Tom Janssen work email
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Tom Janssen personal email
Strategist and senior manager with a passion for branding, marketing, communication and design. My mission is to take brands to the next level, generate measurable impact and help teams grow. I have 20+ years of experience at both agencies and brands. Colleagues know me as a creative strategist, critical thinker and agile problem solver.I believe that strong brands are a leading and connecting force for organizations. This requires brand managers to play a central role in connecting (at least) marketing, communications, corporate responsibility, HR and customer-facing departments. Next to my job, I give guest lectures (for example at Nima and Erasmus University) and I gain inspiration as a jury member at the Effie Awards and SAN Accenten.
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Head Of BrandKpmg NederlandAalsmeer, Nh, Nl
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Board Member Nima Brand Design CommunityNima, Nederlands Instituut Voor Marketing Jun 2024 - Present -
Head Of BrandKpmg Nederland Dec 2022 - PresentAmstelveen, Noord-Holland, NederlandLeading Brand Equity team, responsible for brand strategy, brand management, employer branding and sponsorships of KPMG in the Netherlands. Member of MT Brand, Reputation and Marketing Management.
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Jury Member / Category Corporate, Internal Communication & Employer BrandingSan | Stichting Adverteerdersjury Nederland Jan 2022 - Present -
Jury Member / Category BrandEffie Awards Netherlands May 2023 - Apr 2024 -
Jury Member / Category Branded Customer ExperienceEffie Awards Netherlands May 2021 - Apr 2023
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Manager Marketing & CommunicationsDhl Jan 2018 - Nov 2022Utrecht En Omgeving, NederlandLeading the marketing communication and marketing automation teams at DHL Parcel Netherlands:- Refresh local positioning to become a strong consumer brand and align market communications (2C, 2B, retailchannel)- Drive growth for consumer business (from approx 5 to 20% market share in 5 years, becoming second player)- Expand and develop marcom team - Initiate and implement marketing automation and life cycle marketing- Develop marketing KPI dashboards with Finance -
Senior Brand ManagerDhl Nov 2015 - Dec 2017Utrecht Area, Netherlands
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Senior ConsultantKetchum Sep 2008 - Oct 2015Amsterdam Area, NetherlandsClients included (i.a.): McDonald’s, Rabobank, MasterCard, Makro, Eye Wish Opticians, Provincie Noord-Holland, Ministerie van Veiligheid en Justitie.- Advise clients on branding & identity, campaigns and reputation management.- Final responsibility for accounts, integrated communication programs and pitches.- Lead projectteams and coach junior consultants.- Responsible for Ketchum marketing in the Netherlands.- Brand marketing practice lead. -
Project Manager Brand Management, Rabobank International (A.I.)Rabobank Jan 2013 - Dec 2013Utrecht Area, NetherlandsInterim position at the Global Communications Team, responsibilities:- Advise MT on and setup brand management function for the international business- Advance global brand portal with new features and MRM functionality- Implement group wide visual identity updates, develop business specific brand guidelines- Facilitate, promote and guard Rabobank's global brand consistency, outside of the Netherlands -
Communications Strategist (Ad Interim)Belastingdienst Feb 2007 - Aug 2008Utrecht Area, NetherlandsInterim position at strategy team of the Center for Knowledge and Communications (B/CKC) at the Dutch IRS:- Develop vision and build internal stakeholder support for a new customer contact strategy- Advise on internet strategy and multichannel strategy -
Communications ConsultantNawwara Oct 2000 - Aug 2008Amsterdam Area, NetherlandsClients included (i.a.): UWV, Rijkswaterstaat, ICTU, IT Staffing, ABP/Loyalis and Deloitte.- Advise on service design.- Develop campaigns, brand identities and communication tools. -
(Senior) Communications Consultant New MediaBelastingdienst Apr 1998 - Sep 2000Zeist / UtrechtExplore 'new media' and potential digital services, craft a 'digital policy', develop a vision on the 'digital working environment' and develop online identity and functionalities. (First year interim consultant position, second year employed as senior)
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Project Employee Communication / InformationmanagementRabobank May 1996 - Mar 1998Utrecht Area, Netherlands
Tom Janssen Skills
Tom Janssen Education Details
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Nibaa InstitutePostdoctoraal -
Bachelor Of Business Administration (Bba) -
Theresialyceum TilburgVwo
Frequently Asked Questions about Tom Janssen
What company does Tom Janssen work for?
Tom Janssen works for Kpmg Nederland
What is Tom Janssen's role at the current company?
Tom Janssen's current role is Head of Brand.
What is Tom Janssen's email address?
Tom Janssen's email address is to****@****-ser.nl
What schools did Tom Janssen attend?
Tom Janssen attended Nibaa Institute, Hogeschool Van Utrecht, Theresialyceum Tilburg.
What skills is Tom Janssen known for?
Tom Janssen has skills like Illustratie, Marketinganalyse, Consumer Insight, Online Marketing, Klantbeleving, Trendwatching, Corporate Branding, Digitale Marketing, Sponsoring, Visual Storytelling, Advertising, Reputation Management.
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Tom Janssen
Sales Director General Transportation North Europe & Russia Andbusiness Development Manager Ia Emea Trailer & MarineBoxtel -
Tom Janssen
’s-Hertogenbosch -
3hotmail.com, gmail.com, asml.com -
3rolandberger.com, deltares.nl, hotmail.com
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