Tom Hinds Email & Phone Number

Davis, Ca, Us

Davis, California

I lead the communications team for the #1 ranked veterinary school in the nation. The school is an academic medical center with a hospital, school, clinics, institutes and other operations.

Sacramento, California, United States

Taught MKTG130: Digital Marketing in the College of Business Administration while the usual professor was on sabbatical. I built the class from the ground up with the philosophy of teaching students to think like a chief marketing officer (CMO), but graduate with the skills needed for an entry-level digital marketing position. They learned about digital strategy, advertising, SEO, social management, copywriting, analytics, CRMs, PR and other essential topics, and then learned to apply them through case studies and assignments that used common digital marketing tools. Learning was tied to the textbook eMarketing: The Essential Guide to Marketing in a Digital World and was augmented by the appearances of some all-star guest lecturers. The course received a student feedback rating of 4.87 out of 5 and a faculty evaluation rating of Exceeds Expectations.

Davis, Ca

Provided branding and marketing leadership for one of the nation’s most prestigious public universities. Used collaborative, listening and analytic skills to set university marketing priorities and strategy. Applied a research-based approach to branding and integrated marketing. Led talented staff in executing strategy. Co-led the department in 2015 on an interim basis during a leadership transition.

Led communications efforts for university fundraising during quiet phase of $1 billion comprehensive campaign. Created development communications plan for university. Produced articles, news releases, advertisements, brochures and Web copy. Served as media representative for development program. Advised communicators and development officers in creation of fundraising materials such as case statements, brochures, direct mail pieces and e-mail solicitations. Held position concurrent with interim director of marketing position for two years.

Led admissions marketing program that helped yield UCs largest and most diverse freshman class ever. Transformed admissions marketing from publications production to a Strategic Enrollment Management model. Introduced a research-based approach to admissions marketing. Developed university’s first integrated brand marketing campaign. Created university’s first secure admissions portal for applicants; convened stakeholder participation for inclusion of all admissions touchpoints.

—Directed editorial aspects of 54-year-old publishing company: managed staff; supervised budgets; read and edited all text; wrote articles and general copy; directed art and data departments; coordinated all aspects of publication production.—Managed PR: wrote press releases and other corporate communications; developed marketing and positioning strategies; appeared on ABC's national program World News Now.—Redesigned and repositioned multiple national publications and Web site; teamed with publisher to reorganize operational structure and accomplish a one-year net $1 million swing in revenue.—Employment ended when Schwann was sold to a Florida corporation.

—Managed editorial aspects of Travel and Outdoors channel, including Everest expedition project.—Acted as Everest project press liaison, including interviews on network news television and radio.—Was having an amazing experience with a mission-oriented company, but Verde ended abruptly with the first dotcom bubble collapse.

—Managed staff of in-house and freelance editors.—Wrote and edited editorial content.—Project manager of one of the most extensive destination-content databases on the Web.

Proofread and copy-edited travel guides, health and religious history books for Ulysses Press in Berkeley, CA. Identified and resolved style issues not covered by The Chicago Manual of Style.

Master'S Degree, Leadership In Higher Education, 4.0 Gpa

Activities and Societies: Golden Key International Honour Society, Phi Kappa Phi Honor SocietyCompleted a master's program that combined.

B.A., Communications

Activities and Societies: Program Director/Programmer, KAOS 97.3FM. Duties included: —Determined all programming for radio station.

Certificate, Executive Leadership