Tom Gable, APR and PRSA Fellow, retired on March 31, 2023, as vice chair of Nuffer, Smith, Tucker Public Relations, which merged with Gable PR in 2015. Tom was founder and CEO of Gable PR, based in San Diego and with clients throughout the U.S. Before starting his first firm, The Gable Group, in 1976, he was business editor of the San Diego Tribune, wrote for The Wall Street Journal and other business publications and was a nationally syndicated wine writer. Tom was nominated for a Pulitzer Prize for investigative reporting and holds many writing and public relations awards. Tom has represented a range of clients, from startups to Fortune 100 companies. He writes regularly for national business and marketing media on trends in public relations and crisis PR. He contributed to two international books on Crisis PR and is working on the fifth edition of his PR Client Service Manual, sold through the Public Relations Society of America and No. 1 in its category. Tom frequently speaks at national conferences about trends in public relations, crisis communications, strategic planning, and reputation management. He has received four Silver Anvils, the highest honor from PRSA. He was president of the IPREX global network for two years, chairman of the Counselors Academy of PRSA, and served on the boards of the SDSU Alumni Association and other local organizations. In addition to his PR and community work, Tom was contributing wine editor for San Diego Magazine for more than 30 years. He continues to write about wine and travel for newspapers and magazines, including UT San Diego and Wine Dine & Travel Magazine (wdtmagazine.com). He blogs at http://www.sandiegowineguru.comSpecialties: Branding, rebranding, positioning, reputation management, public relations, media relations, crisis communications and issues management.