Tom Cruz Email & Phone Number

Greensboro--Winston-Salem--High Point Area

As a Curriculum Developer on Truliant’s Organizational Development team, I lead and provide support on internal learning efforts ranging from onboarding education, continuing skills development, and just-in-time training targeting specific business unit goals. Through ADDIE principles, I work closely with stakeholders (leaders, SMEs and learners alike) to conduct upfront analysis that informs targeted design, development, and delivery of goal-oriented learning experiences.My projects range from curriculum development for in-person classes in partnership with our training experts; developing accessible, multimedia eLearning course materials; designing objective-based games and activities; and using real-world examples to create realistic scenarios that integrate learner choice and familiar workplace narratives for use in synchronous and asynchronous learning experiences.

Greensboro, North Carolina, United States

As a member of the Region 5 American Rescue Plan Workforce Development Project, I provide training, resource development, and subject matter expertise to nine public health departments in North Carolina. My areas of focus are external and internal communications, employee training, onboarding, and workflow management, among others.+ Developing training, job aids, workshops, and learning materials to support workforce development for public health professionals across 9 counties in North Carolina+ Consulting on public communications, internal communications, and onboarding practices for public health+ Training in Articulate Storyline to create eLearning content aimed at revamping department onboarding and addressing skill gaps across a range of public health divisions+ Designed the ARPA Project newsletter and produced a companion podcast for monthly newsletter content+ Outlined project management standards and practices for the Region 5 ARPA Team

North Carolina, United States

As Digital Communications Manager on Kindred Bravely's marketing team, I worked cross-functionally to empathize with the experience and needs of parents on their journeys from pregnancy to postpartum. I played a part in cultivating enriching, kindness-led messaging by directing strategy and execution across email, social media, SMS marketing, and internal communications.+ Developed project management and task-tracking SOPs for team-wide workflows, managed enterprise partnerships to maximize team efficiency, resulting in 20%+ above ROI expectations during Q4 Holiday sales+ Formulated strategy to lead communications team to execute targeted campaigns across email, social media, SMS marketing, and internal communications+ Sourced meaningful narratives that speak to a niche e-commerce consumer: parents from pregnancy to postpartum through influencer and advocacy partnerships such as San Diego Breastfeeding Foundation+ Customized content strategy, designed to enhance engagement and grow the Kindred Bravely TikTok account from 1k to 150k followers from Q4 2021 - Q1 2022+ Facilitated workshops, ongoing feedback sessions designed to heighten awareness and respectful dialogues around workplace diversity, equity, and inclusion with a focus on Neurodiversity

Tallahassee, Florida

Led the day-to-day operations and long-term expansion of the Global Educational Outreach for Science Engineering and Technology (GEOSET) initiative created by Nobel laureate Sir Harry W. Kroto. A full-service video production studio within FSU Libraries, GEOSET offers university educators and students free access to media consultation, production, and training services. Duties include studio manager, project consultant, project manager, producer, videographer, video editor, voice actor, and graphic designer as needed. GEOSET operates with a focus on providing the academic community with access to media services and training for research presentation, instruction, and social advocacy.+ Trained staff in providing creative media and instructional services to FSU students and faculty+ Expanded services from solo end-to-end media production to include eLearning content creation, software workshops, live-streamed event production, and hybrid event planning for events like FSU Critical Thinking Symposium+ Produced broadcasts for events such as Panhandle Academic Libraries Conference, with simultaneous live streams for keynotes and breakaway sessions+ Designed asynchronous training modules and eLearning content for academic instruction and professional development+ Created and facilitated a series of 7 training workshops centered on eLearning content creation, spanning use of recording techniques, creative software, and navigating publishing platforms+ Cultivated a campus-wide network of collaborators, subject matter experts, and other partners across FSU to aid in projects and provide expert referrals to patrons+ Produced and hosted Academically Distanced, a 6-episode video podcast interviewing students, staff, and faculty about life and learning during COVID-19

Tallahassee, Florida

Led and consulted long-term strategy for marketing efforts. Conceptualized, designed, and executed branding and marketing campaigns via independently produced video, audio, copywriting, and graphic design materials to make impressions across digital and print media. Promoted and conducted live training and webinars for software as service products designed for local governments.+ Planned and produced digital, video, and print media for SaaS publishing platforms increasing transparency for municipal governments+ Deployed educational content strategy for Twitter, Facebook, YouTube, and Vimeo accounts through motion graphics explainers and software demonstration+ Designed visual branding and consulted on feature roadmap for hero SaaS products such as MunicodeNEXT+ Outlined learning goals, captured footage, and designed motion graphics for live and recorded tutorial content+ Spearheaded overhaul of corporate visual branding and website in 2016

Delivering video projects pre to post production.

Tallahassee, Florida Area

Worked closely with educators, professionals, and other subject matter experts in the STEM field to create, compose, and animate graphics for educational video content aimed at K-12 audiences. Edited on-camera interviews interspersed with relevant B-roll and animated visual aids to serve curriculum-focused, standards-based educational resources. Referred to subject matter experts as needed to ensure visual accuracy in illustrating academic concepts.+ Collaborated with subject matter experts in the STEM field to produce custom motion graphics animation for educational content aimed at K-12 students and educators+ Integrated ADA-compliant workflows in content creation, including transcription and visual design principles based on Web Content Accessibility Guidelines (WCAG)

Tallahasssee, Florida

Pitched and produced a range of communications content from explainers for employment portal services to fast-turnaround media rebuttals. Independently directed, shot, and edited video segments alongside static and motion graphic design. Conducted on-site interviews with Florida's Governor to generate relevant soundbites as needed.

Took on responsibilities ranging from pre to post-production such as event organization, live video and audio mixing, interviews (booked and impromptu), voice talent, graphic design, portrait/event photography, motion graphics, video editing.

Tallahassee, Florida Area

Designed logos and content for railway safety campaign “Operation Lifesaver” including individual PSAs and presentations for railway safety.

Led team of student and community volunteers in concepting and production of pre-recorded ads, promos, stingers, and other audio content to be played live during regular radio programming. Produced original content alongside offering project feedback and vocal performance training to student members.Highlights:+ Trained student and community volunteers in vocal delivery and post production of recorded ads, promos, stingers, and other audio content to be played live during regular radio programming, all to FCC regulation standards.+ Produced original content alongside offering project feedback and vocal performance training to student members.