Tom Horsey

Tom Horsey Email and Phone Number

Business Angel and very early stage VC investor (MVP+). Co-founder at StartupLabs Spain/Malta & Eoniq.fund @ Eoniq.fund
Tom Horsey's Location
Xagħra, Malta, Malta
About Tom Horsey

I have been an entrepeneur in online and offline advertising since 1996 and mobile marketing as of 2001, joining the startup scene as an angel investor as of 2013 and with a specific focus on smart mobility as of 2015. I currently spend most of my time as an early-stage angel investor through Eoniq.fund, focused on founding teams based in Spain from any sector, but with a preference for the following areas: Smart Mobility, Logistics, Rest-tech, Edtech, Ecommerce, Adtech and Martech, with investments such as: * Agilia, a software factory* Algayield, a microalgae farm and research centre* Velca, the leading Spanish brand of electric motorbikes* Mox, a last-minute/last-mile logistics company in Spain* Eva Global, the world leader in Technical Support for EV charging stations* Open Webinars, a MOOC platform for IT professionals* Hogar Salud, a marketplace for the provision of homecare by trained health professionals * Vyootrip, a reservation service for business travel, focused on SMEs* Foodyt, a SaaS for the digitalisation and translation of menus for the HORECA industry* Ciclogreen, a sustainable mobility incentivisation platform* Transeop, a marketplace for pallet logistics within Europe* Open Salud, a digital health service provider* Ordactic, a food delivery marketplace integration technology for restaurants* Delitbee, a price comparison app between food delivery marketplaces and the restaurant directly* Raw Data, big data analysis tools for the agricultural sector* Lubets, sensual lubricants for women sold in non-erotic outlets* Motoreto, a used vehicle marketplace and insights provider* The Mobile Life, a Swedish mobile app developer (Exited April 2017)* QAShops, an online marketplace integration solution (Exited February 2018)* Checkealos, a low-cost usability (UX) solutions provider. (Exited September 2018)* The Global Password, a technologically empowered translation and interpretation service provider. (Exited January 2020)Keywords/phrases:Online AdvertisingDigital Marketing Influencer MarketingDigital Marketing ConsultancySoftware Development OutsourcingSoftware FactoryLast Mile Express DeliveryAngel InvestingConnected MobilitySmart MobilitySmart LogisticsFood DeliveryBusiness AngelSuper AngelStartup AcceleratorStartup MentorStartup Investor

Tom Horsey's Current Company Details
Eoniq.fund

Eoniq.Fund

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Business Angel and very early stage VC investor (MVP+). Co-founder at StartupLabs Spain/Malta & Eoniq.fund
Tom Horsey Work Experience Details
  • Eoniq.Fund
    Managing Partner
    Eoniq.Fund Apr 2022 - Present
    Sevilla, Es
    Early stage (either first investment round, or the first professional investment round) investment fund investing in all of Spain and sector agnostic, but with a preference for startups from outside of the "usual suspects" of Madrid and Barcelona and/or within the following industry verticals:Smart Mobility / LogisticsRest-techDigital lifestyle (ed tech/e-commerce/subscription services etc.)Adtech/Martechhttps://www.eoniq.fund/
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  • Startuplabs Malta
    Director & Co-Founder
    Startuplabs Malta Mar 2020 - Present
    Xaghra, Mt
    Startuplabs Malta is an accelerator programme in Malta focused on supporting startups in the growth stages. We do not work with gambling startups however.
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  • Startuplabs Spain
    Co-Founder
    Startuplabs Spain Sep 2018 - Present
    Sevilla, Andalucía, Es
    StartupLabs Spain is an accelerator with physical locations within dynamic office ecosystems in Seville and Malaga, focused on startups with a MVP, but looking to gain sales and marketing traction in the verticals of logistics, digital content, digital marketing and food delivery.We offer 6 months of mentoring in fields such as Sales, Marketing, Internationalisation, Business Strategy, UX, Software Development, Coaching, AI and Machine Learning. The programmes are 6 months long and can be undertaken remotely if necessary, although the startups get more out of it if they are located in the physical locations that we offer.
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  • Bigban - Inversores Privados
    Board Member
    Bigban - Inversores Privados Sep 2021 - Present
    Valencia, Es
    National, private and independent association of private investors and Business Angels that the same with startups as well as training new investors in the the best practices of angel investing.Member of AEBAN - National Association of Business Angels.Member of EBAN - European Business Angels Network.
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  • Angels Capital
    Member Of The Investment Selection Committee
    Angels Capital May 2020 - Present
    Valencia, Valencia, Es
    As a member of the forum's selection committee, we meet on the second Thursday of each month to evaluate and vote on the 5-6 startups to be presented at each month's Angels Investment Forum. The criteria we take into account when evaluating the investment opportunities are:N1 and TeamMarket size and competitivenessSustainable growthTractionPossibility of a future exit
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  • Connected Mobility Hub
    Investor Relations & Co-Founder
    Connected Mobility Hub Nov 2014 - Present
    Madrid, Comunidad De Madrid, Es
    A non-profit association focused on accelerating startups working on smart mobility solutions in Southern Europe, by promoting the sharing of information, talent, ideas and market insights. In addition to this the Hub helps organise events related to smart mobility in general (mentoring, hackathons, investor events, thought leadership talks..) and coordinates private and public organisations towards the common goal of sustainable mobility.
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  • Bind 4.0 - Acceleration Program
    Mentor
    Bind 4.0 - Acceleration Program Jan 2020 - Present
    Bind 4.0 is an accelerator focused on creating open innovation pilots between technological startups and industrial partner companies. The partner companies are all market-leading innovators in manufacturing, energy, health and food technology and become customers of the startups, offering paid contracts worth up to €150,000. As a startup mentor, I advise primarily on the company vision, strategic planning and product commercialisation.
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  • Executive Agency For Small And Medium-Sized Enterprises (Easme)
    H2020 Sme Instrument Evaluator
    Executive Agency For Small And Medium-Sized Enterprises (Easme) Feb 2019 - Present
    Brussels, Be
    Independent expert evaluator for H2020 SME Instrument projects.
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  • European Commission / Eureka Association
    Eureka Eurostars Expert Evaluator
    European Commission / Eureka Association Oct 2019 - Present
    Brussels, Be
    The Eurostars Programme is a joint programme between EUREKA and the European Commission and the first European funding and support programme to be specifically dedicated to research-performing SMEs. Eurostars aims to stimulate these SMEs to lead international collaborative research and innovation projects by easing access to support and funding. It is fine-tuned to focus on the needs of SMEs, and specifically targets the development of new products, processes and services and the access to transnational and international markets.
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  • Cyprus Research Promotion Foundation
    Expert Evaluator, Restart 2016-2020 Programmes
    Cyprus Research Promotion Foundation Nov 2019 - Present
    The RESTART 2016-2020 Programmes comprise a multi-annual development framework of Programmes for the support of Research, Technological Development and Innovation in Cyprus, which is co-funded by national and European resources and is implemented in conjunction with other national initiatives and Programmes. The vision of the RESTART 2016-2020 Programmes is to promote the field of Research, Technological Development and Innovation (RTDI) as a principal factor for Cyprus’ economic development, thus contributing in addressing major economic and social challenges and setting the conditions for sustainable growth, in accordance with the “Europe 2020” strategy for smart, sustainable and inclusive growth.
  • Agilia Center
    Co-Founder & Director
    Agilia Center Jul 2015 - Present
    Sevilla, Es
    Agilia is a software lab focused on api integration and development, algorithmic automation and machine learning optimisation, and blockchain based intelligent contracts, with particular experience in the ad tech and mar tech industries. We work for customers globally out of our offices in Seville, Huelva, and Jaen.
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  • Crazy4Media Group
    Co-Founder
    Crazy4Media Group Mar 2011 - Present
    Sevilla, Es
    The Crazy4Media Grouphttp://www.crazy4media.comDigital Marketing http://www.crazy4mediamarketing.comMobile Entertainment http://www.mammamobile.comAngel Investing http://www.mip30.comSoftware Development http://www.agiliacenter.comMachine Learning http://avocadolabs.esInfluencer Marketing http://www.fheel.comChatbot Marketing http://www.levelbots.comDigital Advertising http//www.torneoperformance.com
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  • Openwebinars
    Socio Asesor - Shareholder & Advisor
    Openwebinars Jul 2016 - Present
    Sevilla, Sevilla, Es
    Open Webinars is a MOOC platform for IT courses and professionals. We provide online courses and subscriptions in Spanish to individuals looking to improve their IT skills set, as well as to companies via our specific B2B platform offering, thereby allowing our B2B customers to train and, just as importantly, retain, IT staff. Current courses include Kafka, Docker, Django, Meteor JS and Angular as well as Scrum methodology, Github, HTML5, Java, and many others.
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  • Mammamobile
    Founder & Ceo
    Mammamobile May 2013 - Present
    Sevilla, Sevilla, Es
    A mobile infotainment provider founded initially as Froggie (see below) in 2001, and specialized in direct mobile marketing, mobile entertainment and mobile billing solutions. Using our complete portfolio of mobile marketing, billing and entertainment services, we provide our clients with an unique opportunity to improve their competitive advantage through the use of mobile, whatever their industry sector. Thanks to our experience and strategic vision we are the the perfect partner both for companies looking to take advantage of the mobile channel, but without the internal experience to do so, in addition to those who are already well versed in mobile. We work globally out of Sevilla (Spain) and Johannesburg (South Africa).
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  • Froggie S.L.
    Founder & Ceo
    Froggie S.L. Feb 2001 - Present
    Froggie was initially set up as a Mobile Marketing and Entertainment company, but since 2012 has centred it's focus on Angel Investing.
  • Cupido Capital
    Lp
    Cupido Capital Jun 2019 - Present
    Madrid, Comunidad De Madrid, Es
    Cupido Capital is Spain's number one investment fund for early stage startups, made up of 22 experienced Business Angels.
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  • Playoffnations
    Smart Money Angel Investor
    Playoffnations Nov 2022 - Present
    Madrid, Community Of Madrid, Es
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  • Playoffnations
    Seed Investor
    Playoffnations Nov 2022 - Present
    Madrid, Community Of Madrid, Es
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  • Velca
    Seed Investor
    Velca Aug 2020 - Present
    Madrid, Es
    Velca is the leading brand of electric motorbikes in Spain.
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  • Homyhub
    Investor
    Homyhub Jun 2019 - Present
    London/Madrid
    Homyhub offers a simple, convenient and safe way for you to manage access to your garage. After installing the starter kit the company provides, you can control, monitor and manage access to your garage anywhere, at anytime through your smartphone. You can also give out virtual remotes to others and see who has been in your garage, when and for how long in the logging record in the Homyhub App.
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  • Comunitaria.Com
    Investor
    Comunitaria.Com May 2019 - Present
    Seville, Andalusia, Es
    Comunitaria is both a SaaS for property management companies as well as provider of online property management services for communities of neighbours.
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  • Foodyt
    Investor
    Foodyt Dec 2018 - Present
    Madrid, Es
    Foodyt offers digital, multi-language, menus for restaurants and bars. With high quality photos and correct translations, restaurants working with Foodyt's solution have been shown to increase sales by up to 10%.
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  • Chekin
    Investor
    Chekin Nov 2018 - Present
    Seville, Andalusia, Es
    Chekin resolve the most complicated stage in holiday apartment rentals for owners, the registration of the visitors with the police, at the same as allowing direct access to guests through the use of smart locks. In addition to this, by using Chekin, ancillary services can be offered to guests in a seamless and highly effective manner resulting in additional revenue streams for holiday apartment owners.
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  • Ciclogreen
    Investor
    Ciclogreen Mar 2018 - Present
    Bilbao, Basque Country, Es
    Solutions for the gamification, promotion and optimisation of sustainable mobility for companies, towns/cities, and universities in Latam and Spain.
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  • Algayield
    Socio Asesor - Shareholder & Advisor (Co-Founder)
    Algayield Jan 2018 - Present
    Málaga, Málaga, Es
    Micro algae producers in Spain, particularly Spirulina, including patent pending solutions for the industrialisation of the processes involved. Merged with G2G Algae as of 2022.
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  • Binfluencer
    Investor
    Binfluencer Nov 2017 - Present
    Madrid, Comunidad De Madrid, Es
    SaaS solution for influencer marketing discovery and advertising campaign control on Instagram and You Tube.
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  • Wuolah.Com
    Investor
    Wuolah.Com Nov 2016 - Present
    Sevilla, Andalucía, Es
    Wuolah is the number one online community for sharing class notes between university students in Spain, and beyond..! :)
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  • Xesol Innovation
    Investor
    Xesol Innovation Jul 2017 - Present
    Comarca De Vigo, Galicia / Galiza, Es
    A high tech, nnovative, low cost solution provider, for ADAS (Advanced Driver Assistance Systems) as well as related technologies for the automotive and connected mobility industries (such as driver recognition solutions for car sharing services or simply automotive security).
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  • Opensalud
    Investor
    Opensalud Dec 2015 - Present
    España, México, Portugal, Brasil Y Colombia, Es
    Open Salud brings digital transformation to the healthcare sector in Spain. From selecting a medical professional and making an appointment, through to the digitalisation of prescriptions and medical histories. Making use of the most advanced encryption and general security techniques, the platform revolutionises the entire user experience.
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  • Transeop
    Investor
    Transeop Jun 2019 - Apr 2024
    Córdoba, Andalusia, Es
    Transeop is a complete solutions provider, including a marketplace, for sending palets worldwide, particularly within Europe.
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  • Mox
    Co-Founder & Board Member
    Mox Mar 2017 - Feb 2024
    Sevilla, Sevilla, Es
    Mox (previously called Mission Box) provides last-mile express delivery services for restaurants, food delivery marketplaces, supermarkets and e-commerce companies within Spain, Portugal and Italy using advanced logistical technologies developed in-house.
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  • People Launch Pad
    Seed Investor
    People Launch Pad Feb 2021 - Oct 2022
    Madrid, Es
    Flyncer is a platform for IT recruitment based in Spain, but with coverage globally, particularly in Spain and Latam.
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  • Innowwide
    Innowwide - Eureka Network Expert Evaluator
    Innowwide Jun 2019 - Jul 2022
    Brussels , Brussels , Be
    Innowwide (Eureka Network) expert evaluator. Innowwide is a Horizon 2020 project that aims to fund at least 120 European innovative SMEs and start-ups to conduct Viability Assessment Projects (VAPs) in markets outside of Europe. https://innowwide.eu/
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  • Avocado Labs Decision Making S.L.
    Co-Founder
    Avocado Labs Decision Making S.L. Apr 2018 - Jul 2022
    Seville, Andalusia, Es
    Data science and machine learning mathematical geniuses unite to provide advanced tailored algorithms to companies with the ambition to become industry leaders.
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  • Happy Box
    Investor
    Happy Box Aug 2017 - Jul 2022
    Málaga, Madrid, Barcelona, Huelva, Córdoba, Jaén, ·, Es
    Last mile, immediate, distribution and courier provider for B2B companies within Spain.
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  • Ad-Lib
    Socio Asesor - Shareholder & Advisor
    Ad-Lib Feb 2017 - Jul 2022
    Sevilla, Sevilla, Es
    Ad-lib produces advanced electrical devices and consultancy work for the music industry, in particular for electric guitars. The current product offering includes intelligent, connected, guitar pedals and high quality cabling.
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  • Connected Car Solutions
    Socio Asesor - Shareholder & Advisor (Co-Founder)
    Connected Car Solutions Oct 2016 - Jul 2022
    Connected Car Solutions creates digital services designed to add interactivity and entertainment to your journeys by car.
  • Brainity
    Investor
    Brainity Jan 2019 - Oct 2021
    Barcelona, Catalonia, Es
    Brainity offers a Facebook remarketing software for ecommerce merchants. Customers have experienced up to 700% ROI in initial test phases.
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  • Theglobalpassword
    Investor
    Theglobalpassword Sep 2014 - Jan 2020
    Aljaraque, Huelva, Es
    The Global Password provides real time, professional, translation and interpretation services via mobile devices, including interpretation services for events.
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  • Güelcom
    Socio Asesor - Shareholder & Advisor (Co-Founder)
    Güelcom Dec 2015 - Dec 2019
    Sevilla, Sevilla, Es
    Guelcom is a booking and tourist information SaaS chatbot platform for hotels, apartments and campings developed by Levelbots (a chatbot marketing technology platform provider), working across IM platforms such as Facebook Messenger, WeChat, Line, Telegram, Slack and Whatsapp to provide AI driven analysis and responses to natural language conversations between users and the services that they wish to communicate with. Products launched to date include http://www.askvicente.com, Spain's first chatbot for restaurant and bar recommendations and http://www.guelcom.net.
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  • Crazy4Media Venture Capital
    Co-Founder & Director
    Crazy4Media Venture Capital Nov 2013 - Nov 2019
    Crazy4Media Venture Capital runs investments and acceleration programs for local companies through our group entities based in Malta and Spain, specifically out of our offices in Sliema and Sevilla. We focus on both digital marketing (Martech and Adtech) as well as more general innovative technology companies.
  • Fheel Advertising, Sl
    Socio Asesor - Shareholder & Advisor (Co-Founder)
    Fheel Advertising, Sl Nov 2015 - Sep 2019
    Sevilla, Es
    Fheel is a micro influencer marketing platform for video influencers. We solve the main problems facing companies looking to take advantage of long tail influencer marketing by: automating the contractual and negotiation processes; using advanced algorithmic analysis to match advertisers with influencers; providing both pre and post campaign metrics; and supporting both advertisers and influencers with a reliable, solid, platform & marketplace to do business in.
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  • Myplayz
    Socio Asesor - Shareholder & Advisor
    Myplayz Jan 2017 - Jul 2019
    Myplayz is a marketplace for micro cultural events in unique and private spaces. Concerts in living rooms; cooking classes in Michelin Star quality hotel kitchens; magic shows in gardens... We facilitate popular culture through the use of cutting edge technology. http://www.myplayz.com
  • Escuela De Organización Industrial
    Startup Mentor
    Escuela De Organización Industrial Dec 2016 - Mar 2019
    Madrid, España, Es
    Project mentor for gaming startups at the co-working space run by the EOI in Malaga at the Polo de Contenidos Digitales. Startups mentored include:Ueleli StudiosGloValues (BTC-BTG)Jeviathor Histerium StudioOne WinnerDeimos StudioSidera VisusTekne GamifiedGuelcom (Levelbots)
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  • Workkola Inc.
    Investor
    Workkola Inc. Apr 2017 - Feb 2019
    Barcelona, Es
    Workkola is a recruitment portal that provides risk free recruitment for companies, and work experience for individuals. Transforming the recruitment industry through technological innovation!
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  • Tintorerías El Oso Polar
    Founder & Director
    Tintorerías El Oso Polar Nov 2012 - Jan 2019
    Tintorerías El Oso Polar is a dry cleaning and laundry service provider focused on providing digital access to the provision of dry cleaning, washing, and ironing services to consumers within Andalucia.
  • Checkealos
    Socio Asesor - Shareholder & Advisor
    Checkealos Mar 2014 - Sep 2018
    Seville, Andalusia, Es
    Angel investor and advisor with regards to the marketing of Checkealos, a low cost UX service in Spanish for websites and mobile applications (http://www.checkealos.com).
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  • I2Factory
    Socio Asesor - Shareholder & Advisor
    I2Factory Nov 2013 - Sep 2018
    Angel investor and advisor with regards to the marketing and internationalisation of Guaraná Solutions (http://www.guaranasolutions.com), and in particular for Guaraná Cloud, the launch of Guaraná Enterprise Service Bus (ESB) as a solution that can be contracted via the cloud on a pay-as-you-go solution.GUARANÁ ESB is a software integration platform developed in Java for the implementation and automated deployment of integrated traditional enterprise resources, Internet applications (SaaS) and Cloud platforms (PaaS) giving the possibility to synchronize, merge or migrate these applications without modifying them in any way, as well as allowing the addition of features such as dashboards and business intelligence tools that operate across the different applications.
  • Qashops
    Investor
    Qashops Aug 2017 - Feb 2018
    Ecommerce marketplace integration solutions. The easy, immediate, cheap, and efficient, way for ecommerce companies to integrate into online marketplaces such as El Corte Ingles, FNAC, Amazon or Privalia.
  • Crazy4Media Online
    Coo
    Crazy4Media Online Oct 2010 - Apr 2017
    We are a global online (PC and mobile) display advertising network, serving over 300 million impressions daily on our managed publishers, and with direct access to over 20 billion impressions a day. Run by a team of professionals with over sixteen years of experience in the mobile and online advertising industries, we have both the know-how to and tools exceed most ROI and general campaign objectives. Our philosophy centres on achieving positive ROI for our advertisers, and the highest possible eCPMs for our publishers, by closely, safely, and transparently, matching publisher traffic profiles and advertiser target markets. Members of the Right Media Exchange, AppNexus and the OpenX Marketplace, and partners with The Media Trust, we work globally out of London (UK), Sao Paulo (Brazil), Sevilla (Spain), Marbella (Spain), Martin (Slovakia) and Valleta (Malta).
  • Viyoi Audiovisual Solutions
    Director & Investor
    Viyoi Audiovisual Solutions Sep 2009 - Sep 2013
    Shareholder and director of Viyoi.tv, an audiovisual consultancy specialising in interactive audiovisual solutions, including video streaming for PC/Mobile and Digital Signage.
  • Publicidad Interactiva 2006
    Founder & Ceo
    Publicidad Interactiva 2006 Dec 2006 - Mar 2013
    Managing director of Publicidad Interactiva, a boutique advertising agency and mobile advertising network specialised in mobile advertising in general, and in particular mobile internet advertising.
  • Powerboss
    Consultant
    Powerboss Sep 2002 - Jan 2013
    Strategic consultant for mobile entertainment related R&D including 3G/Videocall, SMS, WAP and IVR services. Specialists in bespoke mobile marketing projects.
  • Creafi Communications Aps
    Coo
    Creafi Communications Aps Apr 2007 - Mar 2012
    Director at Creafi Communications Aps, a web advertising network and brokerage, with offices in Marbella, Madrid, Linz, Martin, Buenos Aires and Sevilla, and access to over 150.000.000.000 impressions worldwide every month.
  • Mobile Media Solutions Srl - Argentina
    Director
    Mobile Media Solutions Srl - Argentina Jan 2005 - May 2011
    Co-founder and director of MMS SRL an Argentinian company dedicated to programming, graphic/web design, and call centre operators (video & audio) for the Spanish speaking world.
  • Varilla Energía Solar
    Director & Co-Founder
    Varilla Energía Solar May 2007 - Apr 2011
    Director and co-founder of Varilla Energía Solar, a company dedicated to the distribution within Spain and Portugal of heat pipe solar panels for use in heating water and air conditioning.
  • Cellcast
    Consultant
    Cellcast 2002 - 2005
    Gb
    I helped Cellcast set up the mobile entertainment and interactive TV services that they were running in the UK into the Spanish market.
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  • Opera Telecom
    Consultant
    Opera Telecom 2002 - 2004
    Gb
    I helped Opera Telecom distribute their mobile entertainment and marketing services into the Spanish market in preparation for their setting up a local office.
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  • Msb International - Ibc International
    Project Manager
    Msb International - Ibc International May 2001 - Sep 2002
    In charge of setting up and running the sales and marketing departments for the Spanish and Portuguese territories as well as the launch of the entire group's mobile entertainment and sms offerings in over 10 countries Europe-wide. By 2002 MSB was market leader in mobile entertainment in Spain, although shortly to lose that title to Movilisto.
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  • Md Marketing & Medios
    Project Manager
    Md Marketing & Medios Sep 1996 - May 2001
    I was brought in to MD Marketing fresh from studying at Aston university to set up a web design department as the 5th member of staff to start working at the company. In the end I ended up creating a department providing full technical design and programming solutions for a large number of B2B clients, going on to take over running the the entire company. At the time of my departure from the company I was running over 30 staff.

Tom Horsey Education Details

  • Aston University
    Aston University
    Managerial And Administrative Studies

Frequently Asked Questions about Tom Horsey

What company does Tom Horsey work for?

Tom Horsey works for Eoniq.fund

What is Tom Horsey's role at the current company?

Tom Horsey's current role is Business Angel and very early stage VC investor (MVP+). Co-founder at StartupLabs Spain/Malta & Eoniq.fund.

What schools did Tom Horsey attend?

Tom Horsey attended Aston University.

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