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Versatile business leader with deep marketing experience and a history of performance in business development. Strengths: Strategic, Analytical, Responsible, Competitive, Restorative.Experience: Business Strategy, Integrated Sales and Marketing Strategy, Sales Enablement, Digital Marketing Strategy, Content Marketing, Managing Cross-Functional Teams, Branding, Research and Insights, Marketing Automation, CRM, Content Management Systems (CMS), E-commerce, Sales Training, and Leadership and Coaching.Industry experience across both business-to-business and business-to-consumer including professional services, technology, manufacturing, distribution, healthcare, financial services, consumer packaged goods, and active lifestyle and outdoor brands.
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Chief Commercial Officer (Cco)Amla Commerce Oct 2017 - PresentMilwaukee, Wisconsin, UsAmla Commerce is a global ecommerce software company and parent company of two of the most flexible and scalable platforms in the market, Artifi Labs and Znode.Artifi (artifilabs.com) is a SaaS ecommerce product customization platform that allows shoppers to personalize, customize, and configure products. Znode (znode.com) is a B2B ecommerce platform created for managing complex ecommerce. Serving as a center of commerce for manufacturers and distributors, the platform enables the management of multiple channels, storefronts, brands, and business models. Its contemporary API-first architecture, flexible data model, and native feature configuration make the platform as dynamic and agile as modern-day business.Primary responsibilities:- Lead and integrate cross-functional marketing, sales, and account management teams- Direct brand strategy, product positioning, and go-to-market strategy- Manage technology partnerships, analyst relations, and channel relationships- Member of the leadership team -
Vice President, Marketing And Business StrategyHanson Dodge Feb 2013 - Sep 2017Milwaukee, Wi, UsLed marketing and business strategy at Hanson Dodge: an idea-first integrated advertising agency that thrived at the intersection of branding, marketing, technology, and e-commerce. - Led and managed company marketing strategy including marketing automation, content marketing, digital marketing, and social media- Led and integrated marketing and business development efforts including channel partner strategy- Managed technology partnerships with Sitecore, Episerver, and Kentico. - Directed company strategy to align service offerings and channel strategies with vertical market expertise- Consulted nationally with B2C and B2B business executives and marketing leaders- Featured national speaker on topics including integrated marketing strategy, branding, digital marketing, and e-commerce- Leadership team member- 89% increase in annualized revenue from new business in four year period -
Senior Vice President, DevelopmentZizzo Group Marketing + Pr + New Media Jan 2006 - Feb 2013Milwaukee, Wisconsin, UsCo-led business development at the region’s most fearless, results-driven integrated marketing firm.- Led content marketing partnerships between media companies and healthcare systems or financial institutions that drove consumer engagement and increased service/product revenue while educating consumers and communities- Executed channel/partner strategy with media companies- Successfully negotiated large, multi-year contracts- Trained and co-managed account service team- Created company technology strategy and executed corresponding plan - Managed technology vendor and consulting relationships- Selected company CMS platform- Promoted multiple times- Awarded SARs plan - Executive team member -
PartnerMyco Usa / William Thomas Co. Apr 2004 - Dec 2005Partner in a reconstituted start-up focusing on web-based recruiting technology to support recruitment process outsourcing (RPO).- Developed, managed, and executed integrated sales and marketing process for startup company offering outsourced recruiting services, on-site recruiting services, retained and contingency recruiting services- Member of team responsible for 400% growth during tenure- Managed functional requirements and offshore development for company web applications - Co-managed P&L of company
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Vice President Of Business DevelopmentSyslogic, Inc. Feb 2001 - Dec 2003Brookfield, Wi, UsLed business development for an outsourced software development firm that practices technology with a human touch. - Developed go-to-market strategy and executed integrated sales and marketing efforts for custom software development and consulting services- Managed business development and client interaction efforts for staff of 14+ project managers and consultants- Promoted from Business Development Manager to Vice President - Leadership team member- Co-managed P&L of company- 87% revenue growth over three year period -
Senior Account Executive / National Sales TrainerThe Business Journal Jun 1994 - Jan 2001Charlotte, Nc, UsResponsible for category specific sales efforts for the leading business publication in the region.- Sold advertising, sponsorship and event packages to senior executives- Developed new revenue generating products and event sponsorships- Assisted in hiring, training, mentoring and managing sales staff of nine- Trained sales teams nationally for American City Business Journals. Certified Professional Selling Skills (PSS) trainer and integrator of SPIN selling techniques- Strategic Planning Committee member- Promoted and received over 20 awards for sales performance- Consistently recognized as a top performer locally and nationally
Tom Flierl Skills
Tom Flierl Education Details
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Marquette UniversityBusiness Administration / Marketing
Frequently Asked Questions about Tom Flierl
What company does Tom Flierl work for?
Tom Flierl works for Amla Commerce
What is Tom Flierl's role at the current company?
Tom Flierl's current role is Chief Commercial Officer at Amla Commerce.
What is Tom Flierl's email address?
Tom Flierl's email address is tw****@****hoo.com
What is Tom Flierl's direct phone number?
Tom Flierl's direct phone number is +141434*****
What schools did Tom Flierl attend?
Tom Flierl attended Marquette University.
What skills is Tom Flierl known for?
Tom Flierl has skills like Marketing Strategy, Digital Marketing, Marketing Communications, Marketing, Strategic Planning, Social Media, Brand Development, Strategy, Management, Sales, New Business Development, Social Media Marketing.
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