Tom Farrell Email & Phone Number

Dublin 12, Leinster, Ie

Leading the marketing function for the world's leading fleet safety solution.

London, Gb

ClearStake helps gambling operators minimise risk and maximise revenues, by making affordability and AML checks as simple, smooth and fast as possible.

Independent marketing and growth consultancy working with start-up and scale-up organisations on marketing and sales strategy and execution.

Dublin, Leinster, Ie

Led and grew the marketing function for Flipdish during the company's key growth phase.- Doubled inbound lead volume- Increased share of business from marketing sources from 33% to 50%- Drove significant new content initiatives including "Flipdish stories" and more- Named in Business&Finance Top 100 CMOs in Ireland

Atlanta, Georgia, Us

Built the international marketing strategy of Swrve from scratch. Swrve helps mobile app developers and businesses deliver compelling experiences on mobile.Developed the lead generation function of the business, building a content marketing / paid social promotion function that has driven a >500% increase in targeted inbound leads (400% increase in revenue). More recently managed pivot to focused, enterprise space lead generation. Sole responsibility for business and marketing modelling / reporting.Re-positioned the business away from the commoditised category of ‘mobile analytics’ and toward the emerging mobile marketing automation space.Sole responsibility for all content creation, both public facing and for sales support, and establishing Swrve as a marketing thought leader – whitepapers, webinars, blog content etcManaged media agencies to deliver widespread coverage of the Swrve company and offering, including huge international coverage around “The Swrve Monetization Report” (covered in dozens of major publications and delivered over 2,000 leads in one week)Complete overhaul of online presence at www.swrve.com, appointing and managing agency to on-time, on-budget completion. Won best B2B website, Eir Spiders 2015

Dublin, Ie

Nearly 6 years at Paddy Power, with an integral role in digital marketing, business strategy, product direction and consumer insight.Since 2006 (to FY 2010) Paddy Power grew global turnover from €1,795m to €3,834m and saw operating profit increase to €103.8m from €45.5m. The company was named Company Of The Year 2011 by Business and Finance magazine and “Marketing Champion” in the All Ireland Marketing Awards 2010.Proposition development – managed cross-company P&L holders to deliver stand out value to consumer, successfully positioning Paddy Power as the leading ‘value for money’ brand in the sector and driving substantial growth in “first time bettors” year on yearSocial media management – Owned digital in Paddy Power. Developed and implemented Twitter (digital press office) and Facebook (community engagement) strategies. Paddy Power is now the leading social media player in the betting sector, growing during my tenure from 0 to 70,000+ fans in under 2 yearsCustomer marketing program – developed and delivered comprehensive range of programmes and incentives to maximise customer LTV, with particular focus on early life, VIP and lapsed customers. Collectively these programmes reduced churn rates from 14% per month to 11% and saw a 5% increase YOY in VIP ‘activation’Customer insight – management of third party research and internal transactional data analysis in order to inform marketing strategy, evaluate performance and ensure marketing activity and trading activity resonates with the appropriate audienceCreative – key member of the core creative team in Paddy Power marketing, originating and working on ATL marketing campaigns, press activity (including radio, national newspapers), social media campaigns and high-profile stunts including the “Hollywood sign” and Imogen Thomas Champions League Final campaign 2011