Tom Gibbs Email & Phone Number

London, England, United Kingdom

Finlays is a leading independent manufacturer and supplier of tea, coffee and botanical solutions to beverage brand owners worldwide.

London, England, United Kingdom

London, United Kingdom

Senior strategy and marketing consultant working independently. Based in UK and consulting for clients in UK, Europe and globally. Broad experience working with global/multi-national clients to address a range of strategy, business development and marketing challenges. Work across sectors but with a focus on consumer goods and in particular food/drink.Recent projects have included:-Global consumer goods company (food)- 6-month engagement to develop a new growth strategy for emerging markets. Worked with senior management team to develop global strategy, supporting organisation design plus detailed plans for each prioritized market- Worked with internal teams, local experts, research agencies and industry bodies to develop deep-dive market studiesMulti-national consumer goods company (drink)- 12-month engagement covering multiple strategy and organization projects- Business process redesign: Analyse existing business processes, develop improvements and embed within business. Piloted in 1 market before rolling out across group.- Organizational change management: Worked with senior team to define approach to addressing major change management programme.

Sydney, New South Wales, Australia

Portfolio strategy and brand strategy development including leading a project to identify, scale and prioritise key consumer segments within the market.

London, United Kingdom

Management, design and delivery of strategy and marketing projects for a wide range of global businesses. Focus on consumer-facing businesses with clients including Pernod Ricard, SAB Miller and Red Bull. Assignments ranged from short, intense projects (4-6 weeks) to long-term partnership delivery (2yrs+) and included:- Business, Region, Market & Function strategy- Helping leaders & leader teams to define their growth strategies (‘where to play’), set out clear plans (‘how to win’) and engage the organisation to deliver the strategyPortfolio, Category & Brand strategy- For example, developing a portfolio strategy with clear category/brand prioritisation and supporting resource/investment allocationSize of Prize / Opportunity Scaling- Opportunity identification, scaling & prioritisationCompetitor Wargaming- Scenario planning & pressure-testing potential strategies vs. competitor strategies & likely responses

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Responsible for reporting, forecasting and analysis for on and off trade sales teams and broader analysis across whole company. Worked concurrently on range of projects across departments using a variety of systems and tools to deliver accurate, incisive and timely reporting and analysis.Reporting & analysis - Delivered reporting, analysis & market research used across the business - Developed and led project to align / streamline reporting - Manage tracking and reporting of promotional spend budgetAccount planning, demand forecasting and allocation management- Championed launch of new allocation management system enabling the allocation of scarce products at a unit level Project management- Member of project team delivering new cross-functional planning and reporting system, piloted in UK before roll out

London, United Kingdom

Consultancy / Client Development- Managed sales leads and prepared and presented sales proposals to clients at board level - Developed successful, long-term relationships with clients including blue chip, government and SMEsProject management- Led projects from initial sales pitch through to delivery- Managed project teams (internal, client & 3rd party) on multiple concurrent projects Business planning & strategy- Developed business plans for new business ideas - Key role in transition of business from waterfall to agile development process.

Ba Hons (1St Class), History

Dipwset / Aiws (Associate Member Of Institute Of Wines And Spirits), Wset Level 4 Diploma In Wines & Spirits

WSET Diploma in Wines & Spirits - the benchmark drinks industry qualification covering; Unit 1: The global business of alcoholic beverages.