• Lead a dynamic marketing company specializing in digital marketing solutions for insurance agents nationwide• Spearhead strategies focused on PPC advertising, SEO optimization, and Social Media campaigns• Enhance clients' online presence and drive business growth through tailored marketing approaches• Ensure company success by delivering results and exceeding client expectations in the competitive insurance industry• Experience in managing and optimizing digital marketing initiatives, helping clients establish a strong market foothold and generate leads to achieve business goals

• Provided insights and strategic marketing recommendations to drive growth and improve market positioning in the payment and financial services sector• Conducted thorough market research, analyzed industry trends, and understood unique challenges faced by financial service providers• Developed tailored marketing strategies that resonated with target audiences and delivered tangible results• Recommendations included branding, customer acquisition, digital campaigns, and market expansion initiatives• Aimed to enhance brand visibility, customer engagement, and overall business performance in the competitive financial services landscape• Guided clients in navigating industry complexities, seizing opportunities, and achieving business objectives with confidence and success

• Spearheaded comprehensive marketing campaigns for successful product launches and expansions in the credit card unit.• Collaborated with Centers of Excellence (COEs) to develop innovative digital marketing strategies covering Online Video, Display, Social Media, and Paid and Organic Search channels.• Managed a dedicated marketing team and coordinated with advertising agencies, payments networks, and vendor partners to drive effective new product marketing initiatives.

• Enhanced business performance for the Asset Management Group business lines by devising high-impact, forward-thinking marketing strategies.• Executed pioneering digital and direct marketing campaigns tailored to maximize ROI and Lifetime Customer Value.• Collaborated with the data and analytics team to pioneer a data-driven model for pinpointing the most valuable wealth prospects within the PNC retail portfolio.• Orchestrated the successful repositioning of all brands by effectively managing advertising agencies to ensure cohesive messaging and communication strategies.• Revamped the lead generation process organization-wide, resulting in increased lead quantity, enhanced quality, and improved conversion rates.

• Formulated a comprehensive co-brand product strategy and roadmap aimed at driving differentiation, competitive advantage, and expansion of wallet share.• Spearheaded the expansion of co-brand offerings to enhance market positioning and capitalize on growth opportunities, effectively articulating the value proposition across the product suite.• Established and managed a robust set of capabilities, including platforms, programs, and value propositions, to drive success and synergy across the portfolio of offerings.• Played a key role in significantly increasing accounts receivable through co-brand growth by over 400% in a span of three years.• Diversified co-brand focus from retail to encompass airline, hotel, auto, insurance, and warehouse verticals, expanding market reach and revenue streams.• Crafted a strategic long-term co-brand plan to guide sustained growth and product development objectives.• Pioneered the development of an EMV/Chip Card Strategy, resulting in the introduction of the first MasterCard Co-brand with dual-interface chip technology.• Advocated for and implemented Apple Pay and mobile strategies to align co-brand offerings with evolving consumer preferences and technological advancements.• Successfully launched over 45 co-brand capabilities, fostering competitive differentiation and enhancing product value.• Managed key relationships with Visa, MasterCard, and Discover networks to optimize co-brand product performance and ensure compliance with industry standards.• Conducted rigorous performance benchmarks of the co-brand portfolio against industry competitors to drive strategic decision-making and identify areas for improvement.• Achieved a substantial increase in product penetration for Visa Signature and World MasterCard, enhancing market presence and customer engagement.

• Drove strategic initiatives as a key leader within an Ad Tech firm, leveraging data-driven interactive advertising solutions to deliver value to advertisers, marketers, and media organizations within a venture-funded environment.• Directed the formulation and execution of commercial marketing strategies at the forefront of targeted display advertising, online video, social media, and paid search initiatives for agency clients spanning diverse industry verticals such as financial services, healthcare, and gaming.• Demonstrated expertise across all online media channels, showcasing a solid track record in crafting and implementing digital media plans and online strategies to enhance client campaigns and elevate brand presence effectively.

• Spearheaded marketing initiatives for Ally's mortgage division, encompassing both business-to-consumer (B2C) and business-to-business (B2B) efforts, overseeing strategy and execution for Ally, GMAC Mortgage, and ditech (National DRTV) brands.• Utilized a blend of digital, email, direct mail, television, and retail marketing channels to drive lead generation efforts across five distinct business entities.• Managed a significant marketing budget of $50 million and led a team of 22 marketing professionals, ensuring alignment with strategic objectives and optimal resource utilization.• Successfully generated over 3 million sales leads, resulting in 137,000 loans and a total of $25 billion in mortgage loans, consistently surpassing annual plan targets.• Achieved a 15% improvement in cost per lead and cost per funded loan by refining marketing spend allocation and enhancing targeting strategies.• Enhanced overall marketing efficiency and sales readiness by developing a sophisticated marketing lead forecasting tool that accurately predicted lead volume within a narrow 10% variance.

• Provided strategic guidance to a diverse array of clients in the financial services, research/modeling, manufacturing, and retail industries, offering tailored marketing and business development strategies to drive growth and market expansion.• Led impactful business development initiatives such as the development and execution of Requests for Proposals (RFPs) for co-brand and sales finance programs, in addition to spearheading the creation of affinity programs to enhance client partnerships and revenue streams.• Tailored marketing services to meet client needs, focusing on the implementation of effective acquisition strategies and customer relationship management initiatives aimed at fostering customer loyalty and maximizing client lifetime value.

• Directed all aspects of product management, including profit and loss responsibility for 15 strategic co-brand and affinity credit card programs, product development, and account management.• Grew the portfolio to approximately $500 million in receivables, serving 500,000 customers with $70 million in revenue.• Managed a team of 12 marketing professionals and an overall budget of $10 million, overseeing various marketing channels such as direct mail, telemarketing, digital marketing, event marketing, and cross-sell efforts.• Successfully implemented CRM strategies and marketing initiatives for the partnership portfolio customers, driving a 20% annual growth in portfolio customers.• Launched innovative co-brand and affinity products, including smart card and digital credit card partnership programs.• Spearheaded the development and deployment of Fleet's initial Internet marketing platforms, introducing online digital application and customer service functionalities.• Marketed a patented multi-channel marketing capability, resulting in over 300,000 new credit card accounts generated across business lines through innovative "prequalification" technology.• Introduced a customized point-of-sale credit card issuance process for automotive co-branding, enhancing customer experience and brand loyalty.• Drove the growth of the NRA affinity program to over $200 million in receivables, marking a remarkable 67% increase within a three-year period through strategic enhancements and targeted initiatives.

Led Business Development and Marketing for Partnership Programs. Managed a staff of 8 and an $8MM budget. • Oversaw all facets of business development for the Comcast Rewards Co-Brand Card Program. This included the Comcast Cable and Comcast Cellular division as well as QVC and divisional units of Comcast. Included prospecting, presentation, proposal development, extensive deal and contract negotiation and contract execution.• Developed a stand-alone loyalty and co-brand program to meet the unique needs of Comcast and its businesses. Comcast Rewards Co-Brand and Loyalty Program increased customer retention by 20% and leveraged Comcast properties and cable television brands. • Created and implemented a customer loyalty database that enabled reward point accumulation through multiple partners, points tracking and accounting, redemption and customer service interface. Leveraged capability used for all new products and partnership products at Advanta.• Led a highly visible co-branding initiative with American Express.

Directed complete marketing strategy and implementation for the marketing acquisition of new credit card customers. Managed a $60MM marketing budget for all marketing acquisition channels. Managed a staff of 30 professionals who were responsible for direct marketing, advertising, research and segmentation and analysis.• Achieved 40% new customer growth year- over- year, aiding the company’s growth from the 50th to the 10th largest credit card issuer in the U.S. Consistently exceeded new customer growth targets by approximately 30%.• Sourced over 6 million new credit card customers organically via direct mail, telemarketing, Internet, take-ones, event marketing, print, television and other media. • Created breakthrough marketing strategy for balance transfers in marketing solicitations, leading the industry and creating a major shift in the credit card industry.• Built a leverageable, sustainable marketing infrastructure to source over 1MM new customers per year.

• Held profit and loss responsibility for enhancement programs such as insurance and membership services. • Managed the relationships of approximately 15 business partners.• Handled cross-sell promotions to credit card customer base of installment loans, mortgages and certificates of deposit. • Achieved 10% penetration of customer base for insurance and enhancement services, from levels of 1-2%.