Led the Eastpak Brand re-launch into the US market including assortment/inventory planning, demand forecasting and sales force leadershipDirectly managing Brand partnerships with REI, Dick's Sporting Goods, Academy Sports & Outdoor and KohlsManaging the independant sales force responsible for Nordstrom, Zumiez, PacSun, Urban Outfitters and the LIfestyle Specialty ChannelIncreased revenue double digits during the pandemic, reflecting 25% of the North American Brand revenue. Drives alignment with cross functional leadership team to determine future revenue opportunities. Maintains multiple relations amongst stakeholders within VF including operations, finance, marketing and product creation.

Directly managed the REI partnership and led the launch of Eagle Creek with Public Lands

Responsible for growing REI, Backcountry.com, Amazon 1P, Sports Authority and Dick's Sporting Goods Apparel revenue. P&L responsibility for the Hunt Specialty business including the Cabelas CollabLed the development and GTM execution of the IceBreaker apparel partnership with Cabela's resulting in an incremental $1.2M revenue the first season. Managed internal Sales Ops team and external independent rep force. Oversaw regional trade show execution for the Hunt Specialty channelCollaborated with the product creation team to ensure key account needs are met to drive sell-in and sell-through performance.

Directly managed the global GTM process for Accessories, Equipment, Performance Apparel and Licensed goods. Built seasonal line plans of 100+ styles including Brand enhancing, business building and volume driving initiatives. Led the integration of OutDry technology into the Columbia Performance Handwear category.Developed and implemented regional specific growth strategies.Managed and mentored a diverse GTM team, enabling them to realize progressive roles & responsibilities.

Responsible for the Outdoor Department P&L that exceeded $65M department in revenue. Directly managed the Outdoor team including planning, allocations and marketing. Successfully mentored several direct reports into increasing roles of responsiblities in other departments. Increased Daypack revenue 42% by leveraging Brand relationships and a year round merchandising strategy.