Strategically manage all quality assurance and Brand management activities to support the overall strategy of the bank’s wholesale business.• Provide and implement solutions that improve the customer experience of the wholesale business• Visit customers to obtain independent feedback and partner with the business to develop service strategy/plan to improve service offering• Conduct external research on wholesale banking brand perception• Drive the planned strategy for the successful delivery of the Bank’s initiatives on customer centricity• Collating and analyzing performance data against defined parameters from a customer perspective• Identify deviation from standards and suggest modifications to ensure compliance• Develop and implement appropriate systems and procedures to identify, prioritize and drive corrective actions for customer quality issues.

The Boutique Brand Communication Company, provides consulting services for existing companies who want to transition from being just businesses to becoming revered brands.

 Achieve business objectives by establishing strong relationships with clients, vendors, and suppliers. Provide leadership, vision, and guidance to the staff, volunteers, and the general membership of OLCA Operational delivery and implementation of OLCA strategic plan within set budgets and time frames Implement and monitor short, medium- and long-term plans in conjunction with the Board of Directors and management team. Continuously review and improve existing management and administration systems in order to increase efficiency and provide a quality and consistent service to members. Manage existing client relationships and proactively manage client expectations. Serve as a point of contact and information resource for external and internal clients.

• Develop an annual marketing plan and approach for the region that is in support of the marketing strategy. Produce an annual marketing budget for the region and provide the appropriate motivation for such budget • Develop specific and measurable quarterly marketing plans for the region that support the annual marketing plan and the achievement of business objectives and targets. Create measurable and achievable marketing targets and metrics for all activity • Continuously identify marketing opportunities within the region and screen for suitability and ability to drive business/targets• Ensure the appropriate and correct use of the GroFin brand and branding in all activity/materials according to the GroFin Brand Identity Guidelines• Report on all marketing activity in the region, including the results thereof, and report on variances• Develop supportive working relationships with key internal customers • Maintain open and constructive communication with all key internal customers • Identify and assist in creating relevant and positive public relations for the Group within the media• Institute and develop relationships with the regional media to facilitate continuous PR opportunities

• Responsible for managing Masterbrand and Corporate Communications activities (advertising, Promotions, product launches and sponsorships) with a reporting line of 2 Brand executives. • Responsible for all thematic campaigns, such as, Leadership campaign, Top of Mind Awareness campaign and all sponsorship projects such as FIFA 2010, Project Fame, and Who Wants to Be a Millionaire, etc. • Manage all related MTN/agency costing, production and profit accounts on all activities in my kitty. • Prepare strategic document for projects in my kitty. E.g. MTN response to Celtel New tariff initiative, MTN response strategy for new entrant Etisalat, strategy for 21 Days of Y’ello Care, MTN FIFA 2010 Consumer Promo strategy, Go-to-market strategy for 3.5G Data card and MTN Brand Foundation exercise with DDB SA, etc.• Responsible for CRM of New Business for DDB. Responsibilities include: Lead generation, Appointment setting & follow-up, Contact management, Relationship management, Interface mgt, Pitch coordination• Promoted to brand custodian of MTN’s Masterbrand team within 3 months of joining the team. • Brand custodian to MTN’s youth account. Responsible for the look and feel of all brand communication as well as development of innovative ways to promote brand essence. Managed all brand visibility and creative manifestations for MTN’s sponsorship of the 2008 Hip Hop World Awards and the MTN Tuface tour to mention a few. • Developed positioning strategies that resulted in stemming churn of MTN’s youth segment subscriber base over a 3 month period through the Optimizer campaign and managed the crisis period of telephone fraud through the MTN Anti- Fraud campaign.

• Acted as brand Custodian, responsible for all brand related business such as corporate sponsorship agreements, barter agreements and all external communications (presentations and proposals)• Developed business strategies for Silverbird Entertainment unit, which included: SWOT analysis, short and long term financial planning, job descriptions, specific goals and targets.• Implemented Mckinsey 7-S strategy framework to asses the Silverbird system and identify internal issues. • Headed the team for brand realignment and worked closely with senior management on re-branding and consolidating all Silverbird businesses and facilitated internal communications on Silverbird Expansion project between various business units in and outside Lagos. • Pioneered the set up of a corporate affairs department that would work with all business units to ensure consistency in corporate image internally and externally

• Acted as brand associate for the Danone team, responsible for following competitor’s trends and provided senior management support in monitoring and tracking consumer trends. • Executed Market research and trend analysis on various consumer products and brands for in-house research database and case-study development. • Managed the selection and allocation of advertising spots onto DanSpace© - a customized advertising database package.