The Builders Movement (fka Starts With Us) equips citizens to overcome toxic polarization and solve our toughest problems together. We bring best-in-class content and toolkits to media, civic, and educational channels to foster flexible thinking and constructive problem-solving across lines of difference. So far we've:- Seen our content garner hundreds of millions of views while amassing an engaged online community of over 3.3MM followers and 150K newsletter subscribers- Recruited 300+ foremost leaders across business, entertainment, sports, journalism, faith, academia, service, national defense, and more as volunteer "Movement Partners" to co-create and advance our work- Launched the Builders Power Rankings in partnership with Polarization Research Lab, a weekly ranker of US Congress according to a proprietary "Builders Score" that uses AI and machine learning to analyze elected officials' public speech and legislative productivity and scores them based on speech and actions that constructively solve problems rather than sow further division- Launched Citizen Solutions, our flagship program convening ideologically diverse Americans to cooperatively tackle divisive issues at the state level, leading to 13 consensus-based solution proposals put forward across our two pilot states, TN and WI- Produced a feature-length documentary about our Citizens Solutions work, accepted into the Nashville Film Festival and the Int'l Black Film Festival- Teamed with leading augmented reality creator Karen X. Cheng to launch an Instagram AR filter that animates Abraham Lincoln on any US $5 bill, delivering a creative message of civic cohesion to hundreds of thousands of users- Been featured by PBS Newshour, Morning Joe, The Hill, The View, FOXNews.com, Pivot podcast, NPR's All Things Considered, The AP, Christian Science Monitor, NBC News, Digiday, News Nation, Deseret News, and recognized by the Shorty Awards, Fast Company's World Changing Ideas, and Anthem Awards

eko is a pioneering interactive content-to-commerce technology platform that helps businesses reach, engage, and convert shoppers by allowing them to shape video experiences as they unfold. eko's choice-driven video platform is "need state adaptive" allowing retailers and brands to meet consumers wherever they may sit in the purchase funnel and maximize conversion.Led Product Development, Brand Partnerships & Sales, Content Production, Marketing, and Communications. Co-led a company-wide pivot to ecommerce in support of a joint venture with Walmart.Led the development of three shoppable interactive video product lines directly leading to eight figures in new revenue through blue-chip brand partnerships.

I joined eko in 2019 to scale the company’s nascent interactive content consumer offering, identifying target audiences and leading all brand, series, and product marcoms. Landed eko's brand and positioning materials, led an initiative to in-house all business critical marketing capabilities and rallied the company behind a multi-series content slate launch campaign for six original interactive video series leading to high profile media coverage and more than 5MM monthly engaged viewers for the duration of the four month campaign.

Led product-content integration strategy and execution for premium, internally produced original series designed to drive adoption of Facebook's differentiated social video products by the world's best-known creators, content publishers, and media companies. Led complex, cross-functional launch programs across creative, marketing, operations, engineering, and design, in addition to high-visibility external talent and partners. Launched first-to-market integrations of Facebook's Watch Party, Premieres, Live Video Polls, and Game Show Platform products, including product marketing and positioning materials and documentation in support of Media Partnerships' and Product Marketing Managers' go-to-market plans for alpha and beta testing. Developed global operational systems to support community and partner feedback ingestion, triage, escalation, and resolution.

Oversaw strategy and day-to-day operations at MTV Digital, including original video and short-form creative; social strategy and creative, fan engagement, community management; audience development and growth team; branded content, monetization and revenue; digital events strategy and products for MTV's annual Movie Awards and Video Music Awards (VMAs).Led MTV’s new form, multichannel content development and monetization effort, powering revenue-generating partnerships with Facebook, Snapchat, Musical.ly (now TikTok), and Twitter.Continually built out infrastructure facilitating rigorous incorporation of data and insights into content creation/distribution workflow, including building out MTV’s first Data Science and Audience Development teams. Led MTV News web traffic growth to a sustained, record peak of more than 41MM UV monthly.

Built Social Fan Engagement team and developed the overarching approach to social for both the brand and TV series from the ground up; developed MTV brand voice, social content and programming strategy, paid and organic social marketing strategy, led social TV initiatives around dozens of series and tentpole events including the annual MTV Movie Awards and VMAs.Collaborated with senior Viacom Sales and Integrated Marketing leadership to productize and merchandize social creative, data, targeted media capabilities.