My career has been dedicated to bridging the gap between technology and business, driven by a passion for helping organizations achieve sustainable growth through innovation. As the founder of Business in Tech, I empower companies to connect cutting-edge technology with strategic business models. Through this consultancy, I share insights on creating competitive products, implementing innovative business strategies, and navigating the complexities of today’s fast-evolving Cloud and AI landscape.In my role as Co-CEO and Chief Strategy Officer at run.events, I lead business development and strategy, redefining how events are planned and executed. At run.events, we’ve built a cloud-based Event Management Platform that embodies the relentless pursuit of perfection by professional event organizers—offering a game-changing solution for the industry.With over 25 years of experience, I’ve advised senior leaders in global corporations and startups, aligning technological innovation with tangible business value. My academic foundation in theoretical computer science from FAU University of Erlangen-Nürnberg shaped my problem-solving approach, blending technical expertise with strategic vision.My entrepreneurial journey began with the co-founding of Axinom Group, where I served as CEO and CFO for 23 years. Axinom grew into a global leader in software solutions for the aerospace, media, and entertainment industries. Prior to Axinom, I held executive roles at a Deutsche Telekom, where I spearheaded pioneering B2B e-commerce strategies that shaped the digital marketplace.Beyond business, I’ve collaborated with the European Commission and members of the European Parliament to build a Digital Single Market in Europe. I’ve also worked with the German and Estonian governments to foster German-Baltic business relations, and advance digital public services.On the community side, I co-founded INETA (International .NET Association), where I voluntarily served as President Europe for nearly 20 years. During my tenure, INETA became the largest and most influential Microsoft Developer community, with over two million members worldwide. Additionally, I served as Co-President Europe at IASA (International Association of Software Architects), helping define and elevate the role of Software Architects in the IT industry.Throughout my career, I’ve been guided by a commitment to innovation, collaboration, and people—creating meaningful impact for businesses and communities alike. In the end, it has always been about the people. And it still is.