Tomislav Nikić Email & Phone Number

• managing GDi's Ensemble OSS product line-up - focus on the market as the connecting dot between engineering, marketing and product development and management• tight cooperation with engineering department and product owners through workshops, agile way of work• take on strategic direction for GDi Ensemble product line-up, including proposals for new products or features – potentials in the market and market research (product-oriented)• product roadmap coordination and development• functional descriptions of products, business benefits, product market research, market trends and impact assessment• product presentation and demonstration to (potential) customers, focusing on product-customer fit, i.e. translate product's features and functionalities to the benefits and potential outputs for the customers• participate in industry events, webinars, and trade shows• support product launches and GTM campaigns, resulting in growth, adoption of new features, and satisfied customers• support improvements and launches of product marketing content such as product materials, sales materials, video content production plans, and launch plans• gather customer and market feedback to enhance product-market fit• educate both internal and external stakeholders on GDi's products and their features/benefits• implementation, coordination and monitoring of all product related activities

• managing product portfolio of approx. 40 SKUs• responsible for product line-up, price and positioning for 8 different countries inside SamsungElectronics Adriatic region - Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo,Albania and Macedonia• strategic product management: product portfolio management over the entire life cycle, incl. pricepositioning and promotion management• marketing: adaptation of global marketing strategies to acknowledge local specifics, incl. tightcooperation with marketing, retail marketing & PR• P&L: profit, sales and market share responsibility• sales support: customer sales target management according to sell-in & sell-out performance, tightcooperation to achieve sales and WoS KPIs

Zagreb, Croatia

• lead of product marketing / product management team of 8 people responsible for mobile and fixed products and customer segments - reporting into CMO, company leadership team and/or CEO• driving propositions and product management for acquisition of new customers and existing customer base (retention, upsell, cross sell...): - delivering tariff / product portfolio that delivered double gross add numbers over the course of 6 to 8 months - revival and later pivot of mobile broadband product offering increasing the customer base 10 fold over the course of 48 months - cutting churn rate by >25% over the course of 24 months while increasing revenue per customer (ARPU) - the 1st unlimited data tariff for smartphone users & the 1st mobile broadband unlimited offering - substitution for fixed internet connection - introducing fixed internet and TV proposition - new market segment entry in under 12 months - the 1st mobile POS with integrated card payment• ownership of P&L for all customer segments: >150 mio EUR revenue/year >1 mio customers• cover and monitor product market research, market trends and impact assessment• drive product launches and GTM campaigns, resulting in growth, adoption of new propositions• support improvement and launch of product marketing content such as product materials, sales materials, video content production plans, and launch plans• support the sale enablement – sales training, sales materials, etc.• lead the creation of product positioning, value propositions, and messaging that resonates with the target audience• partnering with/supporting Marketing Communication, HW Management & Logistics, Product Development / IT, Sales, Customer Operations / Support, Legal and various other departments to create, validate and bring propositions to the market• leading and supporting team members in their roles and development• essential role in strategy development and deployment (rebranding, re/positioning, product portfolio...)

• vendor relations and negotiations: - several mio EUR worth quarterly negotiations for HW portfolio supporting future commercialactivities - managing in crisis mode supporting vendor and company through Huawei ban / USA sanctions -crucial activity to manage multiple risks, incl. stock value management, future relations, plannedcommercial activities• supporting 6 team members in transitional 4 month period, and handover to new manager• securing execution of planned activities supporting commercial efforts, and department's KPI

• managing team of 2 focused at postpaid B2C customers - product management for B2C customer segment• covering existing customer management and acquisition of new customers• ownership of P&L for several hundred thousand B2C customers worth several tenths mio EUR• reporting into company leadership team• supporting development and deployment of company strategy

• management of existing products (upgrades / downgrades…)• pricing management (pricing & re-pricing)• new product implementation (project management)• client acquisition & activation (coordination, proposition, analysis…)• sales personnel support (manuals, help desk…)• products’ performance and market analysis (market share, competition monitoring, benchmarking…)• marketing support (ATL and BTL campaigns…)

• management and pricing of existing B2C savings products (upgrades / downgrades…)• new product implementation (project management)• client acquisition & activation (coordination, proposition, analysis…)• sales personnel support (manuals, help desk…)• products’ performance and market analysis (market share, competition monitoring, benchmarking…)• marketing support (ATL and BTL campaigns, direct mailings…)

Master'S Degree, Marketing @ Business Graduate Study Programme

Bachelor'S Degree, Trade @ Undergraduate Business Study Programme