• Led various initiatives resulting in improved campaign production and monitoring, increasing outputs by almost 20%.• Played a key role in winning and onboarding a large client in South Africa, expanding the business into a new continent.• Oversaw projects leveraging customer data to demonstrate the value to real estate agents and their clients, providing evidence of higher sales prices and faster sales times based on data from almost 100,000 property sales across 3 continents.• Led a project utilizing AI to improve content creation speed for campaigns by around 33%.

• Led the implementation of a new ERP, WMS, E-Commerce Platform, and Customer Service App within 9 months of joining.• Transitioned the business to operate entirely in the cloud, facilitating seamless onboarding of specialist hires across the country.• Improved e-commerce conversion rate by 48% and increased web share of income by over 10%.• Achieved advertising ROAS in excess of 3,000% and maximized revenue through Product Feed Optimization, despite challenging supply chain situations.

• Doubled Digital contribution to revenue in 2019 vs. 2018, generating circa £8m in income.• Reduced departmental costs by £650k through optimization and efficiency improvements.• Implemented best-in-class deployment of Rightmove tools, leading to a 36% increase in calls per branch and a 14% increase in leads per property.• Led a full brand repositioning and rollout for the main brand (haart) to around 1,000 agents.• Deployed a new website that generated an additional 9% revenue year on year.• Improved brand Google reviews by 26%, resulting in a 38% increase in valuation requests.• Collaborated with the call centre function to improve processes and increase conversion of leads to booked valuations by 28%.

• Introduced FLINK, an ad-tech product, which improved valuation-to-listing conversion by 13.8%, resulting in £5m in income within the first 6 months.• Grew social media followers by 55,000 and increased web traffic by 10x within the first year.

• Developed a business modeling tool resulting in 3 acquisitions in 18 months.• Overhauled management reporting with data visualization tools, aiding decision-making across the value chain.

• Improved call centre data visualizations, contributing to a 14% increase in business contribution in 2015 vs. 2014.

• Led projects across multiple business units with budgets in excess of £1m, gaining board-level exposure.