Winning in the retail business demands strategic planning, rooted in your organization’s identity. Category management, methodical merchandising and price appeal are all critical but not enough. Giving your customer a reason to make the harder left turn into your parking lot instead of the easy right turn into your competitor's means connecting with customers differently - beyond price, product availability and clean stores. I am passionate about sales through creating unique and differentiated sales building customer experiences. I have experience with general market grocers as well as specialized, very differentiated retailers. With my ability to build strong teams and relationships combined with a strategic approach, I enjoy creating experiences and strengthening the customer/retailer relationship.