Deborah Tomes Email & Phone Number

Brea, California, United States

124 W. Wilshire Avenue, Fullerton Ca 92831

Irvine, Ca

Irvine, California

Greater Los Angeles Area

Develop project briefs with product ingredients and testing for formulation, submitting to contract lab and sales Direct weekly calls with Chief Scientist, sales manager and internal team to approve final formulationsWrite marketing copy and directions for use for each productCreate education material including key ingredients, MOA, features, benefits, and usesCollaborate with outside creative team to secure packaging materials, marketing collateral and brand identity logoManage and track progress of formula development via excel spreadsheet, communicating weekly updates to internal team

Irvine, Ca

Control Corrective Skincare Systems is your source for clinical & curative skin care. Since 1997 Control Corrective has provided highly active skin care for great results in the spa and at home. Design Promotional Programs for 1. Wholesale 2. Retail Customers and 3. Distributors, as well, as Global Beauty. Both digital and traditional asset creationWrite “Drip Campaigns” for specific target audienceCreate Digital Advertising StrategyDesign Promotional Programs for Social Media Weekly Calls to discuss what’s working and not working with Jennifer Stine & Ellen ClarkPress and PR for Ellen and Overall BrandSKU Portfolio Management to Determine Promotional ProgramsHelp recruit and vet Sales Director

Irvine, California

Recruit, hire and train a team of five Regional Business Development Managers to equip and educate individual target accounts for double digit sales growthResponsible for promotional programs execution; new product launches are successful, marketing collateral and promotional programs are maximized, and merchandise standards comply with corporate brand standardsCreate and present weekly updates on team performance to executive teamCoordinate and direct quarterly meetings with team to educate and train on new marketing, training, merchandising and promotional programs to maximize relationship building and drive sell through of product protocolsCommunicate and coordinate with cross functional departments to determine key strategies and initiatives to grow revenue and increase market shareEducate, develop and coach Business Development Managers to greater success via ride alongs in the field

Irvine, California

Developed annual marketing plan, including the strategies, tactics, and resources necessary to achieve brand recognition, organizational goals, and sales objectives Provided leadership and support for the design, development, and implementation of new product launchesManaged marketing department, including development and distribution of all marketing assets, including promotional programs and creating a new online marketplace for ordering merchandise and collateral materialsEnsured all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resourcesParticipated fully in professional societies and activities related to the medically dispensed skin care industry Prepared presentations to explain the company’s current and future strategies Collaborated with Chief Scientist creating new products, from ideation to final formula selection including all marketing and promotional activities pre, during and post launch Represent the brand at trade shows, society events, corporate events, educational events, seminars etc. and present marketing assets and initiatives to potential customers

I served on the board of directors as the first female advisor, providing suggestions, support and resources to impact and improve the overall success of the organization.

Direct office staff and manage the efficient collection and dissemination of critical information to the CEO, CFO, Sales & Marketing, Accounting, Production, Manufacturing, Creative Product Development and Art DepartmentCreate and analyze various reports for upper management and field sales teams, including accurate sales data, forecasting, order flow and inventory demands to insure optimal sales revenues and corporate goals are achieved Strategize with sales and creative product development regarding new product assortments that accurately support seasonal fashion and beauty trendsCreate sales and marketing presentations including current and future trends. Provide accurate pricing, product copy, features and benefitsPresent corporate sales and marketing presentations at regional sales conferences.• Submit detailed project profiles to manufacturing for all new items, including item numbers, UPC numbers, case pack, shade selection, component specifications and plan-o-gramsCoordinate the submission and tracking of all sample and finished product orders insuring timely delivery resulting in increased profit, sales and customer service levelsTrain new hires on the various systems and processes used in completing daily tasks and requirements to meet our business demands.

Create, analyze, and provide all support materials to sales and marketing while assisting in critical decision making, using multiple enterprise resource planning systems with a high level of proficiency.Establish long-term, positive working relationships with brand partners and retailers to achieve corporate goals and objectives providing excellent customer care.Collaborate with marketing, finance, sales, and manufacturing divisions; creating an eighteen million dollar strategic global sales initiative, developing reporting processes, timelines, education materials and standardized tools, working with global brand managers.Provide critical sales data analysis, accurate product allocations, process and track orders and manage inventory, to insure optimal customer satisfaction and speed to market. Strategize with sales and marketing regarding creative product development and item assortments and accurately place production forecasts to support seasonal trends. Maintain and report profit and loss statements to finance and accounting managers, responsible for claims budget, tracking product returns and controlling tester and damage costs.Negotiate and leverage sales opportunities, increasing open to buy, insuring optimal stock positioning.Motivate and train field sales executives on focused product sell though achieve optimal sales targets.

Appointed National Trainer for new planners after creating, developing and publishing the first Inventory Replenishment Resource Manual that was adopted as a standard model for all Planning and Distribution Executives to utilize with various retail accounts, resulting in higher sales productivity, efficiency and compliance.Proficient in using a sophisticated replenishment system to meet sales demand and provide optimal stock levels for over 150 doors, responsible for $120,000,000.00 in annual product sales.Analyzed, negotiated and managed multiple stock and sales plans to insure maximum inventory stock levels and product mix by door resulting in achievement of shipment and sales goals.Initiated, designed and lead monthly conference calls to communicate overstocks by door resulting in increased sales and reduced returns. Collaborated with retailers and streamlined focused controls and processes to maintain inventory integrity between two minimally integrated systems resulting in accurate order writing and improved stock integrity. Successfully leveraged opportunities for additional stock based on product sell through considering programmed advertising and event calendars resulting in consistently delivering monthly sales and shipment commitments.

Motivated, strengthened and developed teams through sales education, coaching, feedback, and modeling, resulting in sales plan achievement. Negotiated with store management, securing additional space, location and staff for promotional events delivering increased sales and new customers to the brand.Interviewed and selected best-fit candidates reducing associate turnover and minimizing selling costs.Planned, coordinated, and conducted business meetings to communicate and ensured execution of all business strategies empowering managers to action and goal

Marketing Strategy, Marketing, Mba Level Certificate

Define and execute marketing within an organization and the impact of a strategic approach on marketing and the components.

Bachelor Of Science In Organizational Leadership, Business, Ethics, Organizational Behavior Management, Communications, Mis, Accounting, Theology, 16

Activities and Societies: Alpha Sigma Lambda Honor Society Appointed Class Representative for the Biola Bold Program Graduatued.

High School Diploma, General And Religious Studies, 12

Activities and Societies: Student Government Chorale Perfomance Piano

Certificate, Marketing Strategy

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business.

Estee Lauder Companies