Tom Henell Email and Phone Number
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MARKETING · LEADERSHIP · GROWTH · EXECUTION · CULTURERespected marketing / business professional with a successful track record of developing and implementing integrated business, marketing, and customer experience strategies with an emphasis on customer acquisition and industry positioning. Valued for strong leadership, management, and creativity.SELECTED ACHIEVEMENTS• Oversaw the marketing and customer service for an outdoor recreation product during COVID and grew DTC sales by 5X in a single season.• Managed Lifestyle Marketing (customer acquisition) for the largest obstacle and endurance brand in the world; Spartan Race• Grew a start-up insurance agency to be named one of the fastest-growing private companies in America; named to the INC 5000 for five consecutive years• Executive team member that launched interactive division of an international media agency. Accountable for P&L of 2 service divisions and acquisition of Fortune 500 clients.Marketing · Customer Experience · Business Development · Marketing Strategy · Customer Acquisition · Positioning / Branding · Management / Leadership · Communications · Content Strategy · Market Research · Business Analytics · Data Analysis · HubSpot Certified · Google Ads Certified
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Chief Marketing OfficerRenaissance Jan 2022 - PresentChicago, Illinois, UsRenaissance is the premier insurance network, providing independent insurance agents with the people and technology to thrive while remaining independent.As CMO, I execute Renaissance’s marketing strategy as our network continues its national expansion. I am responsible for overseeing all marketing activities, including the positioning and messaging of Renaissance offerings, communicating with our members, and the execution of our annual National Conference. Since joining Renaissance, I have implemented a robust inbound marketing strategy that exponentially increased lead generation while consistently producing valuable resources for our prospects and members.
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Fractional Cmo | Business ConsultantTom Henell Consulting Jan 2015 - Dec 2021Utilizing 25+ years of experience, I help passionate people successfully do what they love. Through a consultative marketing approach, I help clients develop and implement marketing strategies that increase efficiency and ROI in alignment with their business mission.I provide holistic business, marketing, communication, and customer experience strategies for B2B and B2C professional service firms including, being credited with 50% growth rate for professional services client in the health & wellness industry, and having an overall 100% satisfaction rate from client engagements."Tom is amazing. There isn’t a lot more that needs to be said. He took the time to understand our business, our purpose, and our vision. We’ve worked with marketers in the past and were never really happy with the results; previous marketing teams just never seemed to “get” what we were about. Tom “got it” and built a marketing and branding strategy around that concept. Working with Tom is a very different experience." - Matt Menard, Co-founder Bog Iron Brewery (client) -
Vice President, Brand And Customer ExperienceEz Ice Rinks, Inc. Jul 2020 - Jun 2021Boston, Ma, UsOversaw the marketing, branding, messaging and customer experience for outdoor recreation product through a year of exponential growth. Agency management, analysis, and optimization with focus on Performance (Google AdWords, Shopping, YouTube) and Social (Facebook / Instagram). Trained and managed customer experience team including SOPs, scripts, and manuals. "If you're lucky enough to work with Tom, always keep your ears open as there is always a lesson to be learned. Tom was an amazing manager to work for as he understood employee needs and realized that life comes before work. He was willing to help, provided constructive feedback for growth, and often times was the reason I'd be happy to go into work. His positive personality mixed with his wisdom and work ethic made him one of the best managers I could ever work under." - Claudia Gee (direct report at EZ ICE Rinks) -
Vice President, Lifestyle MarketingSpartan Race, Inc. May 2017 - Oct 2018Boston, Ma, UsTransformed the Spartan lifestyle brand through an integrated marketing strategy including customer acquisition, nurturing of new prospects, optimization of online user experience, integration and monetization of training and partnerships, management of editorial content, and attention to the customer experience. Implemented inbound marketing strategy (HubSpot), oversaw editorial team, and oversaw special projects."Some of the most meaningful growth in my life came under the tutelage of Tom. Whether in a personal or professional capacity, Tom is a tremendous mentor. He is a source of inspiration to always seek out adventure, live life with purpose, and holds the unique ability to bring out the best in people. Beyond that, he’s an amazing human being, one whose charisma and passion for life is contagious." - Jake Shillue (direct report at Spartan) -
Chief Marketing Officer & PartnerNorth American Professional Liability Insurance Agency, Llc 2003 - 2014Framingham, Ma, UsGrew national insurance agency to be recognized as an industry leader and named to the INC 5000 - fastest growing private companies in America - for five consecutive years; 2008 – 2012. Grew revenue at an average 3-year growth rate of 54%, and exited the business through the sale of my financial interest."Tom is one those rare people that has both an artistic and analytical mind. I consistently use him as a sounding board when making difficult business decisions. Tom’s ability to offer advice in a clear and definite way adds to his leadership skills and is greatly admired by myself and all of my colleagues." - Gary Sutherland (business partner at NAPLIA) -
Senior Vice PresidentCarat Interactive 2000 - 2003New York, New York, UsMember of the executive team that launched interactive division of an international media agency including management for the P&L and staff utilization of two service divisions."Tom had all the qualities needed in kick-starting a business. He developed a vision and a plan, and he was relentless in bringing it to life.Tom was a passionate evangelist for the services he represented. He sold to people inside the company as well as outside. He forged partnerships with our vendors, owned client relationships, and challenged his people to achieve the dream. Tom was a total force of positive energy and I would highly recommend him for any position that requires extreme dedication." - Sarah Fay (CEO, Carat Interactive) -
Business Development ManagerFurniture.Com 1999 - 2000Developed strategic business program which helped propel startup company into a leading Internet retailer by generating 10% of customer acquisition."Tom is a pleasure to work with - the kind of guy who will do whatever is necessary to close a deal, launch a site, make a customer happy. I would highly recommend him as a marketeer, as a business partner, and as a can do guy." - Gerry Brown (manager at Furniture.com)
Tom Henell Skills
Tom Henell Education Details
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Harvard Business School OnlineCore Credential Of Readiness -
Harvard Business School OnlineCertificate In Entrepreneurship Essentials
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University Of Massachusetts AmherstMajor: Legal Studies / Minor: Sociology
Frequently Asked Questions about Tom Henell
What company does Tom Henell work for?
Tom Henell works for Renaissance
What is Tom Henell's role at the current company?
Tom Henell's current role is Chief Marketing Officer | Leadership | Growth | Culture.
What is Tom Henell's email address?
Tom Henell's email address is to****@****ail.com
What is Tom Henell's direct phone number?
Tom Henell's direct phone number is +150865*****
What schools did Tom Henell attend?
Tom Henell attended Harvard Business School Online, Harvard Business School Online, University Of Massachusetts Amherst.
What are some of Tom Henell's interests?
Tom Henell has interest in Hiking, Running, Triathlons, Cycling.
What skills is Tom Henell known for?
Tom Henell has skills like Online Marketing, Crm, Inbound Marketing, Marketing Strategy, Leadership, Seo, Email Marketing, Content Marketing, Business Development, Partnership Marketing, Sales, Strategic Planning.
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