Senior Vice President
Duties included new business development, account management, production management, proposal development and sales training. Services included; branding, creative design, telemarketing, webdesign, development, offset printing, mailing and fulfillment, database management, marketing, lead generation and trade show marketing.Averaged $1,000,000 in annual sales over a span of 20 years. Sold, developed and managed a medical device product launch including, product naming, branding, package design, collateral design and print, in studio and on location photo shoots,website design and development, email campaign driving traffic to website for trade show sweepstakes. Trade show booth design and fabrication. Product launch created 7-10% penetration into domestic microblade market.Sold, developed and managed a direct mail campaign converting a national cell phone company's user base from analog to digital. Campaign involved direct mail design and fulfillment, complex data transfer and management. Campaign exceeded goals and with a 40% conversion rate. Sold, developed and managed inbound/outbound telemarketing campaigns for lead generation, database creation and management. Rebranded several large manufacturing, medical and financial institutions increasing market share and revenue.Managed the production of 50 to 100 print, mailing, and fulfillment projects on a monthly basis for over 20 years.