Lead and manage the production department in content development, production, vendor relationships and negotiations, production policies & best practices and creator and influencer production operations. Producing projects with budgets between $50,000 - $1M and more than 300 content pieces per year. Responsible for coordinating with internal agency teams, client stakeholders and third party vendors to deliver award-winning content at scale.Clients include General Motors Communications (all brands), GM corporate social media, Chevrolet social media, GM’s CarBravo social media.

Lead the creative content production for Chevrolet’s social media channels. My day-to-day responsibilities include managing an in-house production team for hundreds of organic social posts and paid ad units per year as well as managing large-scale, high-budget productions with first-tier production companies, a variety of client stakeholders and advanced technology partners. My broader responsibilities include translating an expert knowledge of production pipelines, industry best content practices, strategic storytelling decisions and production business operations into actionable intelligence for creative, strategy and account teams. I’m also responsible for directing high-level production contract negotiations, developing & mentoring junior creative staff, driving education and adoption of advanced production technologies like VR/360 video and complex livestream programming, and serving as a senior member of one of the agency’s most award-winning creative teams.Prior, I lead the production for the GM Communications creative services team, The Story Bureau, for media and public relations content in support of GM and its associated brands. While tasked with managing content produced for media drive programs, vehicle reveals events, news-making moments and supporting earned media storytelling opportunities, I improved production quality, developed & implemented consistent brand standards and defined best operational practices for all GM Communications content productions.

I was the senior production lead for all creative content in support of Ford Motor Company’s Communications department. I managed the creative direction and a team of producers, editors and videographers that produced hundreds of videos and original stories that drove worldwide earned media coverage. I was also the primary consult and point of contact for more than two dozen clients on digital storytelling, influencer relationships, social trends and production technologies.

Creative direction for original branded content, editorial plans, video and short documentaries for major companies and non-profits. Support and consult digital teams on content plans, network syndication and audience development.Clients have included General Motors, PepsiCo, Unilever, Michigan Economic Development Corporation including "Pure Michigan" campaign, Verizon, Motorola, American Airlines, The Detroit Pistons and StandUp2Cancer.

Built Weber Shandwick's first in-house production team and lead the development of original branded content development, on-site production and creative consultation. Developed production capabilities, networks and established a digital content distribution model later adopted company-wide.