Full responsibility of established a new company for CAT rental store network to meet strategical and financial goals. • Crafted a winning strategy for local market from group vision to differentiate from competitors. Including generator rental business to industrial and event business.• Orchestrated a strategic differentiation plan for the local market, aligning it with group vision; built a 15-member customer service team across 3 locations to deliver exceptional service and support… Show more Full responsibility of established a new company for CAT rental store network to meet strategical and financial goals. • Crafted a winning strategy for local market from group vision to differentiate from competitors. Including generator rental business to industrial and event business.• Orchestrated a strategic differentiation plan for the local market, aligning it with group vision; built a 15-member customer service team across 3 locations to deliver exceptional service and support. • Engineered sales processes and pricing models for fleet and services, driving the success of the chosen business model; managed a fleet exceeding €20M and multi-million Capex, ensuring targets were met. Show less

Directed sales improvement initiatives and projects. Deep analyze of rental pricing history with mathematical models. • Created new pricing model with documented price calculation formulas to meet expected ROI and market price.• Successfully supervised development team daily operations to achieve targets on time. Ensured smooth implementation of new digital pricing tool for sales organization.

As the Development Manager at Ramirent Finland Oy in Helsinki, I led a dynamic team in owning a digital product offering and managing the P&L for digital businesses. With a focus on meeting customer expectations in quality and responsiveness, I implemented strategic initiatives that resulted in revenue growth and enhanced customer satisfaction. My role allowed me to develop skills in project management, team leadership, and business development.

• Supervised a team of sales professionals daily operations in Southern Finland to meet or exceed target. • Developed BID processes for multi-million RFP projects to ensure success and profitability on special projects. • Directed a cross-functional matrix BID team to create winning offers for customers building or industrial projects. • Customer relations and contract management in chosen Top 5 KAM customers. Managed implementation of new contracts to ensure commitment from… Show more • Supervised a team of sales professionals daily operations in Southern Finland to meet or exceed target. • Developed BID processes for multi-million RFP projects to ensure success and profitability on special projects. • Directed a cross-functional matrix BID team to create winning offers for customers building or industrial projects. • Customer relations and contract management in chosen Top 5 KAM customers. Managed implementation of new contracts to ensure commitment from customer on the contracts. Show less

• Managed product line for fleet investments and divestments, collaborated with area managers on annual sales budgeting.• Identified new differentiation opportunities with vendors to maximize ROI of fleet.• Achieved a 15% increase in fleet ROI through strategic vendor partnerships and cost-saving initiatives.

Site service function harmonization across Finland to reduce financial risk in constructionprojects. Productizing service offering to ensure customer satisfaction and maintainprofitability on service business.

Launched new product offering in Finnish market and achieved market leader position infall protection equipment. Collaborated with authorities to manage safety requirementsin Finnish construction industry.

Consultative sales of handheld devices and barcode solutions for selected industries. Responsibility of Energy productions, clothing and chemical industries sales operations.