Tom Galanis provides strategic marketing, business development, public affairs and management consultancy to deliver positive change to the iGaming industry through the advisory and master affiliate business, TAG Media, marketing platform First Look Games and in his role as a Non-Executive Director of the consultancy Better Change.Since 2005, Tom has been working to deliver growth and best practice in the iGaming affiliate industry. He is Course Director of the Affiliate Management Academy and lead the drive towards a formal iGaming affiliate trade association to improve compliance and to raise standards in the industry to responsibly market to and better protect end consumers. In recognition for these efforts, Tom was inducted in to Global Gaming Business’ 40 Under 40 class in 2015.TAG Media has three simple goals: To effect change, to deliver results and to raise standards. Since its inception, TAG Media has provided products and services to clients as illustrious as the Rank Group, Ladbrokes Coral, Betsson, Genting and Playstudios, optimising the way they do business – with the result being performing marketing operations and programmes. TAG Media effects change to the way iGaming businesses operate and market – notably through the affiliate, paid media and third party marketing channels. This sees TAG Media further explore the evolution of customer journeys, user experiences, conversion rate optimisation and lifetime value generation to embracing more recent challenges, such as compliance, public affairs and social responsibility.