At Clarity Data Insights, we provide services that support several key sales and marketing use cases. Using knowledge graph and AI technologies, our advanced analytics services enable a unified view of your data and uncover actionable insights to move your business forward. Here are just a few areas where we can help your teams deliver greater value to your organization by harnessing the power of your data.What We Do:Customer Journey and Path Analytics: Clarity helps sales and marketing teams map relevant cross-functional data to the customer journey. This reveals relationships between data points and uncovers actionable insights to optimize content performance, increase win rates, shorten sales cycles, and improve marketing effectiveness.Our services enable these key activities: - Multi-touch attribution- Content marketing strategy and optimization- Customer journey mapping

In a cross-functional role at Horizontal Digital, I was responsible for promoting our Connected Experiences philosophy and approach internally and externally. I worked with all department heads and executive leadership to advance the firm's capabilities and grow business with key clients and prospects.• Developed thought leadership promoting the firm’s approach and key technologies supporting Connected Experiences• Helped to bridge functional teams and drive a more collaborative approach to project delivery• Supported the business development teams in sales pursuits and pitches• Actively collaborated with software channel partners in business development efforts• Designed and delivered training programs related to customer data platforms (CDP), data strategy, and personalization• Established and led Horizontal’s customer data platform (CDP) practice from a strategy perspective• Helped to develop Horizontal’s delivery approach to omnichannel personalization• Provided digital strategy services and oversight on active client projects, specifically those related to customer data platforms and omnichannel personalization• Spoke at key channel partner conferences

Graco, an industrial manufacturing business with global operations generating $1.6 billion per year in revenue, hired me to provide digital expertise to their transformation efforts. For the past five years, I have had oversight and management responsibilities for the digital marketing and sales platforms including Salesforce, Marketo, Adobe AEM, Enterworks Enable (PIM), Modus Engage, Litmos (LMS), and GlobalLink (translations management). • Led the management of enterprise marketing & sales technology platforms including Salesforce CRM, Marketo Marketing Automation, Sales Enablement Applications, Adobe AEM Websites, Product Information Management (PIM), Translation Management Systems, Learning Management Systems, and Technical Documentation Publishing • Chair a quarterly meeting of divisional and regional sales & marketing leaders to drive digital strategic initiatives across all divisions and regions• Manage a global Salesforce instance with over 850 sales and service users• Successfully launched a global website redesign leading to an increase of 87% in traffic from October 2018 to October 2020, primarily through organic search optimization.• Increased lead generation on Graco.com by 21% from 2017 through 2020• Increases closed-won opportunity value attributed to Graco.com leads by 125% from 2017 through 2020• Key contributor to contract negotiation with major SaaS software vendors including Salesforce, Adobe/Marketo, and SAP/Hybris• Led a semi-annual operations review meeting with the Graco CEO, CFO, and other high-level executives to review progress on key strategic digital initiatives• Present enterprise-wide digital strategy plans at the annual planning meetings• Periodically present to the Graco Board of Directors on Graco’s digital strategy

I was hired to build and lead the strategy practice at Digitaria, a digital innovation agency in the JWT family. I successfully built a high-performing team of strategists covering experience architecture, brand strategy, digital marketing strategy, content strategy, and data strategy. I was on the executive leadership team for the Minneapolis office as Digitaria merged with several other JWT digital companies to form Mirum, a digital agency with a global footprint.• Guided the development of processes and deliverables for customer experience planning and architecture• Contributed to a global strategy forum to connect ideas and processes across a network of 40 offices in 20 countries• Successfully integrated the strategy team with account management, design, UX, development, project management, and QA teams to develop highly effective solutions for clients including Andersen Windows, American Family Insurance, United HealthCare, Johnson & Johnson, and American Medical Systems• Cultivated a data-centric culture in the Minneapolis office, making data and analytics a critical part of the work we delivered to clients• Was a major contributor to all business development efforts • Contributed to the highest revenue year for the office in ten years

• Led the strategy team in the Minneapolis office, integrating with other disciplines to define and execute digital strategies for a variety of clients• Worked collaboratively with other strategy leads in the Digitaria network to define and build a digital business consultation service• Built a multi-disciplinary strategic offering including digital marketing, brand, customer experience, and data strategy• Was on the executive management team responsible for all major decision guiding the agency business and strategy• Participated in thought leadership and PR efforts for the agency• Was a major contributor to all business development efforts

• Led the strategy practice for a purely digital agency providing integrated marketing, digital product innovation and platforms & engineering services• Integrated the strategy team with analytics, content, social media, search marketing, creative and technology teams• Worked collaboratively with other Digitaria and JWT worldwide offices• Provided thought leadership within the agency as well as with clients and prospects• Conducted client workshops to collaboratively guide the strategy development process• Participated in new business pitches contributing to major project wins

While leading the digital capability for GdB, a Minneapolis marketing and advertising agency, I was able to expand their capabilities, delivering integrated brand experiences including both online and offline components. These new digital capabilities contributed to new client wins and increased business with existing clients.• Was a part of management team guiding the agency business• Built and managed a team of designers, developers, project managers, and strategists• Established processes and documentation for content marketing including integrated editorial calendars and community management for Michael Foods brands• Worked closely with account management and strategy teams in developing overall and digital marketing strategies for clients including Activision, Hamline University, MacPhail Center for Music, Summit Brewing, Western International University, and Zebco Brands

At Periscope I shifted from creative direction to strategy as my clients and the agency needed the skills and thought leadership to move the business from advertising to a more customer-centric, end-to-end marketing capability. • Managed a group of twenty designers, writers, developers, producers, and project managers• Established processes and documentation for digital strategy that emphasized consumer insights, client marketing objectives, and measurement• Participated in business development efforts including pitches and agency PR• Worked closely with account management staff in developing overall and digitalmarketing strategies for clients• Developed thought leadership in digital marketing for the agency and with clients• Conducted social media monitoring and analysis for clients• Worked closely with the Insight and Innovation department to conduct and collect research and analysis for strategic development

• Managed a group of twenty designers, writers, developers, producers and project managers• Grew Interactive department staff• Increased department revenue over the previous year by 27%• Developed strategically sound online marketing initiatives for a variety of clients• Grew Interactive work within existing client base• Represented the Interactive capability in new business pitches• Was an advocate for Interactive within the agency and with clients

• Designed and Art Directed Web sites, micro-sites, intranets, e-mail campaigns, banner ads, CD-ROMs, and interactive kiosks for a variety of clients• Designed and Art Directed collateral materials, identity systems, and environmental graphics for a variety of clients• Participated in new business pitches• Was an advocate for Interactive with the agency and with clients

• Art Directed and Designed print ads, collateral materials, packaging, identity systems and environmental graphics for a variety of clients• Was responsible for production of all print work including keylining, retouching and color correction.