Leading a bootstrapped business transformation aimed at market expansion, enterprise ARR, and TCV growth, while strengthening brand positioning to accelerate iBase-t’s emergence as the leading cloud-native digital ecosystem provider for the Aerospace & Defense manufacturing sector.

- Drove license revenue growth exceeding 100% through extensive corporate change management touching all points of the business- Transitioned business to annual repeatable revenue exceeding 60% total license revenue- Lifted qualified TCV pipeline more than 630% through integrated business development and ABM strategies with database-driven target rich inbound & outbound approaches- Collaborate with sales leadership to align marketing strategies, including verticalized GTM approaches, event marketing, and ABM execution.- Raised brand awareness by greater than 325% through enhanced messaging/positioning, share of voice and targeted account-based communications strategies- Increased industry analyst ratings from zero to Gartner Magic Quadrant Visionary with a metrics driven professional strategy for industry analyst relations- Lead customer CIO Executive Advisory Board and expanded customer conference and User Group communications to improve customer satisfaction, references, and cross selling - Created University Relations program to evangelize industry leadership and create solution showcase at academic digital manufacturing labs

- Drove a 7-year CAGR of 36%+ through innovative product positioning, ABM campaigning and BDR/SDR supported qualification for direct & channel GTM expansion- Grew enterprise license revenue 827% with a strategy for expanded regional (EU, Japan/AP), vertical industry, and product led growth go-to-markets- Built and led a high-performing global marketing team, aligning marketing with global sales to drive qualified pipeline growth and ARR.- Directed cross-functional teams to execute successful ABM strategies and large-scale event marketing, increasing account engagement and win rates.- Managed the integration of marketing automation and data-driven tactics to drive measurable revenue outcomes, supporting growth initiatives globally.

- Raised annual revenues 34% through omnichannel brand awareness and lead generation programs realizing 150% increase in sales opportunities through business media and technology coverage- Spearheaded marketing campaign strategies to support a global sales team, driving demand through strategic GTM motions and channel marketing.- Led content marketing and collaboration efforts with key alliance partners, contributing to increased pipeline and account engagement.- Leader of corporate communications during M&A, supporting business continuity and positioning for growth post-acquisition.

- Facilitated over $10 billion of global industrial, oil & gas and petrochemical projects through the management of public affairs, legislative and World Bank lobbying campaigns- Increased company profile 250% in business/trade media through innovative campaigns featuring successful MENA & APAC client industrial projects- Led extensive global brand analysis and transition to change the market & street's perception of Fluor

- Generated over $5M in revenue through market launch of ground-breaking microprocessor