Tom Helliwell Email & Phone Number

Gateshead, Gb

London, England, United Kingdom

WRG, a division of The Creative Engagement Group, is a pre-eminent events and experiential agency that engages internal and external audiences through the strategic creation of live experiences, exhibitions, physical environments and logistics.

London, England, United Kingdom

The Creative Engagement Group is an unusually shaped communications group that creates moments that inspire lasting change. The group comprises: WRG, the pre-eminent live event and experiential agency; The Moment, the creative film, digital and immersive agency; Just Communicate, the global healthcare event and exhibition company; Axiom, the medical training and scientific engagement agency; Forty1 the employee engagement consultancy.

London, United Kingdom

WRG, a division of The Creative Engagement Group, is a pre-eminent events and experiential agency that engages internal and external audiences through the strategic creation of live experiences, exhibitions, physical environments and logistics.

Queenstown, New Zealand

Incentive programmesWorking closely with local and international clients to create unforgettable trips in incredible locations. Duties included flight booking and management, accommodation and venue selection, budget preparation and financial management, online registrations, onsite management and logistical support, transport arrangements, offsite dinners, as well as arranging activities, catering, audio-visual, entertainment and security. Conference managementNumerous conferences including Queenstown Research Week, the largest annual science meeting in New Zealand. Responsibilities included handling registrations and accommodation bookings for over 1,000 delegates, organising social functions and building strong working relationships with meeting convenors. Other experience in this roleOrganising several teambuilding events for groups of up to 100 people. Managing a brand activation event for Yamaha Motorcycles. Extensive use of event management software, EventsAir.

Sydney, Australia

Content creation- Creating original written content for websites, public newsletters and internal communications (Microsoft Sharepoint)- Writing and distributing press releases to a range of local, national, and niche media- Video - both filming and post production (editing in Adobe Premiere Pro and Adobe Audition)- Photography and photo editing - photography at numerous events. Editing images in Adobe PhotoshopSocial media- Targeting audiences based on key demographics. Analysis and reporting of performance metrics such as total engagements. Using data insights to create more relevant, targeted and engaging content- Scheduling posts to maintain a regular schedule of new content

Melbourne, Australia

Event management - sporting tournamentsOrganising sporting tournaments for clients, in partnership with Netball Victoria, AFL Victoria and Western Bulldogs. Coordinated key aspects of events including transport, sourcing of good from suppliers, catering, medical cover, booking of photographer and tournament scheduling/running order.Planned and monitored key tasks and deadlines using project management software (Smart Sheet). Wrote evaluation reports, which covered all successes and staff/client feedback and offered recommendations on areas to improve.Event management - Heartlands Art ProjectPlanning and hosting the launch night at Walker Street Gallery & Arts Centre - involving a corporate function with catering and the creation of presentations, invites and promotional communications.Working with photographer and creative teams to create exhibition catalogue and gallery installations. Working with art galleries on the planning and promotion of the exhibitions. Keeping in regular contact with artists to arrange interviews, artwork collection and photo-shoots.

Sydney, Australia

Campaign planning: Managed the campaign Move for Diabetes. Writing copy for website, staff newsletters and Diabetes NSW magazine, as well as scripts for promotional videos.Worked with Raisely to create early stages of fundraising website for the campaignWorked alongside Venture Films, arranged filming schedules and locations for campaign ambassadors.Event management: Coordinated a fundraising event for charity partnership with AFL team GWS Giants. Included setting up a Diabetes NSW marquee, activities in Kids’ section of the ground and creating still and video content to shown on big screen throughout the game.Email marketing: Created regular EDMs to promote various fundraising events. Segmented databases of around 30,000 contacts for more targeted messaging. Set up automated EDMs and worked to a send schedule.

Burnopfield, County Durham

Key roles and responsibilitiesCopywriting and content creation: I have written original copy for a number of campaigns across various media including print, email, online and social; consistently demonstrating strong creative output and developing engaging content thanks to critical thinking, an understanding of the audience and a keen eye for detail.Digital marketing: Created several email marketing campaigns; developed a send schedule and analysed data through reporting tools. Used data to amend and optimise content, making for more targeted and effective campaigns. Managed multiple social media accounts.Stakeholder management: I maintained positive working relationships with several stakeholders across nine business units within the Quantum Pharma Group. I worked on a varied range of campaigns and projects with key personnel including Managing Director, Operations Director, Head of Commercial, National Sales Manager and National Business Development Manager. I also developed strong relationships with many suppliers to secure essential products and services such as printing, merchandise, exhibition stand construction and catering.Event management: As project manager for 21 trade show/exhibitions in 2015, I received excellent stakeholder and customer feedback. I organised all aspects including research, stand structure/ design, logistics and pre/post event communications for shows such as the Pharmacy Show, Health+Care, Clinical Pharmacy Congress and Patient First Conference. I created an organisational spreadsheet to monitor actions, record important dates and manage deadlines for all events.

Stocksfield, Uk

Key roles and responsibilitiesCompletely redesigning and building the company website - www.release-potential.co.ukUsing Adobe Illustrator, InDesign and Photoshop to create website graphics adverts, leaflets and other promotional material. Established a new house branding style, keeping all new promotional materials’ style consistent to deliver a reinforced brand message. Redesigned the company logo as well as business and ID cards. Worked alongside Picture Canning North (PCN) on the production of the Release Potential adverts. Took an active role in the casting and Script writing, regular communication with PCN and creative input in the edits of the adverts. Worked with Martin Tait Redheads (MTR) to create an advertising campaign to be shown on Spotify and ITV Player. Was in regular contact with MTR to Keep them updated with latest advert drafts and ensured our adverts met production specifications.Writing content for all web pages, writing articles and press releases. Worked alongside colleagues and our associates to gather information and then made contact with local newspapers/publishers to get them published.Set up and managed Release Potential’s Twitter and YouTube profiles. Used Twitter effectively for self-promotion, networking with local businesses and associates, to generate new sales for the business, as well as improving communications with existing customers.

Stocksfield, Uk

Key skills used in this roleLeadership and motivationDuring my time as Functional Skills Tutor I taught groups and individuals to help them achieve their Maths and English qualifications. Motivated learners to evaluate their goals and aspirations and given them a heightened sense of belief in their own abilities.OrganisationCreated and implemented marking scheme to be applied to all Functional Skills test papers. Collected and recorded results for over 600 learners, organised data by creating excel spreadsheets, which incorporated conditional formatting and formulae.

Bachelor Of Arts (Ba), Media And Communications, Communication And Media Studies, 1St Class Honours

Education record