Designing h2onchain product to track, trace, trade, and audit hydrogen purity, production, & clean energy tax credits.

I directed the entire UX/UI design process, leading and managing the design team in generating innovative concepts in collaboration with stakeholders from different divisions. My role involved validating ideas through rigorous user research and testing, crafting user stories, and mapping out customer journeys and flow diagrams in partnership with product managers. I led the creation of low-fidelity wireframes, secured necessary approvals, and expedited the design of detailed high-fidelity UI screens and prototypes using variables and variants set within the design systems that I established and applied to across various products. Furthermore, I meticulously prepared instructions and readied Figma files for the development team.My responsibility extended to curating and managing the digital product workflow to deliver an unparalleled user experience. With a blend of technical know-how and a focus on human-centered design, I developed interaction strategies and conducted usability testing, ensuring clear guidelines for our developers. • Built UX/UI design team and established processes from the ground up, integrating secondary user research, user testing platforms, and UI design systems, all based on the principles of the design thinking process.• Assigned to multiple provisional design patent applications focussed on Web3 COPPA (Children's Online Privacy Protection Act).• Developed a concept that led to an 80% rise in internal employee engagement with BCI product features, enhancing product testing and boosting confidence in successful launch outcomes.• Implemented proper user testing platforms to evaluate prototypes before development increasing feature user acceptance rates from 40% to 80%, leading to substantial savings in both time and costs.

Directed the ideation and implementation of user interface and user experience design initiatives for military and aerospace products. Responsibilities included working with interdisciplinary teams, analyzing user research to inform design decisions, and crafting visually attractive and user-friendly interfaces. This role entailed establishing and upholding design standards, performing usability tests, and refining designs based on user feedback.

Leading the product design team, I handled all UI/UX tasks encompassing UX/UI research, collaborating on conceptual wireframes, creating high-fidelity designs, prototypes, user testing, and quality assurance. I was instrumental in refining our product design methodology to fit agile practices and collaborated closely with engineering for feature testing and launches. My role extended to recruiting and training the product team. I also worked with the executive team on essential documents, including specifications, pitch decks, project budgets, and Statements of Work (SOWs), which played a part in increasing revenue and led to the acquisition of the company by LunaDNA. My contribution to enhancing the user experience of our main product earned recognition through government grants and institutional investments.• Boosted data capture rates from 15% to 85% by integrating PEER products onto partner websites with established user bases, enhancing trust compared to directing users to our lesser-known company site.• My design innovations addressing the challenges of acquiring private health data led to securing millions in sponsorships from advocacy groups, government grants, and significant investments from major pharmaceutical companies.• The product designs and strategies I executed played a major role in LunaDNA's acquisition of our intellectual property during my tenure.

Developed game concepts, and crafted pitch decks, budgets, Statements of Work (SOWs), marketing strategies, user experiences, wireframes, and game specifications. Provided strategic and operational leadership to teams managing all social game projects.• Released a Facebook app that garnered 7M users and earned over $2M in its first year.• Zynga, the leading online social gaming company at the time, purchased my social game's intellectual property rights for a 7-figure amount, transforming the concept into one of the fastest-growing and highest revenue-generating games of its era.• Established partnerships with Fremantle Media and Universal Studios for several social media projects, including the social games My Safari and Hop's Chick vs Bunnies.

I led the design of digital products from concept to execution, collaborating with teams to merge user insights into practical designs. My roles also encompassed defining product features, crafting roadmaps, and overseeing the product life cycle, including budget and schedule management. I worked closely with cross-functional teams to execute the product vision and analyzed performance for continuous improvement.• Built and managed a team of over 25 professionals on interactive projects.• Grew annual revenue from $0 to approximately $3M within 3 years of establishing the business.• Managed $3M to $6M in Search Engine Marketing (SEM) and managed all Search Engine Optimization (SEO) for our client base.

As head of product design, I was responsible for the aesthetic and functional design of all products designed for our clients. I combined user research and business objectives to create intuitive and visually appealing products. My role included crafting wireframes, prototypes, and high-fidelity designs, and collaborating with engineering and product teams to realize these designs. I would constantly iterate based on user feedback, to ensure the final product is user-friendly and meets user needs effectively. My work was key in creating products that were both functional and engaging.• Secured and managed accounts for major media clients including Universal Studios, Warner Brothers, Diageo, Fox, Toyota, Disney, American Express, Seagrams, Captain Morgan, Nissan, Intel, Boeing, NASA, Sony Pictures, and others.• Developed team management software that was licensed by NASA/JPL and used to distribute images from Mars to University research departments across the country.• Conceptualized and designed the widely acclaimed horror platform game, Reel Scary Trivia, for Fangoria.• Within 3 years of establishment, US Concepts/CMTG, at the time one of the largest event marketing companies in the country, invested millions to acquire our company.

As the New Media Producer for Universal Studios, I was responsible for product concepts and designs for their music, theater, television, and home video divisions. • Crafted and produced more than 50 viral marketing games for various Universal Studios entertainment properties, including Elton John, Hitchcock, Spyro The Dragon, Woody Woodpecker, Alvin & The Chipmunks, Land Before Time, Tom Petty, Mary J. Blige, Tommy Lee, American Pie, and many other notable icons.• Following my departure to establish my own product design company, Universal Studios continued to contract the design and development of their products to my new venture.