Tom Hopkins

Tom Hopkins Email and Phone Number

Chief Product Officer and MD @ Make. Believe.
London, GB
Tom Hopkins's Location
London, England, United Kingdom, United Kingdom
Tom Hopkins's Contact Details

Tom Hopkins personal email

n/a
About Tom Hopkins

I am a C-suite product and business leader with extensive experience driving transformation and delivering commercial outcomes in FTSE 100 organisations. I have worked across product, tech, innovation and consulting in financial services, media, technology, retail and pharma. I am pragmatic and collaborative; highly skilled in leading large, multi-function teams. I am passionate about delivering solutions to complex business challenges.Most critical is the ability to marshal the best user experience design and agile product and development practices. In hyper competitive markets, we must first bring excellent customer experiences and outcomes, and second make sure we develop and test solutions rapidly. In the world of financial services, we are experiencing unprecedented intervention by the regulator, almost always with the intention of driving better customer outcomes. How well we navigate some (often complex) regulatory requirements and deliver the outcomes the regulator wants to see is part and parcel our jobs every day.

Tom Hopkins's Current Company Details
Make. Believe.

Make. Believe.

View
Chief Product Officer and MD
London, GB
Website:
mkblv.co.uk
Employees:
2
Tom Hopkins Work Experience Details
  • Make. Believe.
    Chief Product Officer And Md
    Make. Believe.
    London, Gb
  • Make. Believe.
    Chief Product Officer / Md
    Make. Believe. Jul 2023 - Present
    Make. Believe. is about testing ideas in the real world and rapidly iterating to deliver value to customers. Please contact me if you'd like to discuss how we can turbo charge your innovation efforts, whether you're starting something in your back bedroom or as part of a larger company.
  • Experian Consumer Services
    Chief Product Officer / Md, Subscriptions
    Experian Consumer Services Apr 2014 - Jul 2023
    Costa Mesa, Ca, Us
    Led the product strategy, implementation, operation, risk and regulatory management of Experian’s UK £100m subscription product portfolio.• Reversed dramatic decline in subscriptions business through devising a turnaround strategy, which included technology transformation, improved value proposition, new business model, optimised journeys and revised GTM approach.- Relaunched product suite on cloud platform and migrated over 500,000 customers, allowing for the rapid deployment of new consumer value and reduction in operating costs.- Launched first free product, which grew to over 10m customers, transforming the ECS business model.- Led Matrix team of 80-100 FTE across product, tech and design.- Developed the broader ECS diversification strategy, including complex moves into savings and investments, credit origination, homebuying and debt settlement to safeguard business’ future.• Acted as overall ECS Lead on key regulatory matters: GDPR programme, data governance and response to Consumer duty and FCA market study, ensuring compliance, mitigating risk and building strong positive interactions with regulators (FCA, ICO).• Set up Innovation Team (20 FTE) and devised governance for in-house lean idea evaluation, allowing rapid low-cost concept evaluation.
  • Fluxx Ltd.
    Principal Product Consultant
    Fluxx Ltd. Jan 2013 - Mar 2014
    London, England, Gb
    Highest level consultant in Fluxx, a product and service innovation business.• Delivered major data products for Barclays Retail banking, including new propositions around consumer insight, a reverse auction business and services to enable switching and saving.• Delivered innovation strategy for Barclays data business, which encompassed both b2c and b2b.• Wrote the Fluxx book Unthinkable (available on Amazon), a practical guide on achieving innovation in large companies.
  • Possible
    Product / Strategy Director (Uk)
    Possible May 2011 - Dec 2012
    Seattle, Washington, Us
    New role to set up a product and strategy function within Fortune Cookie, a top 50 UK digital agency.• Won and led POSSIBLE’s biggest project: Canon Project 1709, a market-leading cloud-native, online photo storage platform.• Delivered on Microsoft Azure, having conducted a pitch against AWS.• Delivered in 6 months in order to be announced at the industry Photokina event.• Included native apps for Mac and PC to collect and upload photos.• Integrated Azure identity services to enable federated and social sign in.• Created Strategy and Product function from scratch.• Won and led key client engagements with RHS, NFU, Aegon and NetJets.
  • Emc Consulting / Conchango
    Managing Consultant
    Emc Consulting / Conchango Mar 2007 - May 2011
    Round Rock, Texas, Us
    Conchango was Europe’s number 1 design agency (Forrester 2006, 2007), and operated across the retail, financial services, and media and entertainment sectors. My role was to develop, sell and implement complex strategies for major blue-chip clients. Conchango was acquired by EMC in 2008 and I was closely involved in integration of sales process and ongoing alignment of business practice.• Grew and managed team of 60 Product Mangers, Business Analysts and Designers• Won and led Merck global strategy (largest project undertaken by EMC consulting).• Further led key projects for Johnston Press, Microsoft, News International, Batelco, Tesco and Visa• Won major new accounts including Virgin Media, Microsoft, Barclays Bank and T-Mobile• Set up New York office, hired team, brought on clients
  • Vccp Digital (Formerly Rare Digital)
    Md
    Vccp Digital (Formerly Rare Digital) May 1999 - Mar 2007
    London, Gb
    • I built up the digital agency from nothing to a staff of 25 and clients including Coca-Cola, Microsoft and Scottish Widows• Responsible for all aspects of technology, development, account management, design, user-experience and P&L management.
  • Brass Tacks
    New Media Manager
    Brass Tacks Apr 1999 - May 1999
    Au
    Set up the digital media division that would become VCCP digital when Brass Tacks was acquired by Chime Communications plc (other names over the years have been AMD Online and Rare Digital). This was done directly with Brass Tacks Chairman, Kim Conchie.We were very lucky to win a major client (Somerfield) in the first 3 months which built the business rapidly.
  • Brass Tacks
    Editor
    Brass Tacks Oct 1996 - May 1999
    Au
    Started out as a staff writer, which consisted mostly of opening letters from readers. Worked my way up to being Editor of a number of titles including The Somerfield Magazine (at the time, the UKs 4th most widely read women's monthly), the RAC magazine and four business magazines for Royal Mail which won APA business magazines of the year 1999. I was runner up for PPA's young journalist of the year in 1997. We also won Integrated Marketing Solution of the year award 2000 for the Somerfield Magazine and website.

Tom Hopkins Skills

Digital Strategy Strategy Digital Marketing Digital Media E Commerce Online Marketing Management New Business Development Online Advertising Strategic Planning User Experience Creative Direction Information Architecture Business Development Leadership Brand Development Mobile Applications Content Strategy Analytics Cms Financial Services Integrated Marketing Email Marketing Web Analytics Interaction Design Mobile Marketing Content Management New Media Creative Strategy Web Project Management Seo Mobile Devices User Interface Design Multi Channel Marketing Sem Content Management Systems Business Management Client Service

Tom Hopkins Education Details

  • University Of Bristol
    University Of Bristol
    Mathematics And Philosophy

Frequently Asked Questions about Tom Hopkins

What company does Tom Hopkins work for?

Tom Hopkins works for Make. Believe.

What is Tom Hopkins's role at the current company?

Tom Hopkins's current role is Chief Product Officer and MD.

What is Tom Hopkins's email address?

Tom Hopkins's email address is to****@****ian.com

What schools did Tom Hopkins attend?

Tom Hopkins attended University Of Bristol.

What skills is Tom Hopkins known for?

Tom Hopkins has skills like Digital Strategy, Strategy, Digital Marketing, Digital Media, E Commerce, Online Marketing, Management, New Business Development, Online Advertising, Strategic Planning, User Experience, Creative Direction.

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