Tom Baer Email & Phone Number

Provide Broadcasters, Programmers, Cable Operators, Telephone Companies, Media Professionals and Entrepreneurs expert consulting services. These services include:* Strategic Planning* Business Plan Development* Marketing & Media Plans* New Product Launches* Project Management* Programming Content & Network Affiliation Agreements* Retransmission Consent Negotiations* Cable & Satellite Carriage AgreementsSearch out & develop positive relationships to ensure a partnership that is successful for all parties. Work to create a solid partnership between our client and the telecommunications company to ensure a positive working relationship over the term agreement.Contact: tom@sterlingbcg.com

CAST provided sales in a number of areas including door to door, events, B2B and retail primarily in the cable television industry. CAST provided a turn key operation from the sale to continued follow-up to insure a high quality sale. In addition, CAST developed a second line of business offering home and business technology support including TV mounting, home theater installations, telephone system installations and more.As an employee of CAST I contributed the following: * Developed and implemented various tracking devices for marketing campaigns.* Liaison between CAST and the various cable operators that were our clients.* Designed various sales and product training programs.* Launch, market, promote and track the activity of CASTech, our new line of business.* Serve as the line of communication between the corporate office and the field.

Responsible for internal communications on campaigns, offers, product and programming updates. Project management on various projects including Back to School efforts. Create partnerships with various vendors. Develop various PR and sales events for incremental sales activity. Execute various Regional acquisition and upgrade campaigns. Identify potential area specific customer growth initiatives.Managed a staff of 3 retail representatives and 2 marketing coordinators. Developed local acquisition efforts, directed an assortment of projects including Back to School, created various PR plans, executed a variety of internal and external communications strategies and implemented partnerships with outside vendorsProject managed a successful Central California Back to School Project and exceeded sales targets in all three product lines by over 20% from the previous year.Chosen by the Regional Vice-President to take over management of the retail sales team in April 2010.- Utilizing positive ongoing communications and strong focus on the team the average per month sales activity increased by 34% for video, 38% for High Speed Internet and 31% for Comcast Digital VoiceImproved the overall internal communications process by developing a multiple layered communications approach revolving around a SharePoint site, on-site marketing boards and a simplified E-mail structure. A number of departments indicated they had never received such timely and informative communications in the past.Created an event tracking device to understand the effectiveness of off-site promotional events. The tracking mechanism allowed us to track the specifics of the event as well as the attendance, sales, costs and the cost per sale.

Responsible for all phases of sales and marketing activity. Included the development of an internal direct sales team. Also coordinated internal and external communications, Designed partnerships with various vendors, identified local opportunities to grow the business and launched a number of new products. Improved customer growth each year by developing a more sales focus and improving employee partnerships.Responsible for all sales and marketing activities in the North Valley area with the goal of improving and eventually meeting or exceeding budgeted customer numbers. Improved customer growth every year from a loss of 5,000 in 2004 to a gain of 150 customers in 2008.Due to heavy competition and other factors customer growth had been non-existent for a number of years.Improved communications processes and also developed a sales culture by focusing on what every individual could do to help reach our customer goals we improved these number each year. In 2008 we actually gained 150 video customers. This was an improvement of over 5,100 customers over the course of four years.Created an in-house Direct Sales team focusing on ongoing door-to-door sales activity.Increased team from 1 to 11 sales representatives. The team turned out to be successful and stable with 18% of all sales coming from that team. That was up from 4%.Managed the Chico State Back to School Project utilizing sales representatives for four years. Improved results a minimum of 5% each year from the previous year.

Managed many various projects including a number of Central California rebuilds, digital launches, channel lineup realignments and high definition television launches. Responsible for all customer printed materials. Developed partnerships with various programmers with the goal of customer growth. Managed the channel lineups of 12 different markets.Managed the multitude of channel lineups, launched various new products including High Speed Internet and Digital. Responsible for marketing activities related to rebuilds, communications related to programming activities and was the liaison to various programmers.Launched Digital Cable in over 12 Central California Markets.Project lead on the launch of digital cable in 12 markets from Fresno to Chico. These projects were completed on time and with high quality communications to impacted customers.Managed various channel lineup realignments and the launch of High Definition Television in the Central California markets. Despite the many changes to customers' channel lineups these projects went smoothly.

Marketing Manager in the Fresno area with responsibilty for all phases of sales and marketing. Evolved into a Marketing Operations position with responsibilty encompassing the cable systems in Central California. Included internal and external communications, strategic planning, campaign execution and employee training. Also managed a number of Regional projects.Held several positions with responsibilities including the planning and execution of various marketing and promotional campaign/projects in the Fresno area. Was also in charge of the communication and execution of campaign activity in the MediaOne Northern California systems. Also managed the Advertising Sales Department. Led the marketing activity related to a number of rebuilds in Central California with high quality and timely external communications customers were kept informed of the impacts, thus lessening the perceived overall effects of the project.

Started as Assistant Marketing Manager and Advertising Sales Manager. Moved into Marketing Manager role and was responsible for the planning and execution of marketing efforts related to customer growth. These responsibilities included all internal and external communications, advertising, incentives, outbound telemarketing efforts, public relations campaigns, training and tracking efforts. Also included the development of various campaigns with local and national partners.

Bachelor Of Science, Radio And Television

Education record