Tom Fricano Email & Phone Number

Fernandina Beach, Fl, Us

Fernandina Beach, Florida, United States

• Oversaw strategic consulting operations and drove revenue growth from $631K to $810K (28.3% YoY), projecting $1M for 2023.• Mentored and developed a high-performing team, improving salesforce readiness, and successfully driving enterprise account growth.• Built key relationships with clients like Discover Financial, MetLife, and Marriott, increasing business and product pull-through opportunities.• Drove launch of "Catalyst" package, creating new business opportunities and contributing over $14M in additional product pull-through sales.• Led webinars and Customer Advisory Boards, enhancing PossibleNOW’s market position and securing significant industry interest.• Created innovative consent and preference management strategies, positioning company as trusted advisor and leading to high-value consulting engagements.• Resolved critical client challenges, including critical implementations with ADT and Marriott, elevating project delivery and client satisfaction.• Led SOC2 development initiative, ensuring compliance with security protocols and driving administrative improvements across organization.

Duluth, Ga

• Directed high-impact consulting engagements that elevated customer experience, privacy, and compliance standards, driving significant transformation for Fortune 500 clients.• Achieved and exceeded goals by delivering $15M in incremental SaaS and professional services via strategic consulting initiatives.• Cultivated a high-performance culture by mentoring and developing top talent, elevating team productivity and consistently exceeding targets.• Strategically secured key partnerships that amplified PossibleNOW's market position and expanded its influence within the industry.Client highlights include enterprise, national and global engagements for IBM, KPMG, Whirlpool, Ally Bank, John Hancock, UnitedHealth, Aetna, Florida Blue, Scotia Bank, Autodesk, JLL, Intuit, Fidelity, Paypal, Humana, Rite Aid, John Deere, E*Trade, Consolidated Edison and Horizon Blue Cross Blue Shield of NJ

Duluth, Georgia, United States

• Directed complex SaaS integration projects for Fortune 500/100 companies, managing over 80B preference records and delivering tailored solutions that optimized multi-channel communications and marketing compliance.• Led onboarding, strategic planning, and project execution for major clients such as Principal Financial, UnitedHealth, PayPal, and Autodesk.• Architected large-scale preference management solutions using PossibleNOW's MyPreferences SaaS platform, enabling enterprise clients to enhance customer engagement, streamline communications, and eliminate marketing inefficiencies.• Delivered a 273% surge in services revenue by converting consulting engagements into $16M in technology proposals and statements of work, driving strategic growth for high-profile clients like IBM, Humana, and Andersen Windows.• Secured and nurtured long-term partnerships with top-tier clients including John Hancock, Florida Blue, Scotiabank, KPMG, and JLL.PossibleNOW provides enterprise preference management solutions that let marketers personalize multi-channel communications to their customers and prospects. By enabling consumers to manage their preferences — including the preferred means of contact, the optimal frequency, the specific products or services of interest, and account servicing preferences — organizations send more targeted messages and eliminate marketing waste.

New Brunswick, New Jersey | Remote

Atlanta, Ga

• Spearheaded the UPS Marketing Alliance, authoring the business plan and go-to-market strategy that became Bridgeline's largest growth catalyst, increasing the company's stock by over 400% and positioning it for $20M+ in future revenue.• Developed UPS's first-ever eCommerce fulfillment solution, integrating Bridgeline’s iAPPS platform with UPS 3PL services, creating a seamless, end-to-end solution for eCommerce vendors that became a model for future integrations.• Managed and strengthened the strategic partnership with UPS, driving expansion into healthcare and high-tech verticals while facilitating key introductions within UPS capital, healthcare, and international teams.

Atlanta Metropolitan Area, Georgia, United States

• Engineered strategic growth for Bridgeline by developing and executing territory plans, achieving 178% of bookings and 138% of revenue goals, and earning President’s Club status for 3 consecutive years.• Established a groundbreaking technology partnership with UPS, establishing the world’s largest eCommerce and supply chain solution, and playing a pivotal role in the success of Bridgeline’s first global marketing alliance.• Provided strategic direction as a member of the executive leadership team, advising on long-range planning, competitive analysis, and business development strategies to drive market expansion.• Managed and mentored a team of business development executives, increasing team productivity and closing high-profile deals with global clients like Triumph Motorcycles through targeted sales initiatives and expert relationship-building.

Atlanta Metropolitan Area

• Led membership growth and diversity initiatives, achieving the highest net growth in Chamber history with 1,010 new businesses and expanding the membership base to over 2,800, making it the largest in the state and southeast.• Championed diversity programs supporting Black, Asian-Indian, Korean, Hispanic, and European communities, earning front-page recognition in the Atlanta Journal and Constitution, and delivering keynote speeches at multiple award-winning events.• Secured $500K+ in fundraising through the Total Resource Campaign, leading 30 teams and 200+ volunteers, while exceeding sponsorship revenue goals by 179%, driving long-term community engagement through strategic plans like "Partnership Gwinnett."

• Drove a 350% increase in consulting revenue within the first year by launching B2B eCommerce solutions ahead of schedule, reducing implementation time from 13 weeks to 3 hours, and building an international partner network of 18 implementation companies.• Acted as a mini-CEO for a product group within a consulting company, establishing technical and business systems while forming partnerships with 24 system integrators across 24 countries, supporting international expansion and divestitures.• Leveraged project and program management abilities to launch webproEX, a key B2B customer self-service application, 6 months ahead of schedule with full internationalization.• Devised and implemented strategic plans for product branding, market launch, and account management. • Maintained exceptional relationships with key clients including Snapple, Caterpillar, Tyco, and GE Lighting.• Conducted negotiations to affect high-yield sales of flagship technology to key clients at substantial profits.• Completed successful sales of two software business units• Capitalized on product management and team leadership acumen to manage launch of the Software Products Division, ensuring creation and effective marketing of commercially viable software products.• Built International Channel and recruited over 14 partner companies globally• Held full P&L and product development responsibility for over $1.5M annual budget.• Managed Sales, Development, Training, Support teams to support product and customers

Atlanta Metropolitan Area

• Led business development activities from start-up, growth of 120+ employees to achieve over $15M in annual revenues for clients including Prudential Investments, Farmers, CIGNA, and John Hancock.• Served in critical business development and technical roles such as Director of Systems Development, Director of Systems Architecture, and Chief Architect to establish brand, vision, and sustainability across systems and services.• Orchestrated niche-market development efforts, including new business sales, key account management, and market penetration initiatives to deliver strategies aligned with product lines, customer needs, and IT trends. • Developed multidisciplinary high-impact presentations and responsive pricing structures to executive decision makers to forge business partnerships and develop inroads for long-term sales relationships. • Directed full lifecycle for a multimillion-dollar back-end convergence project, managing the integration of annuity system functions with a CRM platform and earning Microsoft Financial System of the Year award.