• Fulfilled a multifaceted roll in product design, marketing, team management, online sales, product and sales training, event coordination, identifying trends, international business, quality control, etc.• Expert for field sales teams at key accounts• Directed the successful rebranding of Rollerblade®. • Guided the creation of an online sales platform starting with an online product catalog, progressing to a B2C, and most recently to a B2B platform. • Designed streamlined warranty and quality control procedures for the Tecnica Group. Backlogged issues decreased by more than 80 percent. By mandating a product-testing timeline and procedure, safety issues in the products were identified prior to market release, saving company time and money. • Trained customer service and warranty departments to effectively find the best solutions for customer inquiries, increasing the overall customer satisfaction with our products and service.• Identified and managed a global team of over ten professional team riders and key influencers. With responsibilities that include contract negotiation, daily communication, weekly product shipments, travel and event coordination, organizing standard and social media coverage, marketing content production, and more. • Coordinated, directed, and produced photo and video shoots for marketing imagery.• Organized and edited the collection of marketing and product images to streamline processes such as advertising, public relations, catalog creation, online imagery, etc.• Showcased communication and leadership skills by delivering the product and marketing messages at domestic and international dealer and distributor meetings. • Traveled domestically and internationally for sales, marketing, and product development. • Strategized how to target other markets for cross-training. Thus, implementing the Skate-to-Ski cross-training program and marketing campaign in collaboration with the PSIA.