Tom Horgen Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Key company leader responsible for designing and executing digital content strategy that supports company growth goals for the Upper Midwest's largest media company. Manage a department of 10 digital strategists that include social media managers, analytics experts, newsletter editors, discovery producers and podcasters. Serve as a primary thought leader to the company's executive team on using content to drive audience growth and retention.• Product management: Lead a company-wide, cross-functional team that reimagined the brand’s newsletter portfolio as a central product for digital subscription growth. In first month, newly launched flagship newsletter generated the company’s second-highest daily unique clicks.• Growth: Partnered with Product department to execute a content conversion initiative that generated thousands of new subscriptions over the previous year.• Analytics: Implemented custom Google Analytics reporting dashboards as the key tool for 230 journalists to craft data-informed content decision making for the website and social.• Reach: Department's social media team drives hundreds of thousands of monthly referrals and millions more impression across main account channels.

Minneapolis, Minnesota, United States

In this role, I co-created the plan to reimagine the structure of the newsroom's Audience department from being solely focused on website content to fully integrating a multi-platform approach to content strategy. (*The timeline in this section also includes two previous digital leadership roles.)• Transformation: Introduced new content strategy to underperforming departments, increased traffic to restaurant content by 151% in first six months.• Innovation: Co-created award-winning Facebook food video series, generating almost 1 million views in first year.

Greater Minneapolis-St. Paul Area

• Management: Led teams of reporters and freelancers writing about food, music, art, theater and fashion. Managed daily/weekly/monthly content calendars and long-term planning.

Greater Minneapolis-St. Paul Area

• Storytelling: Established the newspaper’s first weekly column dedicated to nightlife, bar and beverage culture.

Minneapolis, Minnesota, United States

• Live bi-weekly video podcast at the popular downtown Minneapolis restaurant.

Greater Minneapolis-St. Paul Area

• Produced and starred in weekly TV segment covering Twin Cities restaurants, bars and music.(In association with the Star Tribune.)

Greater Minneapolis-St. Paul Area

• Edited and wrote entertainment stories at the University of Minnesota’s award-winning student-run newspaper.