Tomislav Grepo Email & Phone Number

Milton, On, Ca

Business Development

•Reporting to the VP Marketing, acts as Category Manager of both Fresh and Frozen categories (retail-branded and private label) with Canada’s largest independent poultry processor•Provides and develops strategies for driving new product initiatives, consumer and trade promotions•Manages all aspects of new product development from product inception all the way to marketplace•Recommends and develops strategic direction for all products within the category•Responsible for creating annual strategic marketing plans for each category•Plans, develops and implements direct to consumer marketing campaigns•Develops strategic alliances with key customers across all major retail banners•Consults with outside agencies to develop and implement effective communication plans•Monitors and analyzes sales and gross profit reports for category•Develops key partnerships and sponsorships to leverage marketing campaigns and execute cross-promotions•Tracks and manages budget to ensure cost efficiency•Completes ROI reports for analysis of cost per reach for all promotional campaigns•Creates and produces product literature and presentations for sales department•Formulates creative briefs to guide packaging and creative design agencies•Analyzes current market trends through U&A surveys, shelf audits, empirical data (AC Nielsen) and competitor analysis•Achieved Finalist status in Canadian Council of Grocery Distributors’ Grand Prix New Product award for innovative frozen line•Project Management-Project Manager for branded and private label new product launches and process development. •Manage and coordinate all aspects of a product launch including planning, scheduling, resourcing, risk assessment, cost/benefit analyses, establishing milestones and final deliverables. •Track, monitor, and communicate progress of the outlined plan

Communicate market activity to internal divisions and company managersMarket research implementation and presentationCoordinate in-store promotional events and contestsObserve and report competitive placementStrengthen and maintain profitable relationships with 175+ Managers (3 week cycle)

Responsible for payroll, costing, and reporting for various Trade Shows and Special EventsExecuted and prepared team schedules and completed numerous market research and Special ProjectsProvided reporting and direction for 3 National Special Event Teams (BC, Quebec, On)Scheduled and executed Summer BBQ Programs, In-store Demonstrations, and Trade Shows Provided reporting on various in-store promotions and managed charitiesCommunicated promotional activity to marketing manager weeklyFormed and maintained startegic partnerships with outside agencies

Executed/ Supervised in-store Demonstrations and store front barbecuesSet-up / Work / Takedown all trade showsTraveled across Ontario and Quebec promoting products and companyResponsible for Special Events team when on Road tripsResponsible for $250K Company vehicles and equipment

Managing Multiple Projects

Competetive Business Dynamics

Professional Selling

Certified Sales Professional This designation recognizes sales professionals who: - have outstanding selling skills - adhere to a Code.

Marketing Major 3 Years

Recipient of the Marketing Plan Award 1999