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A forward-thinking leader with a history of driving innovation, growth and profitability, Tom O’Reilly is an entrepreneur, retail strategist and strategic consultant. Tom has a deep understanding of the retail business from both the store and supplier partner perspectives. With past roles including senior vice president of sales at Vertis Communications and senior sales executive at Valassis, he brings decades of hands-on experience in advertising, promotions, new media and marketing technology activation. As founder and CEO of Aptaris, Tom transformed the organization from a printing and creative services-focused resource for retailers into a software-as-a-service and marketing intelligence partner. Aptaris was acquired by dunnhumby, a leading data science company, in May 2018.In addition to serving as a strategic consultant, Tom is a member of the Board of Directors of Self Point, the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands.
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Chief Executive OfficerSuperfridgeTampa, Fl, Us -
Chief Executive OfficerEphex Jan 2024 - PresentTampa, Florida, United StatesAs the Founder and CEO of Ephex, I lead our mission to revolutionize the in-store media landscape. At Ephex, we are dedicated to transforming retail spaces by enhancing shopper engagement and driving sales through innovative in-store media solutions. I develop and execute the strategic vision for Ephex, guiding the company as a leading player in the in-store media industry. I spearhead the creation of cutting-edge solutions that improve the in-store experience, leveraging the latest technologies to captivate shoppers and boost retail performance.Building and leading a high-performing team of professionals, I foster a culture of creativity, collaboration, and excellence. I establish and nurture partnerships with leading retail brands, ensuring tailored solutions that meet their unique needs and drive success. Crafting and maintaining a strong brand identity for Ephex, I position the company as a trusted leader in the market. Managing all aspects of business operations, including finance, marketing, sales, and product development, I ensure sustainable growth and profitability. Actively participating in industry forums and conferences, I share insights and trends to shape the future of retail media.Under my leadership, Ephex continues to grow and innovate, becoming synonymous with excellence in the in-store media sector. I am passionate about driving forward-thinking solutions that not only meet but exceed the expectations of our clients and their customers. -
Strategic ConsultantO'Reilly Consulting Llc May 2018 - Present
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AdvisorG Retail Technology Jun 2021 - Jun 2024Florida, United StatesG Retail Technology is a new startup offering a unique in-store shopping experience featuring its patented GRT Smart Cart Connect platform. GRT is scheduled to be commercially available in 2021.
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Strategic ConsultantDunnhumby May 2018 - May 2019dunnhumby is a leading customer data science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobil, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley's, Meijer, Michael Kors, Coca-Cola, Procter and Gamble, and PepsiCo. Learn more at www.dunnhumby.com -
President And CeoAptaris Jan 2006 - May 2018Acquired by dunnhumby in May 2018, Aptaris was a marketing enterprise management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connected systems and data, processes, and people so users quickly identified opportunities, improved communications, got more from budgets, and drove profitability. Aptaris supported more than 85 brands with more than 20,000 stores communicate to their customers.
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Svp SalesVertis 1992 - 2005While overseeing the Integrated Products and Services of Vertis, Inc. Tom's team saw sales in excess of $300M in the retail sector. He spearheaded the company’s leading edge, cross-business sales and marketing strategy that combined products and services with innovative technology. -
Senior Sales Exec, Sales ManagerValassis (Advo) 1982 - 1991Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery - understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We've been part of consumers' lives at the early stages of share mail (marriage mail), to introducing new ways to deliver offers and messages that activate them - whether via mail, digital, in-store or the newspaper. While at Valassis, Tom was a part of the initial start-up team that grew business from 3 markets to a 50 million household national presence.
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Frequently Asked Questions about Tom O'Reilly
What company does Tom O'Reilly work for?
Tom O'Reilly works for Superfridge
What is Tom O'Reilly's role at the current company?
Tom O'Reilly's current role is Chief Executive Officer.
What is Tom O'Reilly's email address?
Tom O'Reilly's email address is to****@****lor.com
What schools did Tom O'Reilly attend?
Tom O'Reilly attended University Of Iowa.
What skills is Tom O'Reilly known for?
Tom O'Reilly has skills like Advertising, Direct Mail, Direct Marketing, Marketing Strategy, Online Marketing, Team Building, B2b, Trade Shows, New Business Development, Integrated Marketing, Lead Generation, Email Marketing.
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