Tom French Email & Phone Number

United Kingdom

London, England, United Kingdom

Spearheading Winsor & Newton’s digital brand marketing activities. * Adept at crafting and executing strategic digital marketing activity across social, web, SEO, paid, and email channels. * Skilled in aligning digital marketing objectives with the brand and business objectives and long-term goals of increasing awareness, engagement and conversion.* Managing a high-performing digital marketing team, ensuring full-funnel strategic digital marketing plans are optimised and… Show more Spearheading Winsor & Newton’s digital brand marketing activities. * Adept at crafting and executing strategic digital marketing activity across social, web, SEO, paid, and email channels. * Skilled in aligning digital marketing objectives with the brand and business objectives and long-term goals of increasing awareness, engagement and conversion.* Managing a high-performing digital marketing team, ensuring full-funnel strategic digital marketing plans are optimised and delivered successfully.* Leading cross-functional collaboration between Digital Marketing, Brand, Retail and Ecommerce teams* Driving continuous enhancements of the brand website.* Managing paid media budgets with monthly reconciliation, maintaining financial accuracy and achieving increased ROI.* Delivering comprehensive quarterly and campaign reports, providing data-driven insights and actionable recommendations to inform strategic decisions* Setting KPIs aligned with brand and business objectives, regularly utilising analytics tools to track and optimise performance.* Aligning marketing activity with the brands content strategy, ensuring cohesive messaging across digital channels. Show less

London, England, United Kingdom

Key responsibilities:- Planning and delivering multi-channel brand communications on social, web, email, SEO & paid media.- Delivery of brand communications, ensuring key product launches, campaigns and BAU communications are coordinated and delivered on time.- Ensuring there are clear goals, objectives, and messaging across all communications.- Translating global brand communication strategy into digital objectives and KPIs.- Working with content team to ensure content… Show more Key responsibilities:- Planning and delivering multi-channel brand communications on social, web, email, SEO & paid media.- Delivery of brand communications, ensuring key product launches, campaigns and BAU communications are coordinated and delivered on time.- Ensuring there are clear goals, objectives, and messaging across all communications.- Translating global brand communication strategy into digital objectives and KPIs.- Working with content team to ensure content is optimized for the appropriate digital platforms.- Working with paid media specialists to ensure proposed media plans are delivered against objectives and KPIs.- Reporting on insights and the performance of brand communications.- Working cross functionally with Brand, Ecommerce and Digital Teams to ensure stakeholders are aligned and working towards the same objectives and KPIs.- Ensuring website is updated with new content and in line with new product launches and campaigns.- Establish a consistent brand communication vision/strategy and determine how to incorporate this storytelling into the most effective communication channels available.- Driving improved processes between cross-functional teams.Key achievements:- Acquired over 120k email subscribers in 9 months and built a customer database of 415k.- Increased email CTR by 49% in 3 months and maintained Open Rates of more than 50% during the course of the year.- Increased Instagram and Facebook following by almost 30k over a 9 month period.- In 2022 competitor analysis, Winsor & Newton ranked #1 for social media followers and #3 for engagements.- Driven continuous enhancements of the WN.com website over 9 months which has resulted in 1.8million web users, 2.6million sessions and 4million page views.- Creation of regular reports with clear storytelling and insights to help drive strategy and identify A/B test opportunities. Show less

London, United Kingdom

Key responsibilities:- Managing the top client accounts to improve and implement their digital communications- Strategically planning, scoping and executing content updates on various platforms such as web, email, social media, SEO. -Managing a variety of communications, from important press releases to full rebranding exercises- Proficiency in Content Management Systems, Google Analytics, email marketing platforms and CRMs- Providing statistical analysis reports and… Show more Key responsibilities:- Managing the top client accounts to improve and implement their digital communications- Strategically planning, scoping and executing content updates on various platforms such as web, email, social media, SEO. -Managing a variety of communications, from important press releases to full rebranding exercises- Proficiency in Content Management Systems, Google Analytics, email marketing platforms and CRMs- Providing statistical analysis reports and business intelligence data to my clients to inform their digital communications strategy- Creating and implementing email marketing campaigns for my clientsKey achievements:- My client and I won the prestigious “Most effective Digital Communications (FTSE 100)” award in 2020- I scored highly in the net promoter survey (NPS), improving customer ratings from 6/10 to 9/10- I’ve a long history of managing multiple projects and campaigns. I managed more than 30 different clients and executed hundreds of successful updates, campaigns, projects and live events.- I've won 3 individual awards for outstanding performances (recognised globally across 9 different offices)- My tenure was one of strong career progression and development - having started as a Junior and ending as the Team Lead Show less

London, United Kingdom

London, United Kingdom

London, United Kingdom

Kent, United Kingdom

Leeds

Master’S Degree, Industrial And Product Design, 2:1

Activities and Societies: / Intra-Mural Football / Leeds Snowriders / Design competitions I graduated with a Masters Degree [2:1].

Education record