Tom Hockett Email & Phone Number

St Louis, Missouri, United States

• serve as product owner, business analyst and tester during yearlong project to migrate intranet website to the cloud and a newer version of content management system• serve as relationship manager for business partners in the information technology and audit departments• lead employee engagement and research initiatives• take creative work and communication assignments from concept to completion• create concepts and write ad copy for employee engagement initiatives• report, write, edit and produce feature stories and announcements for intranet website

St Louis, Missouri, United States

• served as content lead and user advocate during project to overhaul intranet website• helped lead, execute and report on website user research initiatives, including focus groups, employee surveys, card sorts, usability tests and tree tests• reported, wrote, edited and produced feature stories and announcements for intranet website• built and launched webpages using content management system and other software• managed employee communications project to support annual fundraising campaign for the nonprofit United Way of Greater St. Louis• prepared and published daily news and information updates on intranet website• developed and helped produce employee engagement videos• created concepts and wrote promotional ads for internal audiences• measured and reported on the performance content published on intranet website

St Louis, Missouri, United States

• reported, wrote, edited and produced feature stories and announcements for intranet website• built and launched webpages using content management system and other software• developed and led employee communications projects• take creative work and communication assignments from concept to completion• created concepts and wrote ad copy for employee engagement initiatives• supported employee communication events and special projects• edited newsletters for external audiences

College Park, Maryland, United States

• researched, wrote, edited and produced webpages for a persona-based military microsite that delivered qualified leads from three target audiences—active-duty troops and military veterans and spouses• helped create a commencement microsite, including editing preliminary text, writing final copy, organizing content, preparing assets for publication and producing and launching the website• wrote copy, refreshed existing text and enhanced organization of university's online classroom• wrote, edited and published email messages and webpages for university events

St. Louis County, Missouri, United States

• helped lead a marketing project that targeted students, boosted the average daily downloads of the university's smartphone application by 75% and increased year-over-year unique visits to the university’s online newsroom by 27%• led the project to overhaul the university's biannual award-winning magazine with 80,000 readers• managed the university's implementations of Facebook, Twitter and YouTube• managed the launch of the university's online newsroom• led a two-year project to relaunch the university's printing center and help restore the unit from net loss to profitability• took creative work and communication assignments from concept to completion• developed and managed a 10-month student-engagement contest on Facebook and Twitter• led the five-member creative team and later the three-member news media relations team

St. Louis County, Missouri, United States

• edited UMSL Magazine from 2006 to 2013, including writing and assigning stories, managing in-house and freelance writers, photographers and graphic designers, working with print and distribution vendors and overseeing an annual budget of $150,000• developed, built, wrote and distributed The Messenger, the university's first weekly HTML email newsletter for internal and external audiences• garnered more than 1,000 news media placements a year for the university between 2002 and 2006• built and maintained relationships with print and broadcast journalists• took creative work and content assignments from concept to completion• reported, wrote and edited copy for print and online publications• created and maintained departmental websites

St. Louis County, Missouri, United States

• garnered more than 1,000 news media placements a year for the university• led publicity efforts for the Department of Economics, Department of Political Science, Center for Entrepreneurship and Economic Education, College of Nursing, Gallery 210 and Public Policy Research Center• built and maintained effective relationships with print and broadcast journalists• reported, wrote and edited copy for print and electronic publications• created and maintained webpages for academic departments• used HTML, CSS and software applications to prep and publish online content• shot and edited photographs for publications and publicity

Belleville, Illinois, United States

• produced and edited The Allsup Express, a printed monthly newsletter for employees• reported, wrote and edited stories for The Allsup Alternative, a quarterly company magazine• wrote and edited marketing copy for printed publications and corporate website• reported, wrote and distributed news releases• shot photographs, processed film and edited images for internal and external publications

Springfield, Illinois, United States

• repaired and maintained weapons systems on F-16 fighter aircraft• deployed on training assignments to U.S. Air Force bases in Florida and Arizona• completed technical and leadership training• honorably discharged at the rank of senior airman

Greater St. Louis Area

Edwardsville, Illinois, United States

• shot photographs, processed film and made photographic prints• reported and wrote feature stories for internal and external publications• provided customer service to internal clients• archived contact sheets and negatives and built electronic photo database