Tom Florio Email & Phone Number

New York, Ny, Us

Paper Magazine Acquired by Tom Florio’s New Media Group https://www.businessoffashion.com/articles/bof-exclusive/paper-magazine-acquired-by-tom-florios-new-media-group

New York, Ny, Us

Tom enhanced all aspects of the business, including financial planning, budgeting, sales, strategy, operations, customer relations, event attendance, marketing, and business development. While guiding Global CEO Advanstar Worldwide and the Board of Directors on Fashion Group growth strategy, he oversaw the development of seven focused trade shows held in Las Vegas and New York City. This included launching a designer show within PROJECT called “THE TENTS,” which attracted premier brands to exhibit at the trade shows. With PROJECT, he was able to attract major retailers such as Saks Fifth Avenue, Nordstrom, and Neiman Marcus. Uniting the most influential fashion retail decision-makers from 80+ countries with 7,000+ of the world’s greatest fashion brands, the MAGIC brand was expanded into new product categories and geographies.

New York, Ny, Us

Constantly identifying and capitalizing on new business opportunities, Tom worked with publishers to generate new revenue streams beyond print and built strong management teams for each title. These new teams turned around all brands, bringing several titles out of the red. He also proposed the Condé Nast Food group, combining data pools and audiences from Bon Appétit, Gourmet, Parade, and Epicurious.com.

New York, Us

Steering all business functions for the magazine, Tom turned the brand into the leading profit center at Condé Nast by building a multimedia enterprise, reversing low margins, and overcoming significant public relation issues. He led the 2007 September issue to become the largest consumer monthly magazine ever published. He even reached the highest advertising profit in the history of Condé Nast by launching shopseptembervogue.com.After pioneering Shopvogue.com as the first affiliate luxury e-commerce platform, Tom successfully launched Vogue.tv, the first video online shopping entertainment network of its kind. He also introduced Vogue to social media, partnering with Hulu, YouTube, and Bebo to sell short-form entertainment.In addition, He captivated audiences and expanded brand visibility with film projects. Tom was the Executive Producer of the “Seamless” documentary and was heavily featured in the critically acclaimed “The September Issue” documentary. He even paved the way for Vogue’s Fashion Night Out, a global shopping night that drives millions of consumers into stores.

After initiating a study on American men to get a better understanding of reader interest, consumer motivation, and competitors’ strategies, Tom significantly improved sales and marketing tactics. He drove record profits and market share growth by repositioning the category and creating brand extensions.Most notably, he revitalized the GQ Men of the Year Awards, bringing a two-hour network special to Fox television network that featured a-list celebrities and modern male heroes. During this time, he produced the largest men’s magazine published to date by developing GQ’s Leading Men of Hollywood issue/event.

New York, Ny, Us

Tom expertly managed all aspects of this weekly publication, driving circulation, manufacturing, distribution, financial performance, advertising, marketing, and acquisitions. He created new revenue streams and strengthened the value proposition of the brand by publishing books, forging a joint venture with Hallmark Cards, and acquiring Cartoon Bank to digitize cartoons/archives. In this role, he reversed eight years of financial deterioration, steered the business through impressive growth levels, and successfully positioned the publication for its Condé Nast takeover. Most notably, he improved circulation P&L by analyzing competitive practices, devising pricing strategies, and dropping subscription agencies.