Tom Hume Email & Phone Number

Board of Directors - Marketing VP, Global Marketing Strategy, PR, Brand Development Co-founded a nonprofit in 2003 to find a cure for Juvenile Myositis (JM) and improve the lives of families affected by JM. Raised over $23 million for medical research for a rare and life-threatening disease that strikes in childhood. Have accrued 20+ years of nonprofit management experience including Board of Directors, VP Marketing, and CFO for Cure JM Foundation. Created the vision to launch this organization to find a cure and to better connect patients and their families with resources they need; including healthcare providers, insurance companies, support networks, researchers, and better treatments. This job is done fully as an unpaid volunteer and only in my spare time. Milestones: • Raised over $21 million for rare disease research funding and educational materials for parents, families, and physicians.• Established six JM research Centers of Excellence in Chicago, Washington, D.C., North Carolina, and Seattle• Won several major national online voting/giving contests including Crowdrise and Pepsi Refresh raising over $1 million with a small but highly engaged social media community.• Published the first book (450 pages) solely about Juvenile Myositis by securing contributions from 75 medical professionals and researchers.• Top-rated non-profit by Greatnonprofits.org 9 years in a row and “Best in America” by the Independent Charities of America. This award is only given to .01% of charities currently operating in the United States.• Shortened the average diagnosis time for patients by 4 months since 2009 through education and awareness.

Encinitas, California, Us

Drove over 100K leads annually, increased online lead conversion 48%, and lowered overall cost per lead 28%; helped company to be recognized as an Inc. 5000 Fastest Growing Company with a 34% CAGR.Managed 8 personnel, led training and mentoring in the areas of marketing best practices, and assigned project work. Partnered with Product Development, Account Management, and Business Development leaders to identify and scope improved marketing solutions.Led improvements to marketing and messaging standards, trained teams on content development, editorial project and calendar management, social media, PR, promotions, SEO, and marketing analytics. Drove product marketing initiatives, collected metrics to understand current strategy shortcomings, and developed updated marketing collateral. Oversaw relationships with marketing service providers, worked with partners to outline brand standards, led the development of marketing materials, and worked with stakeholders to hone messaging and deploy content. Managed $6M annual marketing budget while maintaining an Advertising to Sales Ratio under 4% while improving Return on Ad Spend (ROAS).Launched 72 new products, worked with Product Management leading customer and market research, and developed branding for new product categories.Secured expanded programs with Home Depot, Lowe’s, True Value, ACE, and Petco.Supervised in-house creative team with advanced multimedia production, systemized repurposing of marketing, and introduced project management tools. Led deployment of Kenshoo Ad Serving platform, guided team to create metrics and dashboards, and improved time to action while growing overall ROI. Launched new Net Promoter Score tracking process and outlined customer communications process; improved NPS to 81.Implemented nurture-marketing email initiatives and grew list to 3M addresses while improving trade sales 114%. Partnered with CEO, CFO, and Board of Directors to support sale of company.

Minato-Ku, Tokyo, Jp

Brought on board to increase brand awareness, consideration, and purchase for laptops, tablets, TVs, storage devices, and SAAS for B2C and B2B customers; effectively directed a staff of 22, partnered with 5 outside agencies, and managed $36M marketing budget.Successfully reduced average buyer age from 48 to 38 by improving brand awareness with Millennials, maintained loyalty with older consumers, and secured 8 to 1 ROAS for e-commerce site.Revamped digital media and integrated online approach, refocused efforts to create engaging videos, expanding social media engagement, and target Millennial consumers.Led teams of Creative, Art, Brand, and Marketing personnel to establish effective and impactful video strategy; drove over 200M unique views and won an Emmy Award for Outstanding New Approach to Original Daytime Series, two Webbys, and a Cannes Grand Prix Lion. Spearheaded new online and community engagement strategy, consolidated splintered social media accounts and online support; grew social media fan base from 30K to over 1.5M fans with an engagement rate of 4.5%.Refocused digital media plan to target Millennials, developed custom-branded content for premium sites, and launched new conversion sites focused on direct response, retail presence, mobile, retargeting, and demand-side platforms. Strategy | Leadership | Brand | Integrated Marketing | Digital | e-Commerce | Campaign Management | International | Analytics | Agency & Vendor Management | Creative & Content | Social Media | Retail I Customer Experience

Monroe, La, Us

Drove subscriber acquisition for high-speed internet, home phone, wireless, and DIRECTV® services. Directed a staff of 17, plus 4 agencies, and a $130MM marketing budget. Reported to CMO.Improved marketing-stimulated call volumes from 290K to over 470K calls a month (+62%); exceeded company goals by 148% by launching new “Heavy Duty Internet” campaign.Introduced new marketing mix model to media strategy, led Media Buying, Business Analysis, and Management Consultant personnel, analyzed previous years of marketing metrics, and oversaw the development of a customized algorithm to predict best ad placement and spend; improved lead predictability and increased inbound calls 22%.Saved Qwest $1.7 million by consolidated marketing agencies.Strategy | Leadership | Brand | Integrated Marketing | Digital Marketing | e-Commerce | Campaign Management | Direct Response | Analytics | Agency & Vendor Management | Creative & Content | Social Media | Retail | Customer Experience | Media Planning & Buying | Customer Loyalty Programs

Newcastle Upon Tyne, Gb

Developed programs to help 3,000 Sage Business Solution Partners increase sales of business and accounting software, led Channel Marketing programs for 8 business units, and managed a $4MM Co-op Marketing Program; increased partner satisfaction and loyalty 18% by improving Partner Programs.Established industry-recognized Preferred Vendor Program for Sage Business Partners, created a network of marketing service companies to support resellers, and developed service standards for use of co-op funds; enabled resellers to establish own brands, improve inbound leads, and created more brand visibility for Sage. Achieved top rankings for the Value Added Reseller (VAR) Business Annual Report Card and the Computer Reseller News (CRN) Channel Champion Award; beating out Microsoft and Oracle for the partner program categories of Loyalty, Support and Partnership.Strategy | Leadership | Lead Generation | Integrated Marketing | Digital Marketing | e-Commerce | Campaign Management | International | Analytics | Agency & Vendor Management | Creative & Content | Direct Response Marketing | Database Marketing | Partner Loyalty Programs

Santa Clara, Ca, Us

Oversaw marketing, analyst, and corporate communications. Reported to the CEO.Rebranded struggling JNI by effectively communicating the company's business strategy and executing a new brand campaign; positioning the company for purchase by AMCC.Overhauled website to provide greater functionality and ease-of-use for customers.Planned and executed smooth marketing department transitions of acquired companies (IBM-PRS, 3ware, IBM-PowerPC) under the AMCC umbrella brand.Established a new international brand positioning for AMCC highlighting “AMCC’s Experts”.Increased executive speaking opportunities 155% and increased the number of product awards won 410% year-over-year.Strategy | Leadership | Branding | Integrated Marketing | Digital Marketing | e-Commerce | Campaign Management | International | Analytics | Agency & Vendor Management | Creative & Content | Direct Response Marketing | Database Marketing | Customer Loyalty Programs

Irvine, Ca, Us

Managed a staff of 15 including an in-house creative team, two outside ad agencies and a $220 million advertising/media budget. Reported to CMO.Successfully transitioned Gateway’s corporate brand identity in the Fall of 2002 by introducing the “Gateway…A better way” campaign; moving the company from simply “a computer maker” to a “digital lifestyle” company selling plasma TVs, digital cameras and digital music solutions. In one quarter, increased Gateway’s brand consideration 4 percentage points and captured 21% of the plasma TV market. Received Gateway’s highest recognition award for this project.Spearheaded the Gateway Store merchandising shift from “showroom” style stores to “retail digital lifestyle” stores, creating a highly interactive customer experience.Developed the Ted and Cow consumer ad campaign and dramatically improved unaided brand awareness scores. Achieved Gateway’s highest brand awareness and consideration during the 2002 Olympics.Conducted media and creative agency reviews including final contract negotiations. Managed agency transitions, lowering production, and agency fees 22% year-over-year while improving the advertising quality.Strategy | Leadership | Brand | Integrated Marketing | Digital Marketing | e-Commerce | Campaign Management | International | Analytics | Agency & Vendor Management | Creative & Content | Retail | Point-of-Sale Communications | Customer Experience | Direct Response Marketing | Direct Mail Catalogs

Irvine, Ca, Us

Managed a staff of 14, an outside ad agency and a $76 million advertising/media budget. Reported to CMO.Developed the Gateway@work business brand campaign. Increased the business target unaided awareness of Gateway Business and Gateway Stores by 11% in a year. The campaign received a Silver Effie Award.Created direct response programs for Gateway Business, including a highly successful quarterly catalog program for Business, Education, and Government. Worked closely with sales teams establishing outbound follow-up calling programs. Lowered cost-per-lead by $200.

Overland Park, Kansas, Us

Oversaw a $108 million ad/promo budget and supervised a staff of 35. Directed the development, execution, and integration of all marketing communications for Sprint's Business segments.Launched Sprint’s Point of Contact campaign. This was Sprint’s first effort to establish a corporate umbrella brand focusing on the benefits of Sprint’s services vs. the price. Reported to CMO.Strategy | Leadership | Lead Generation | Integrated Marketing | Digital Marketing | e-Commerce | Campaign Management | International | Analytics | Agency & Vendor Management | Creative & Content | Direct Response Marketing | Database Marketing | Loyalty Programs

Overland Park, Kansas, Us

Developed marketing programs for Data Network Services. Developed legacy-product migration plans to minimize customer churn and establish new product lifecycles.

Overland Park, Kansas, Us

Led Sprint’s Fridays Free Small Business campaign, the most successful Sprint Business campaign ever launched – broke all previous sales records, attained the lowest cost-per-call and cost-per-sale average by media vehicle. Received the Sprint Ambassador’s Award for this program and a Silver Effie award for the ad campaign.

Overland Park, Kansas, Us

Managed image and response-driven advertising campaigns for small and mid-sized businesses.

Master Arts, Annenberg School For Communications - Communications Management

Bachlor Arts, Double Major - Journalism-Advertising/Marketing, Mass Communications - Radio/Tv/Film