Tom Fuchs Email & Phone Number

Stockholm, Stockholm County, Se

Us

Us

New York, Ny, Us

- Managed $10mm budget, 10+ internal marketing team, led relationship for 3 external agencies andcollaborated with cross-functional partners to ensure cohesive brand voice- Oversaw marketing campaigns partnering with movie artists and their reps (E.g. Mark Ruffalo, Ethan Hawke, Marisa Tomei, Blair Underwood); including 25+ Broadway and Off-Broadway campaigns to drive ticket sales- Spearheaded partnerships with the U.S. Open, MLB, and several NYC arts & culture/non-profit organizations- Executed campaigns in Facebook Business Manager exceeding ROI goals through behavioral targeting- Exceeded annual subscription acquisition and retention goals through CRM-driven email and direct response channels - Increased YoY revenue and average ticket price for three years through data-driven customer segmentation strategy

New York, Ny, Us

- Facilitated research, brand and campaign strategy, including presenting and selling idea to client and agency-side stakeholders.- Responsible for all Vaseline global work, ensuring consistency in brand communications across regions and adapting work for local markets- Managed multiple broadcast, digital and print projects from initial strategic alignment and brief development through in-marketing monitoring- Instrumental in repositioning the Vaseline brand working along side Unilever researchers as well as agency creative- Led the creation of Vaseline’s Healing Project (http://healingproject.vaseline.us/) initiative to increase positive brand sentiment and product reconsideration; ultimately leading to an uptick in sales- Oversaw client relationships, staff plans, and team structure- Produced a celebrity integration (Viola Davis) component to Vaseline’s Healing Project to drive awareness to the CSR

Boston, Los Angeles And New York, Us

Clients include: Capital One, Fage, Department of Defense - Managed multiple integrated campaigns from concept to print, digital, broadcast and events on range of budgets- Launched enterprise-wide #WishForOthers holiday campaign and associated contest, resulting in over 10,000 submissions and 70 million impressions, surpassing goals by 30%- Oversaw multiple Capital One and DOD websites, including: site research, content aggregation, strategic planning, media planning, digital development, quality assurance and digital marketing- Organized focus groups as well as usability testing for site development, summarizing findings in read-out reports- Streamlined client and agency processes for real time social content execution and moderation

London, Gb

-Ensuring accounts are proactively managed and campaigns are successfully integrated with client's goals and deadlines for projects.-Worked as contact for a large retail client with domestic and international presence managing strategic and-Optimized ROI for display and paid search through ad copy testing and analysis of key metrics-Oversaw cross-business unit projects for SEO,PPC and display initiatives, and execution of client deliverables

Atlanta, Georgia, Us

o Created marketing campaign targeting physicians based on specialty and region to encourage customer adoptiono Initiated alpha and beta testing by recruiting and screening physicians, collecting feedback and monitoring user testing o Initiated and managed relationships with email marketing vendors to reach over 1 million+ potential customers o Built customer adoption, product virality, and revenue projection models pre-launch o Analyzed survey data to assess willingness to pay for premium product and key marketing print and digital channels Designed and implemented customer support system to meet growing demand via multiple channels, including phone, Zendesk, Snapengage, Salesforce

o Trend analysis of macroeconomics and fiscal policies, global trade and demographic statisticso Studied and assessed business practices in emerging markets through primary data collection and secondary research

Bachelor Of Science, Business Administration

Bachelor'S Of Fine Arts, Theatre Design And Production