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A results-focused executive with over 11 years of experience in sales and deployments of, cellular distributed antenna systems (DAS). Recruited to manage RepeaterStore.com for Staircase 3, Inc., Tom launched the enterprise services operation, RSRF. In this role, he blends a DAS-agnostic approach with an evidence-based data collection process to ensure robust cellular signal solutions for enterprise and mid-market clients.RSRF provides in-building cellular signal coverage (DAS) for buildings ranging in size from 100,000 to over 1,000,000 sq ft. We specialize in turnkey cellular DAS solutions throughout North America for commercial, industrial, multi-unit residential, and more.Specialties: Distributed Antenna Systems, DAS, Active, Hybrid, Passive, Small Cell, Carrier Base Stations, Network Operations Center (NOC), Go-to-Market Strategy, Integrated Marketing, Business Development, Start-Ups, Turnarounds
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Vice PresidentRsrfDana Point, Ca, Us -
Vice PresidentRsrf Dec 2013 - PresentIrvine, California, UsAs a Vice President, my primary responsibilities include generating new revenue opportunities, managing P&L, strategic decision-making, and developing a systematic process for solving cellular coverage issues. Notable successes include:• Implementing milestone metrics for sales success• Developing presentation materials to reach and influence enterprise customers• Training account executives in consultative sales methodologies• Ensuring sales, engineering, operations, and finance are aligned and working together• Facilitating a collaborative team environment, resulting in improved productivity and low turnover -
Vice President, Operations & SalesRsrf | Waveform | Staircase 3, Inc. Dec 2013 - PresentRSRF provides in-building cellular signal coverage (DAS) for all types of buildings. Founded in 2006, we specialize in turnkey DAS solutions throughout North America for commercial, industrial, multi-unit residential, and other large-scale building operations.
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Director, Affiliate MarketingDastmalchi, Llc Apr 2013 - Nov 2013Newport Beach, California, UsMarketing & Sales Professional | Social Media Strategist | Content Marketing Development | Emerging Media Advisor Dastmalchi is a leading producer of high-quality health, wellness and lifestyle products and provider of cooperative marketing solutions of new patient referrals into medical practices. Our portfolio of websites includes Vitagoods.com, DazzlePro.com and EmpireDentistry.com, RightDentalGroup.com and, more. Our mission is turning customers into brand ambassadors by providing innovative products and services for discerning consumers. My goal is to develop productive marketing partnerships across multiple channels to build successful audience relationships with our brands. Specialties:- Market Research & Planning- Sales Development - Social Media Marketing- Affiliate Sales & Marketing- Media Content Production -
Senior Director, Advertising SolutionsPrecision Media, Inc Nov 2012 - Feb 2013Precision Media provides strategic oversight through our Media Management & Optimization Platform to deploy the appropriate technology to meet advertiser’s specific needs across multiple digital media channels.Specialties: Our goal is to deliver a one-stop digital media solution to reach specific audiences across single or multiple channels that meet the content and distribution needs of clients for their campaigns.
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Director, Digital Media MarketDsa|Phototech Aug 2011 - Oct 2012DSA Digital Signage is an integrator and provider of digital signage systems solutions to deliver branding, advertising and messaging solutions to audiences for retail, food service and other industry vertical markets.
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Regional Publisher, Orange County And South Bay, Ca RegionsPatch.Com Nov 2010 - Jun 2011New York, Ny, UsPatch.com is a revolutionary new community-specific media and publishing platform aimed at reinventing local news, events, community and, directory information across America. -
Vice President - Digital Strategy & Online Advertising SalesApg | Beckett Media, Inc. Mar 2008 - Sep 2010Dallas, Texas, UsAPG | Beckett Media, Inc. APG is based in Orange County, California, is active in the automotive enthusiast sector and publisher of Drag Racer, Diesel World, Drive! and Street Trucks magazines; in the outdoor sports sector with Bow & Arrow Hunting and Gun World magazines; in the action sports sector with Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu magazines; and in the shelter sector with Victorian Homes and Romantic Homes magazines. For more information, please go to www.apg-media.comBeckett Media has been the voice of record in the collectibles industry since its pioneering beginning in 1984. The preeminent publisher of sports and specialty market collectible publications in the world, Beckett Media also operates Beckett.com – the leading online destination for sports collectibles enthusiasts and publisher of specialty magazines that serve Multi-player Massive Online Gaming audiences and publisher of emerging entertainment brands. -
Vice President, SalesXlntads Mar 2007 - Feb 2008Wynnewood, Pa, UsLeading sales and business development initiatives for XLNTads is Tom Hernandez, who brings more than twenty years of experience in media sales to consumer, technology and business advertisers for online ad networks, media publishers and conference organizers. -
Vice President, Strategic PartnershipsSpecificmedia, Inc. May 2004 - Feb 2007Recruited by the CEO, to contribute and foster the growth of SpecificMEDIA, formerly a single product online advertising network to becoming an industry leader serving brand and direct-response marketers. SpecificMEDIA is an innovative technology and online media company that provides advertisers, marketers, and agencies with a suite of leading edge targeting technologies that pinpoint desired audiences on the Internet across a network of branded, top tier sites. Through its ad serving platform, SpecificMEDIA offers the unique ability to target online audiences by Behavioral, Contextual, Geographic, and Demographic relevance while reaching 75 million U.S. users surfing the Internet’s most prominent websites such as: ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, The Weather Channel, USA Today, VIACOM and over 450 more great brands. For additional information on SpecificMEDIA Inc, please visit www.specificmedia.com.
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Associate Publisher, Education Technology Group101Communications 2002 - 2004Developed sales strategy and managed national sales team or Syllabus (Campus-Technology) print, online, e-newsletter products and conference programs. Clients included technology accounts serving higher education IT market. Introduced the concept of integrated pricing resulting in incremental revenue from clients such as CDW, HewlettPackard and Gateway. Instrumental in the development and 2003 launch for Syllabus radio, IT/CTO newsletter and the Executive IT conference program. Exceeded budgets established for print publication, e-media products and summit conference event.
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Advertising DirectorAutobytel, Inc 2001 - 2002Introduced integrated sponsorship programs for Autobytel, Autoweb, Carsmart, & Autosite.com from accounts such as VW, Jaguar, Volvo and Porsche to generate new revenue sources from key automotive accounts. Produced new sales presentation tools and delivered effective marketing solutions to close new accounts such as Michelin, Lojack and Subaru. Created media kit materials, site profiles and developed informative marketing tools by distributing syndicated research findings to clients and prospects.
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Vice President, Western Media SalesEngage Media | Cmgi | Flycast Communications 1999 - 2001Managed western US sales team to meet and exceed multi-million dollar annual revenue goal. Managed 16 person outside/inside sales force, conducted training sessions and delivered corporate presentations. Provided ongoing assistance to sales team regarding key accounts, prospects and campaign management. Annual revenues exceeded $8M and reflected accounts from automotive, consumer, financial and technology businesses.
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Major Accounts ManagerZiff-Davis Publishing 1995 - 1998UsMajor Accounts Manager, ZDNet, DSM- MacWEEK/MacUser based in Midwest office, promoted July 1997 to new position created within ZDNet, the online division at Ziff Davis. Directed the management and sales development for eight of the largest accounts at Ziff. Accounts included AMD, Compaq, CompUSA, Dell Computer, Intel/DSW, MicroX, Novell, & PCImporters/Unicent. Hired, August 1995 as District Sales Manager for MacWeek and MacUser, national publications with a combined circulation of more than 635,000 subscribers that served professionals and enthusiasts in the Macintosh Marketplace. MacWeek was published 48X a year and MacUser, 12X a year. Sold and managed our largest account, PowerComputing, a $6MM client.
Tom Hernandez Skills
Tom Hernandez Education Details
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Southern Illinois University, CarbondaleDesign
Frequently Asked Questions about Tom Hernandez
What company does Tom Hernandez work for?
Tom Hernandez works for Rsrf
What is Tom Hernandez's role at the current company?
Tom Hernandez's current role is Vice President.
What is Tom Hernandez's email address?
Tom Hernandez's email address is to****@****srf.com
What is Tom Hernandez's direct phone number?
Tom Hernandez's direct phone number is (800) 207*****
What schools did Tom Hernandez attend?
Tom Hernandez attended Southern Illinois University, Carbondale.
What are some of Tom Hernandez's interests?
Tom Hernandez has interest in Website Development, Online Marketing, Sales, Business Networking, Website Design, Skiing, Advertising, Internet Advertising, Interactive Marketing, Online Advertising.
What skills is Tom Hernandez known for?
Tom Hernandez has skills like Strategic Partnerships, Online Advertising, Digital Media, Digital Strategy, Online Marketing, Strategy, Advertising, Social Media Marketing, Start Ups, Marketing Strategy, Integrated Marketing, Marketing.
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