Tom Burke Email & Phone Number

San Francisco, Ca

New York City (Soho), Us

Established, recruited, and managed the Performance Marketing team. Developed and implementedgrowth strategies, including email programs for customers, search engine optimization (SEO), marketing analytics, and paid advertising.Led strategy and development for SEO, including OpenSea Learn Center, which educates new users about NFTs and provides a path to new user onboarding. I also launched the partners page and Blog.Overhauled customer email program, migrated from a basic self-serve tool to an enterprise-grade tool (Iterable), enabling multi-channel communication, including email, push notifications, and web inbox. Increased communication allowed deeper customer relationships and incremental revenue through product adoption, sponsorships, and up-sales.

San Francisco, California, Us

Managed the Paid Digital Marketing team and oversaw digital media across all of SoFi's business units. Developed growth plans in collaboration with business units and provided weekly reporting and quarterly deep dives on key metrics and overall performance to Vice Presidents.Partnered closely with Data Science and Marketing Technology Teams to build a full-funnel attribution model that enabled my team to more effectively optimize spend by channel.Ran national and local brand campaigns to drive product awareness and adoption to diversify SoFi's business (personal loans, bank, and invest).Owned App Store optimization across the Apple App Store and Google Play Store. Ran dozens of image and copy tests and significantly increased conversion rates.

San Francisco, California, Us

Managed the cross-functional demand generation team, including performance marketing, CRM, and data science. The team scaled user acquisition while maintaining a positive ROI.Developed and implemented a full-funnel self-service shipper and truck driver recruitment strategy, utilizing professionally filmed aspirational video content, in-person events, and digital paid channels.Owned the full website stack, including the content management system, analytics, leadcapture, and conversion rate optimization.Spearheaded Uber Freight’s rebrand in coordination with the larger Uber rebrand in 2018. Key outputs included brand positioning, brand visual framework, color strategy, brand playbook, and manifesto/motto.

San Francisco, California, Us

Joined Uber Freight and self-driving trucks team as the first marketer. While Uber Freight was in pre-launch/stealth mode, I developed the go-to-market strategy, including brand positioning, PR, and growth marketing tactics. I uniquely positioned Uber Freight as driver first and oversaw bringing this to life through events, social, and surprise and delight moments.Assisted with research, development, and execution of Uber's self-driving truck vision/narrative.Partnered with the self-driving Product, Engineering, and BD teams to shape the public and customer-facing brands. Deliverables included pitch decks, on-location professionally produced videos, in-depth primary research with truck drivers, and multiple in-depth feature articles with top publications.

San Francisco, California, Us

First "growth marketer" dedicated to acquiring riders; developed, implemented, and scaled paid marketing programs (Google Adwords, Facebook, Programmatic Display, Snapchat) targeting riders beginning in the US and expanding to >40 countries. Reported weekly performance to executive stakeholders, including VP of Growth, VP of Marketing, and global GMs.Partnered with regional operations teams in Europe, Middle East & Africa, China, India, and Latin America to recruit and train performance marketing managers remotely and in person, which led to performance marketing managers being able to localize and scale campaigns more effectively.

San Francisco, Ca, Us

Joined as employee 30 and was the first marketer focused on mobile. Developed and executed new user acquisition strategy for the Hipmunk mobile app and leveraged newly created mobile ads on Facebook and Google.Compiled monthly reports containing all key performance indicators for executive team and board members to assist with monitoring overall company financial health.

Master Of Business Administration - Mba

Bs, Hotel Administration

Education record