Zone Business Manager Central And Eastern Europe, Central Asia
CurrentAccountable for point-of-care diagnostics sales and profits for Central and Eastern Europe, by managing sales and related business efforts for all instruments, reagents, consumables and service products in order to drive increased market penetration and improve customer satisfaction.Provides leadership in setting the strategic growth plans for the region and is responsible for representing the specific needs of the countries within the global strategy frame. Drives operational performance by reviewing resource investments, profitability, targeted customer priorities, establishing appropriate pricing escalation guidelines and by monitoring business performance.Provide guidance and support to country marketing teams in order to reach company targets through specific action plans.Develops regional strategy in alignment with global BU strategy.Defines and implements sales push programs, method penetration focus and activities and drive / monitor / report on new product launches.The geography of responsibility comprises 30 countries.
