Tom Hershberger Email and Phone Number
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Customer-focused marketing and sales leader with proven success at building brands and driving customer engagement. Skilled at leading high-performance marketing, sales, and engineering teams that deliver profitable revenue growth.
University Of Wisconsin E-Business Consortium
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Marketing + Product Management Practice DirectorUniversity Of Wisconsin E-Business ConsortiumMadison, Wi, Us
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Marketing Practice DirectorUniversity Of Wisconsin E-Business Consortium Oct 2023 - PresentMadison, Wi, Us -
Adjunct FacultyUniversity Of Wisconsin-Madison 2010 - PresentMadison, Wi, UsAdjunct Faculty Instructor for UW-Madison Small Business Development Center. My teaching focus is on VOC analysis, marketing communication, and driving increased awareness and preference.
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Marketing And Business Growth DirectorAnglelock Aug 2022 - Oct 2023Grafton, Wi, Us• STRATEGIC MARKETING: Implemented successful inbound and outbound marketing programs that included new logos, websites, blog posts, videos, social media, and marketing automation. I also implemented CRM and introduced a formal lead generation and management system• DIGITAL COMMUNICATIONS: Leveraged blog posts and targeted video to increase leads by more than 10x. I started with VoC analysis and created buyer personas and a customer journey map for our primary targets. • BRAND DEVELOPMENT: Leveraged storytelling and omni-channel marketing to refine the brand and gain strong traction in the market. Messaging was driven by VoC analysis. Delivery vehicles included digital, print, and video.• VOICE OF CUSTOMER (VoC): VoC insights drove all initiatives, especially our value proposition and go-to-market strategy. I am passionate about spending time with customers and believe the insights gained are core to my success. -
Vice President Of Marketing And SalesBerntsen International, Inc. Aug 2020 - Aug 2022Madison, Wi, UsI led strategic planning and marketing communications for a new technology start-up within the Berntsen International parent company and achieved dominant brand awareness and preference in the industry.• STRATEGIC COMMUNICATION: Developed a scalable communications and PR strategy for a new business that included owned, earned, and paid media. Success led to rapidly increased awareness, preference, and sales.• MARKETING AUTOMATION: Combined Inbound and Outbound marketing through our HubSpot marketing automation platform. Increased leads more than tenfold through targeted digital content and automated prospecting.• E-COMMERCE: Introduced use of marketing analytics and real-time testing to improve promotional efficiency and maximize total profit from online sales. Streamlined e-commerce through new ERP system (Global Shop) -
Vice President Of Marketing And SalesComposite Road Technologies (Acquired 2020) Jan 2010 - Aug 2020CRT is a technology startup that was successfully acquired in 2020. I was one of the first employees, assembled high-performance functional teams, developed a new product category, and grew the business to become the dominant brand in the industry. • ORGANIC GROWTH: Achieved 20 consecutive quarters of revenue growth. Combined science and storytelling to become the top brand in our industry. Expanded to multiple countries through international channel partners.• VOICE OF CUSTOMER: Leveraged VoC to identify and implement several value engineering changes that improved product performance and delivered more than $5 million in annual cost savings.• PRODUCT INNOVATION: Our initial product failed in the market. VoC guided my product roadmaps, ultimately leading to successful commercialization of three high performing product lines and six patents. • INDUSTRY LEADERSHIP: Appointed Chairman of industry manufacturing council and voting member of American Concrete Institute/ASTM.
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Vice President Of MarketingDairy Management Inc. Sep 1998 - Jan 2010Rosemont, Il, UsSeptember 2006 - Promoted to Vice President of Marketing at Dairy Management, Inc.• Launched successful new products with partner companies, including Borden, Domino's, Pizza Hut, Subway, Kroger, and Wal-Mart• Expanded international B2B market share by more than 30% in target countries via innovative distribution programJune 2002 - Promoted to Director of Marketing and Sales (Wisconsin Milk Marketing Board• Doubled distribution in key markets and increased promotional activity by 95%• Rebranded Wisconsin Cheese to achieve 18-point brand perception increase -
Brand ManagerKraft Foods Group May 1994 - Sep 1998Chicago, Il, UsResponsible for a $120MM P&L, including advertising, market research, product development, life cycle management.• Exceeded volume goals by 12% and profit goals by 17% in Lunch Meat brand portfolio.• Achieved annual sales of $24MM by commercializing seven new products with multi-channel consumer advertising.• Produced $3MM reduction in production costs through collaborative initiative with three cross-functional teams.• Doubled sales of turkey bacon by leveraging industry trends and effective use of consumer journey maps.• Introduced innovative trade tactics that led to 57% volume increase for major product line. -
Brand Manager InternSc Johnson 1993 - 1994Racine, Wi, UsLed competitive assessment and voice-of-customer brand repositioning for B2B product lines. -
Product & Technology Development EngineerKimberly-Clark 1986 - 1992Irving, Tx, UsLed cross-functional business and R&D team responsible for developing and commercializing new product and technology innovations. • Utilized Lean Six Sigma/TQM process improvement techniques to reduce downtime, lower costs, and improve quality.• Awarded multiple trade secrets and a patent for new technology and product innovations.
Tom Hershberger Skills
Tom Hershberger Education Details
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University Of Wisconsin-MadisonBiotechnology -
University Of Wisconsin-MadisonMarketing; Product Management
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University Of Illinois Urbana-ChampaignChemical Engineering; Polymer Science
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Concordia University-WisconsinAdjunct Mba Professor
Frequently Asked Questions about Tom Hershberger
What company does Tom Hershberger work for?
Tom Hershberger works for University Of Wisconsin E-Business Consortium
What is Tom Hershberger's role at the current company?
Tom Hershberger's current role is Marketing + Product Management Practice Director.
What is Tom Hershberger's email address?
Tom Hershberger's email address is th****@****sen.com
What is Tom Hershberger's direct phone number?
Tom Hershberger's direct phone number is +160823*****
What schools did Tom Hershberger attend?
Tom Hershberger attended University Of Wisconsin-Madison, University Of Wisconsin-Madison, University Of Illinois Urbana-Champaign, Concordia University-Wisconsin.
What skills is Tom Hershberger known for?
Tom Hershberger has skills like Strategy, Product Development, Marketing Strategy, Cross Functional Team Leadership, Market Research, Business Development, Strategic Planning, Customer Insight, Marketing, Entrepreneurship, Social Media Marketing, Management.
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