Tom George Email & Phone Number

London, Gb

Origin is an advertiser-led initiative, convened at a global level by the World Federation of Advertisers (WFA) with the UK as a lead implementation partner to enable the planning and evaluation of cross-media campaigns.Origin is designed to address the needs of advertisers in a rapidly-changing media environment as new ways to consume advertising (driven by digital technology) accelerates at an ever-increasing rate. This has resulted in the fragmentation of audiences and a proliferation of ad formats and experiences. When this is coupled with the fact that historically, audience measurement is siloed and increasingly sits behind walled-gardens, then advertisers and their agencies are presented with the real challenge of delivering effective and efficient advertising campaigns.Origin is designed to offer a solution to this challenge. At launch, it will allow the measurement of deduplicated cross-media reach and frequency (across linear TV, digital video and digital display). This will be a first in allowing the surfacing of such data from a single-source in a privacy-safe way.Subsequent developments will include:• More granular and advanced reporting; planning modules allowing the delivery of more effective campaigns • Outcomes based measurement (e.g. sales, brand-lift, attention etc)• Additional media channels across the advertising ecosystem (e.g. audio, OOH etc).Origin will deliver unprecedented accountability across all major global digital platforms, with an audited, independently managed source of data which conforms to new industry standards for measured impressions and reporting delivered through an innovative technical framework that enables digital first party data to be combined with traditional media measurement in a privacy-safe way.

Everclear Consulting are transformation specialists. We bring clarity, energy and commercial expertise to drive growth.Delivered through:1. Simplifying: Providing a clear & commercially-led focus to organisations.2. Relationships: Strong leadership & personal connections that bring people & organisations together to deliver results.3. Doing: A hands-on, high energy & engaging approach, for rapid impact.Services offered include: Business strategy & growth/ Business model development/ New business growth strategies/ New business pitching and process management/ Proposition development & revenue diversification/ Stakeholder management and navigation/ Executive coaching/ eCommerce/ Tech startup management

New York, Us

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.Discover more about GroupM at www.groupm.com.Follow @GroupMWorldwide on TwitterFollow GroupM on LinkedIn - https://www.linkedin.com/company/groupm***As CEO of GroupM UK, I consolidated its position as the largest media agency group in the UK and GroupM’s #2 market globally, setting a vision and strategy that delivered significant growth.Key themes were the development of new business models and digital / data revenue streams, as well as new business success with the group topping the new business leagues at almost 3x the position of the second-ranked agency network.

London, London, Gb

Wavemaker is one of the largest media agencies in the world, formed following the merger of MEC and Maxus in 2016. MEC was acquired by WPP in 2002.***I was a member of the Global Board of Wavemaker and its predecessor MEC, and held concurrent roles as Chairman of the UK & Europe, generating significant revenue and margin growth in key markets, and Global Corporate & Business Development Director, where I supported a period of record new business success, including flagship accounts of Vodafone, J&J Europe, SAB Miller and Beiersdorf.

London, London, Gb

MEC was formed upon its acquisition by WPP in 2002 and latterly merged with Maxus to become Wavemaker, the second largest media agency in the world.***I was the proud architect of business transformation that saw MEC become the first media agency to be named Effectiveness Agency of the Year by the IPA and a five-time Agency of the Year award winner in one year alone, rising from 14th to third place in the agency billings ranking with multiple blue chip clients added to the roster, such as Nintendo, Danone, Orange, Lloyds Banking Group, Paramount Film and Home Entertainment.I am particularly proud of the agency’s #1 ranking in The Sunday Times Best Companies to Work For in 2011.

London, London, Gb

Zenith was the biggest media agency in the UK for over a decade, setting the model for the media agency sector going forward and pioneered the scale approach to media for the benefit of all of its clients. Trading models developed by Zenith are still the foundation for how the industry operates today with many of its UK alumni having occupied senior roles in the ad industry both in the UK and internationally and I am pleased to be included amongst those names. ‘To do a Zenith’ became a vernacular in the industry.

A full service advertising agency where I worked on accounts including as BT, Woolworths and B&Q.