Tom Etherington Email and Phone Number
Newcastle upon Tyne, GB
Tom Etherington's Location
Newcastle Upon Tyne, England, United Kingdom, United Kingdom
Tom Etherington's Contact Details
Tom Etherington work email
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Tom Etherington personal email
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Tom Etherington phone numbers
About Tom Etherington
Tom Etherington is a Founder and Director at WE-COM | E-Commerce Digital Marketing. He possess expertise in seo, blogging, social media, journalism, digital marketing and 37 more skills.
Tom Etherington's Current Company Details
We-Com | E-Commerce Digital Marketing
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Founder and Director
Newcastle upon Tyne, GB
- Website:
- wecom.co.uk
- Employees:
- 2
Tom Etherington Work Experience Details
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Founder And DirectorWe-Com | E-Commerce Digital MarketingNewcastle Upon Tyne, Gb
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Seo & Digital Marketing ConsultantTom Etherington Seo Aug 2015 - Present -
Chief Marketing & Revenue OfficerEvolved Sep 2023 - Oct 2024Newcastle Upon Tyne, England, GbDecided to leave the business in April 2024, but contractually left/exited on October 2nd.• Redefined the business’ objectives and oversaw all revenue generation processes and functions.• Redefined the agency’s target markets and segments, ideal client profiles, and overall proposition.• Managed the Sales and Marketing teams and led on demand generation, marketing, and new business.• Acted as the senior stakeholder on key accounts, oversaw strategy development with the Associate Director of Performance and department Heads/Seniors, and led on upsell opportunities with the Client Services team.• Led the new business process to win the agency’s largest single service SEO account with one of the biggest automotive businesses in the world, acted as the client’s main point of contact, and set their European strategy in key markets. -
Managing DirectorEvolved Jan 2022 - Sep 2023Newcastle Upon Tyne, England, Gb• Generated the highest annual revenue to-date for the business.• Determined and led a new direction for the business, with key initiatives and priorities, and built the first Senior Management Team to deliver against it.• Created a specialist agency within the business for the automotive sector and formed the Evolved Search Group.• Won Search Agency of the Year and Best Large Digital Agency at the Northern Digital Awards, Best Large SEO Agency at the UK Search Awards, and Best Large SEO Agency at the European Search Awards.• Listed as one of the best places to work in the UK and Europe as part of Great Place to Work, including 11th overall in the UK, 1st for Women, 2nd for Tech, and 2nd for Wellbeing.• Financial results secured a top 20 position in Prolific North’s Top 50 Digital Agencies list.
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Operations DirectorEvolved Jul 2019 - Jan 2022Newcastle Upon Tyne, England, Gb• Focused on growing the bottom-line of the agency, which led to the business' most profitable years and highest EBITDA figures to-date.• Introduced comprehensive time tracking processes, tools, operational metrics, and employee responsibilities.• Led the agency through the Covid-19 pandemic, optimised the workforce, and led on furloughing decisions.• Led on the decision and implementation of a 4-day working week to improve employee work/life balance and employee retention.• Financial results secured our first appearance in the Prolific North’s Top 50 Digital Agencies list at 35th.
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Organic Search DirectorEvolved Jun 2018 - Jun 2019Newcastle Upon Tyne, England, Gb• Determined ideal clients and led on new business to double the agency's annual revenue, churned less valuable clients and created a consistent and profitable client base.• Determined agency positioning and led an overall rebrand to a specialist SEO and PPC agency.• Improved employee value proposition and led recruitment, employee training, and personal development.• Won 4 industry awards for client results and ensured the agency was consistently shortlisted, after the only previous win was in 2016.
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Head Of SearchEvolved Jul 2017 - May 2018Newcastle Upon Tyne, England, Gb• Oversaw all client SEO strategies and deliverables, worked directly on key accounts, and acted as the main point of contact for all key stakeholders and contacts.• Built the SEO team from the ground up, hired and developed specialists, and removed outsourced support to create internal digital PR capabilities and roles.• Introduced and implemented an agency hierarchy and structure, including job roles, responsibilities, salary bandings, and performance management processes.
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Chief Marketing & Revenue OfficerUpshift Agency (Part Of Evolved) Sep 2023 - Sep 2024 -
Managing DirectorUpshift Agency (Part Of Evolved) Nov 2022 - Sep 2023
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Senior Search Marketing ConsultantSilverbean Jul 2016 - Jun 2017Newcastle Upon Tyne, England, Gb• Developed, implemented and managed key client campaign plans and oversaw all clients in the SEO team as a Senior contact to ensure objectives were delivered on time and on budget.• Supported and managed a team of Consultants and Executives to provide training and support to improve personal skills, knowledge and campaign performance.• Oversaw resource management, recruitment of new team members, and new business development for the SEO service.• Continually monitored campaign and service performance, identified areas of improvement, and developed overall service and agency offering.• Built a deep understanding of client businesses, their objectives, needs, priorities and potential to create tailored SEO strategies.• Maintained a close relationship with all clients, and communicated well with senior management of key stakeholders to ensure that SEO strategies were tailored to their needs and aligned with wider business plans and objectives. -
Search Marketing ConsultantSilverbean Dec 2014 - Jun 2016Newcastle Upon Tyne, England, Gb• Campaign manager for key clients including Flybe, ScS, and Rowlands Pharmacy.• Line management and team lead responsibilities, training and development of team members, resource and budget planning, and service development.• Maintained a high level of technical SEO knowledge, performed in-depth audits and worked with development teams/agencies to implement solutions/fixes.• Created tailored SEO strategies to achieve client objectives and aims.• Designed and managed the implementation of project plans, ensuring campaigns performed and client objectives were delivered on time and on budget.• Maintained a close relationship with clients and key stakeholders to ensure that SEO strategies were tailored to their business needs.• Worked alongside other marketing departments, including affiliate, paid search, social and CRO, to deliver unified marketing campaigns.• Monitored performance of SEO strategies, developed creative ways to improve them, and supported the SEO, partner agencies and client teams to deliver results.• Continually monitored overall service performance, identified areas of improvement and implemented new concepts, models and approaches.
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Search Marketing ExecutiveSilverbean Mar 2014 - Nov 2014Newcastle Upon Tyne, England, Gb• Supported senior members of the team, completed ad-hoc tasks in a timely fashion.• Maintained an excellent understanding of client businesses, target audiences and key influencers.• Conducted keyword research before and during campaigns.• Delivered reporting, insight and feedback to clients; in written format, over the phone and in meetings.• Conducted onsite optimisation reviews and made content changes to client websites.• Produced news articles for websites and blogs.• Carried out competitor analysis to identify opportunities for clients.• Generated traffic and backlinks to client websites.
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Digital Marketing ExecutiveGeneva Digital Group Jul 2013 - Mar 2014• Produced news articles, website content, marketing material and proposals.• Search Engine Optimisation (SEO) services.• Pay-Per-Click (PPC) and Paid Social management.• Managed in-house e-commerce platform for a number of online retailers.• Produced multimedia content, filmed and edited videos and photography.• PR lead, produced press releases, posters, leaflets and marketing emails.• Social Media management, inclusing Facebook, Twitter, LinkedIn, Google+ and YouTube accounts on behalf of clients.• General office duties and client account management.
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Digital Marketing Intern & Freelance CopywriterGeneva Digital Group Jun 2012 - Jun 2013• Produced news articles, website content and client proposal material. • Managed social media accounts, i.e. Twitter, Facebook, for a number of different clients – some with thousands of followers. • PR lead and produced press releases – featured on the Daily Mirror and Yahoo News. • General office duties, client meetings and brainstorming sessions.
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Freelance Writer/ReporterGoal Jun 2013 - Dec 2013• Produced news articles, match reports, previews, features and play-by-play text commentaries.• Attended Premier League and Championship games as a journalist.• Interviewed managers and players for exclusive content. -
Freelance Sports WriterPerform May 2013 - Dec 2013• Freelance writer for Perform's news service 'Omnisport'.• Produced numerous match reports, reaction pieces and news articles. • Work published by a range of global clients, including the Official Premier League website.
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Graduate AssistantDaily Mail Sep 2013 - Sep 2013Gb• Awarded a highly-competitive placement after achieving the highest NCTJ grades at university.• Worked on the sports and news desks undertaking a wide range of tasks, from sub-editing and headline writing to reporting and research.• Contributed to a range of stories, including bylines in the Daily Mail newspaper. -
EditorSambafoot May 2013 - Sep 2013Miami, Florida, Us• Promoted to Editor of the English interface. • Coordinated a team of writers, delegated work, hired new writers and managed social media accounts. -
WriterSambafoot Jun 2012 - Sep 2013Miami, Florida, Us• Wrote news articles, match reports and features about Brazilian football and its native players.• Produced live text commentary for international games - particularly during the London 2012 Olympic Games and 2013 Confederations Cup.• Researched and translated articles from various websites.• Attended Brazil's international friendly with Russia at Stamford Bridge, produced immediate match report and reaction pieces from interviews.
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Sports Editor And Contributor For TsideTeesside University Sep 2010 - May 2013Middlesbrough, Tees Valley, Gb• Researched, interviewed and wrote stories for the online and print student publication.• Photographay, audio pieces and video production.• Proofreader and sub-editor, delegated roles and formated all articles for the Sports section of the newspaper.• Attended Middlesbrough FC games, produced match reports and news articles, attended press conferences, and interviewed players/managers.
Tom Etherington Skills
Seo
Blogging
Social Media
Journalism
Digital Marketing
Press Releases
Online Journalism
Online Marketing
Copywriting
E Commerce
News Writing
Photoshop
Google Analytics
Ppc
Seo Copywriting
Sports Writing
Feature Articles
Online Advertising
Content Writing
Google Adwords
Newspapers
Google Webmaster Tools
Email Marketing
Search Engine Optimization
Adobe Audition
Proofreading
Video Editing
Final Cut Pro
Video
Shorthand
Subediting
Web Design
Dreamweaver
Audio Editing
Video Production
Photojournalism
Photography
Adobe Premiere Pro
Indesign
Newspaper Design
Copyright Law
Adobe Fireworks
Tom Etherington Education Details
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Teesside UniversityBa (Hons) Multimedia Journalism -
Darlington CollegeNctj Sports Journalism
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Stockton Sixth Form College
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Ian Ramsey Church Of England School
Frequently Asked Questions about Tom Etherington
What company does Tom Etherington work for?
Tom Etherington works for We-Com | E-Commerce Digital Marketing
What is Tom Etherington's role at the current company?
Tom Etherington's current role is Founder and Director.
What is Tom Etherington's email address?
Tom Etherington's email address is to****@****ean.com
What is Tom Etherington's direct phone number?
Tom Etherington's direct phone number is +4475784*****
What schools did Tom Etherington attend?
Tom Etherington attended Teesside University, Darlington College, Stockton Sixth Form College, Ian Ramsey Church Of England School.
What skills is Tom Etherington known for?
Tom Etherington has skills like Seo, Blogging, Social Media, Journalism, Digital Marketing, Press Releases, Online Journalism, Online Marketing, Copywriting, E Commerce, News Writing, Photoshop.
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