Hi there! I'm Thomas Hornberger, a passionate and accomplished social media and content creation professional with a knack for storytelling and creative campaigns. I thrive on bringing ideas to life and making them resonate with audiences around the globe.Currently, I work at CBS News, where I manage social media content for CBS Mornings, CBS Saturday Morning, and CBS Sunday Morning. One of my proudest achievements is helping CBS outperform NBC in viewership for the first time since 2003. I enjoy creating and editing engaging TikTok videos, with several posts reaching over a million views each. This has been a fantastic way to connect with younger audiences and boost our brand’s visibility.In addition to my role at CBS, I also contribute as a Graphic Designer and Social Media Content Creator for Gotham Volleyball. I design eye-catching visuals and develop social media content that has significantly enhanced our online presence and engagement. My work has led to noticeable increases in follower acquisition and community interaction. As a Freelance Photographer, I specialize in capturing professional photos both in the studio and on location. I collaborate closely with clients to produce high-quality images, using Adobe Suite to perfect each shot. I love the entire creative process, from brainstorming innovative ideas to meticulously reviewing and selecting the best results. My goal is always to exceed my clients' expectations and deliver visually stunning content that tells a story.I'm deeply passionate about pushing the boundaries in social media and video production. Whether it’s creating viral content, enhancing brand visibility, or telling compelling stories, I’m dedicated to making a meaningful impact. My skill set includes SEO, content optimization, project management, influencer marketing, and trend analysis. These abilities help me drive significant increases in engagement, viewership, and brand resonance.Let’s connect and create something amazing together! I'm always excited to collaborate on new projects and explore innovative ways to captivate and engage audiences.#SocialMedia #ContentCreation #Photography #CreativeDirection #VideoProduction #Storytelling #DigitalMarketing #SEO #InfluencerMarketing #BrandEngagement #TikTok #GraphicDesign #VisualStorytelling #ProjectManagement #AudienceGrowth #BrandVisibility #CreativeCampaigns #DigitalContent #ContentStrategy #MarketingInnovation #AI #ArtificialIntelligence
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Sr. Social Media ProducerCbs MorningsNew York, Ny, Us
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Social Media ProducerCbs Mornings Nov 2021New York, New York, United StatesAt CBS News, I spearhead the creation and management of social media content for flagship programs such as CBS Mornings, CBS Saturday Morning, and CBS Sunday Morning. My efforts in designing and executing strategic social media campaigns have enabled CBS to surpass NBC in viewership for the first time since 2003. I excel in creating and editing engaging TikTok videos, with multiple posts garnering over a million views each. By tailoring content strategies for platforms including Twitter, TikTok, Facebook, Instagram, and Reels, I have significantly boosted engagement and follower growth. My role involves conducting in-depth trend analysis to optimize content relevance and producing high-quality content that resonates with our audience.
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Volunteer Graphic DesignerGotham Volleyball Sep 2022New York, New York, United StatesAs a Graphic Designer and Social Media Content Creator for Gotham Volleyball, I conceptualize and design visual elements that effectively convey our messaging and enhance our visual identity. Utilizing tools such as Adobe Illustrator and Photoshop, I produce high-quality images that significantly boost engagement across social media platforms. My work has contributed to a noticeable increase in follower acquisition and engagement, strengthening Gotham Volleyball’s online presence. -
Social Media ProducerCbs Sunday Morning Jan 2021
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Freelance PhotographerTom Hornberger Photography Jan 2018New Jersey, United StatesAs a Freelance Photographer, I specialized in capturing professional photographs both in studio settings and on location. I worked closely with clients and colleagues to produce high-quality photographic images, ensuring that each project met and exceeded client expectations. Utilizing a variety of techniques to enhance photographs, I employed photo manipulation software such as Adobe Suite to achieve the desired results. My creative process involved recommending innovative ideas that aligned with client goals and objectives, using my artistic knowledge to compose and enhance photographs.I meticulously reviewed sets of photographs to select the best results, ensuring each image was impactful and memorable. Proficient in operating various photographic equipment, including single lens reflex cameras and both film and digital cameras, I consistently delivered exceptional visual content. My responsibilities also included location scouting and curating props to enhance the visual storytelling of each shoot. I captured special events, parties, and portraits with a keen eye for detail and composition, preserving each moment artistically and authentically. Through my dedication to excellence, I ensured that every client's vision was realized to the fullest.
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Associate Video ProducerCbs News Jan 2018 - Dec 2021New York City, NyIn my role as an Associate Video Producer at CBS News, I conducted quality assurance reviews and enhanced videos through creative editing and motion graphics, ensuring high production standards and brand consistency. I was responsible for conceptualizing and filming diverse content, including interviews and sponsored videos, which led to increased engagement with sponsored content. Additionally, I managed the compression, digitization, and duplication of audio and digital files, ensuring seamless integration across various media platforms. -
Associate Video ProducerCbs News Dec 2017 - Nov 2021Greater New York City AreaCompleted all post-production tasks, including quality assurance reviews, editing videos and adding graphicsEdited stories and segments to fit within required timeframesCreatively developed and filmed various video content, including interviews and sponsored contentChecked completed work for quality and accuracyCompressed, digitized and duplicated audio and digital filesPrepared sets with lighting and other equipment to meet production specifications
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Freelance Video EditorShe Media Jun 2017 - Nov 2017New York, New YorkDuring my tenure at SheKnows Media, I edited videos by incorporating graphics, titles, audio, and special effects to produce visually compelling content that enhanced viewer engagement. I selected the best clips from raw footage to craft compelling narratives, significantly improving the overall storytelling quality and viewer retention. Collaborating with creative teams, I aligned artistic vision with editing requirements to ensure high-quality final products that met client expectations. -
InternElvis Duran And The Morning Show Sep 2016 - Jun 2017New York, New YorkAs a Video Intern at Elvis Duran and the Morning Show, I shot and edited live performances of A-list stars, including Miley Cyrus and Alicia Keys, to enhance engagement on social media platforms. I also interviewed musical guests and filmed segments for YouTube, Facebook, and Twitter, contributing to increased online video views.
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FilmmakerMontclair State University Sep 2013 - 2017
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Assistant CameraRockfish Productions May 2013 - 2017Worked on Standardized and currently working on Redlines to Treasure Hunts
Tom Hornberger Education Details
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Muhlenberg High SchoolHigh School Diploma
Frequently Asked Questions about Tom Hornberger
What company does Tom Hornberger work for?
Tom Hornberger works for Cbs Mornings
What is Tom Hornberger's role at the current company?
Tom Hornberger's current role is Sr. Social Media Producer.
What schools did Tom Hornberger attend?
Tom Hornberger attended Montclair State University, Muhlenberg High School.
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