Tom Hertenstein Email & Phone Number

– Lead a team of marketing specialists driving technology innovation across Northern California and New Mexico.– Serve as the primary point person for connecting nationwide user feedback with developers.– Manage UI/UX improvements across 10+ national platforms, including CRM, email marketing, web, mobile, and social, to enhance user engagement and performance.– Develop and implement best practices for marketing operations, streamlining processes to improve platform efficiency and scalability across regions.– Promote more than $5 billion in annual sales by optimizing campaigns across 10 brokerage offices.– Track, analyze, and expand agent engagement with digital marketing tools.– Negotiate contracts and manage relationships with national marketing technology partners.– Recruit top-performing agents and build custom business-getting proposals.

- Collaborate with engineering, sales associates, finance and other stakeholders on product development.- Create marketing and digital strategies, growing sales 75% year over year.- Design and present sales proposals, winning competitive deals of $40 million+.- Present marketing strategies to 100+ sales associates weekly.- Build and implement print, digital and social marketing plans for hundreds of properties per year.- Designed a project management system to track deliverables for 150+ agents.- Act as product expert and lead national classes on in-house and third party marketing systems.

- Lead marketing execution and digital strategy for 3 Northern CA offices with over $4B in sales.- Develop and enhance internal marketing platforms for web, email and print.- Create fully customized business-getting presentations for agents seeking luxury properties.- Build and implement complete marketing plans for hundreds of listings per year.- Partner with Sotheby's auction house to leverage opportunities for national and global exposure.- Continuously educate and support agents in maximizing their use of marketing resources.- Manage all marketing budgets and negotiate with dozens of vendors.

London, England, Gb

- Directed a successful in-house ad agency providing strategy, media buying, production and analytics.- Created a new system of proposals leading directly to $100M+ in new consignments. - Managed a $6M+ budget promoting 150 auctions per year in 35 specialty categories.- Built and launched a relational database for comprehensive project management. - Reduced costs by negotiating new contracts; led media buying with 600+ vendors.- Designed and produced all digital and print media, web content, direct mail and collateral.

- Developed global brand strategy and designed and launched new product lines.- Organized and managed international trade shows, events and sponsorships.- Created ad campaigns, purchased all media and negotiated rates.- Led creative team and wrote copy for catalogs, advertising, email, and web.

Berkeley, Ca, Us

- Led luxury bicycle trips in France, Yellowstone National Park, California wine country for high net worth clients.- Managed all budgets, logistics and client services in two languages.

B.A., Economics, Art History

Master’S Degree, Art History / Visual Studies

Art History, Economics

High School