Founded in 2001 by the multi-talented, award-winning visionary Yann Pissenem, The Night League is one of the world’s leading nightlife organisations. With a portfolio of world-renowned brands, including Ushuaïa Ibiza, Hï Ibiza, ANTS and Children of the 80’s, The Night League is widely acknowledged as a global powerhouse in the dance music industry and beyond. In addition to its highly successful homegrown brands, The Night League also collaborates with the world’s leading artists and events, bringing their creative ideas and dreams to life to create something unique and truly spectacular.WE ARE THE NIGHT LEAGUE

Marketing consultancy specialising in music, events, tech and media.With over 10 years experience working with globally recognised brands, Quadrant Six offers unparalleled knowledge, skills and the network to make it happen. Whether creating bespoke digital marketing or PR campaigns, brand partnerships, delivering great content or consulting on your music strategy, Quadrant Six makes a considerable impact that will set you apart from the competition.Client list includes: Glastonbury, Noisily Festival, SXM Music Festival, The Oasis Festival, Convergence London, Electric Brixton & MN2S

SXM Music is a year-two destination music and lifestyle festival taking place on the island of Sint Maarten in The Caribbean. With a line up featuring the leading names in house & techno including Jamie Jones, Lee Burridge, Dubfire & Maceo Plex, the first edition (March ’16) captured the attention of the scene on a global media & associated industries with tastemakers present including Thump, Mixmag, Grazia, Metro (UK), Resident Advisor, Harpers Bazaar and Vogue.Working remotely I manage a team of seven. I am responsible for delivering the global marketing strategy for this event.Role includes:> Creation and implementation of global marketing strategy co-ordination and delivery of all marketing activity (international & in the Caribbean) > Hiring & managing third-party suppliers to ensure deadlines are met and work delivered on time and to a high-standard > Managing six-figure marketing budget> Managing 5-figure paid-media campaign > Managing and coordinate all brand / media partners> Consulting and overseeing the digital strategy including the build of their new website, all content (written, video, audio, photo), paid media, social media & e-marketing strategies> In addition I’m also responsible for bespoke offline marketing campaigns in key destinations including Ibiza, Amsterdam (IMS), Mexico (BPM) & The Caribbean> Coordinate and advise on all design elements > Consult on event sponsorship, including preparation of documentation and propoals> Managing overall marketing timeline> Local-specific marketing strategies including campaigns in Ibiza, Amsterdam (IMS) & The Caribbean> Managing content on site, and post-event strategy

Challenge: To help refocus the festival and give it it’s own USP in the UK’s crowded marketplace.Result: Noisily Festival of Music & Arts is the UK’s first festively loosely modelled on the west-coast transformational scene (events like Burning Man, Lightning in a Bottle, Symbiosis & Shambala etc) where wellness and personal growth are equally as important as great music programming and production. The idea being that festival participants can experience and engage in mindfulness and personal growth, not mindlessness. I also wanted to implement a music program on the main stage which bought it inline with those events listed above, featuring exciting artists from the world of house & techno like Patrice Baumel, ANNA & Sebastian MullaertAlongside marketing consultancy my role also oversaw the implementation of the festivals new wellness zone titled ‘Mind, Body & Soul’ which saw three days of programming covering alternative therapy, personal learning, talks, panels and workshops.Feedback from festival-goers post event ranged from ‘returning feeling refreshed and re-energised’ & ‘the best festival experience I’ve had since my first Burning Man’ Role includes: > Consultancy and implementation of marketing strategy focusing on UK festival market> Researching, negotiating and booking DJs & live acts with the specific objective to help reposition the festival> Managing a team of 7 including content creator, video team, PR team and onsite content crewsImplementing the digital marketing strategy which included advising on the build of their new website, refreshing all design elements, content strategy, (written, video, audio, photo), paid media, social media & e-marketing strategies> Managing content on site to ensure the festival has the best possible assets to head into their next event

The Oasis Festival is a boutique hotel taking place in a luxury riad complex in the south of Marrakech, featuring the leading names in underground dance music including Booka Shade, The Black Madonna, George Fitzgerald, Midland, Hunee & more.Working remotely I am responsible for the following:> Social media planning & implementation > Content strategy & planning> Managing 5-figure paid-media campaign > Overseeing the implementation & management of digital p2p ‘ambassador’ programme> Partnerships with relevant brands to expand marketing reach such as Minirig + Urbanears> E-mail marketing strategy

The Glade is Glastonbury Festivals ‘alternative’ music area 2016 headliners included Dubfire Live, Example, The Correspondents, Carl Cox & Funktion One’s Experimental Soundfield.Role includes: > Social media planning and implementation, working alongside Glastonbury’s head of social media> Managing PR enquiries for the area, liaising with Glastonbury’s PR office> Managing onsite content generation and delivery> Managing post-event content strategy

Electric Brixton (formerly The Fridge) is one of London’s leading mid-size concert venues playing host to an exciting mix of live gigs and club nights including DJ Shadow, Amon Tobin, Lee Scratch Perry, Battles, Bakermat, ANTS & Music On.Role included:> Planning and management of Electric Brixton social media channels> Growing their Facebook from 12k to over 50k fans, Twitter from 0 to 14k followers, plus Instagram from 0 to 10k+ followers organically in the space of three years> Planning and management of 5-figure paid-media strategy> Advising external promoters on their paid-media strategy

Convergence London is a 25,000 cap music + arts + technology festival based in multiple venues around North / East London. This year saw 18 live music shows, 12 sessions (panels & workshops) and a full visual arts programme. The event appeals to urban tastemakers and featured acts including !!!, Gaslamp Killer, Gil Scott Heron Project: Pieces of a Man and sessions from Mixcloud, OneDot Zero, Panels, Mary Anne Hobbs, The Light Surgeons & Boilerroom TVRole included: > Creation and implementation of marketing strategy (London-focused, with UK coverage) > Hired and managed a team of five internal + external supplies covering PR, social media, content + paid media > Consulting on relaunch of website, plus digital marketing strategy covering paid, social, content (video, audio, written, photo) > Managing 5-figure paid-media campaign > Responsible for street campaign including: billboards, posters, flyering, shop, bar & venue campaigns> Managing and coordinate all brand / media partnerships> Managing overall marketing timeline > Managing all content strategy during event, and launch of post-event video

MN2S is one of the lading global music & talent agencies representing a diverse roster of acts including A Guy Called Gerald, Marshall Jefferson, Public Enemy, Hulk Hogan & Kelly BrookRole included: > Planning and implementing the agency’s digital marketing strategy > Hiring and managing a team of seven internal & external staff> Managing a six-figure marketing budget for 2015, including 5-figure paid-media spend> Launch their new website, the first update in over eight years> Overseeing UX overhaul of new website> SEO - Implementing a content strategy to improve the agency’sorganic search results> E-mail marketing - overseeing complete overhaul of agency’s database and e-mail marketing strategy> Social media - implemented structure to planning and reporting, plus growth and content / marketing strategy across their channels> Overseeing local marketing plan for their annual event at Amsterdam Dance Event

Transformed Cypher PR from a traditional press agency into a cutting-edge digital media, brand and events agency by harnessing the latest trends in digital, music and events to position the company at the forefront of the market.Responsible for business development, creative development, project management, team management and client relations.Cypher PR case below.

With a brief to reposition the 2,000 capacity venue as one of London’s leading clubs, I created the brand 'Fire: in Session', a series of twelve high profile events featuring some of the biggest brands in electronic music scene including Bedrock, Mixmag Live, Bugged Out, RWD Live and world-renown DJ's and live acts such as Simian Mobile Disco, Vitalic, Derrick May, Erol Alkan, A Guy Called Gerald, dBridge, Etienne De Crecy and many more.As well a creating the concept, I was responsible for sourcing promoters to host each event, managing event programming, the overall series and individual event budgets, the overall marketing strategy covering street, print, digital, social media and Facebook advertising strategy.Fire in Session was voted one of the best club events in the UK by dance music bible Mixmag as part of their end of year roundup in December 2012.

Arranging high-visibility brand partnerships for Last.fm with leading UK and European festivals and high profile UK club and live promoters. Partnerships ranged from logo placement on promotional assets to hosting festival arenas and curating line-ups at 5,000 – 40,000 capacity events. One of the highlights included securing Last.fm as the main stage media partner for London’s biggest dance festival South West Four 2012. I was responsible for negotiating each partnership, creating and managing media plans, creating content strategies specific to each festival to provide the client with high quality exclusive content pre, during and post events.

With a brief to reinvigorate the Big Chill’s ailing brand and make it relevant to a music conscious crowd, I successfully implemented a cutting edge music programme that appealed to both venue-goers and media alike.Managing the programming at London venues: Big Chill House and Big Chill Bar, delivering exciting programming and events, repositioning both as destination venues. Bookings included James Blake, Joy Orbison, Julio Bashmore, Mount Kimbie, Egyptian Lover, Zed Bias, Blackout Crew (first ever London appearance!), Toddla T, Klaxons and countless others.Responsible for PR and social media strategies for both venues, ensuring key events and announcements received the best exposure through relevant media such as Time Out London, Metro, FACT Magazine and Mixmag. Working with drinks brands such as Budvar, Estrella and Heineken to develop bespoke marketing campaigns and events utilising the venues and their digital channels.

Creating and implementing an engaging content strategy across key social media channels. Working alongside Glastonbury Festival’s main social media and digital teams to ensure the brand messaging is aligned throughout.

Create and overseeing the strategy to promote this groundbreaking UK electronic music festival to specialist media covering radio, digital and print. Specialist media-partner manager. Through personal relationships identified and brokered media partnerships with the most relevant media to the festival ensuring the best coverage has been achieved through all. Manage content strategy across digital platforms (blogs and social media)

Initially inspired by Erol Alkan, Soulwax and Tiga, Disco of Doom is one of my production aliases alongside Ben Medcalf. Having released music on Coco Machete, Gung Ho!, Discobelle and now Bad Life Inc we've received support from Radio 1 DJs Annie Mac, Pete Tong, Annie Nightingale, Kissy Sell Out, Jaymo & Andy George and club support from DJs like Mixhell, Brodinski, Popof, DJ Zinc, Timo Maas and Fake Blood.