STRATEGIC and INTEGRATED MARKETING LEADERAs a CMO/Marketing VP and Integrated Marketing Communications Leader, I love what I do. My whole career I have been driven to work with companies to build their brands while driving demand, including Cali Bamboo, Toshiba, Qwest, Sage Software, Gateway, and Sprint.Spearheading the development of business strategy, creative vision, and marketing automation projects, I’ve delivered superior ROI with a mix of direct response, customer experience, channel, and customer relationship marketing.My continued success is rooted in my ability to lead teams in execution. I've produced over 1,000 marketing campaigns including promotional campaigns combining TV, digital, radio, print, PR, social media, video, and websites. I also have earned a Master’s in Communications Management from the Annenberg School for Communications at USC, Digital Marketing Institute, Certified Digital Marketing Professional, and American Marketing Association, Professional Certified Marketer (PCM®) – Digital MarketingProficiencies: - Sales and Marketing executive in high-performance environments- General Management- Profit & Loss Management, Budget management- Seasoned C-suite and board-level communicator- Generating revenue and consumer demand- Digital marketing strategy and eCommerce business development- Consumer insights and category management- Direct to consumer sales- Omni-channel and retail strategy- Experienced negotiator ensuring positive sustainable relationships with customers and suppliersKEY ACHIEVEMENTS► STRATEGIC MARKETING: Aged-down average Toshiba buyer from 48 years old to 38 years old by improving brand awareness and likelihood to purchase with Millennial audience, all while maintaining customer loyalty with the older target audience. ► HEALTHCARE MARKETING: Co-founded Cure JM Foundation, a nonprofit organization raising awareness and research funding for a rare childhood disease. Scaled this organization from the ground up. Raised over $23 million for research, including establishing four research and treatment centers. ► BRAND TURNAROUNDS: Spearheaded Qwest’s Heavy Duty (HD) Internet Campaign improving marketing-stimulated call volumes from 290K calls a month to over 470K calls a month.► BREAKTHROUGH CREATIVE: Developed over 1,000 marketing campaigns using a mix of TV, Digital, DR, radio, print, PR, social, online video, and web. Won National Emmy® for a Toshiba branded social film driving 69MM online views.
Listed skills include Integrated Marketing, Marketing Strategy, Lead Generation, Strategy, and 46 others.
