Produced and edited 50+ original content videos with 200K+ views, synced with music for a multitude of purposes including, but not limited to: publicity, creative advertising, social media, brand and internal needs. Production end-to-end, from filming and editing content– including but not limited to physical production and creative execution of editorial and social marketing assets. I am passionate about bringing brands and products to life through data driven marketing strategy, video, and consumer insights.

Drive sales and marketing strategies to deliver overall sales growth and a "WOW" customer experience for the family business. I oversee a team of 50, including direct reports from our Creative, Production, Marketing & Advertising, Customer Service, and Sales teams, in addition to driving positive enterprise-wide change. Champion a healthy and safe workplace.

• Achieved biggest sales in company history at key trade shows by repositioning brand as #1 B2B supplier of artificial flowers beyond core to reach total home décor buyers.• Developed marketing campaign with print, digital, and social media to maximize visibility of and elevate the Allstate Floral brand. Increased new customer base by +10%, including e-commerce and B&M retailers such as Wayfair, Zulilly, Pottery Barn. • Set seasonal product strategies, assortment, and pricing.• Established and formalized company’s first ever set of key core values to start driving more open collaboration and communication among employees. • Manage team of 5 direct reports.

Passion for capturing the power of video and music to bring brands and stories to life. I've created dozens of video content and sizzle reels at the personal and corporate levels, including for Johnson & Johnson, Neutrogena, and Allstate Floral, all with the goal of moving audiences to smile, feel something in their hearts, and be moved.I enjoy producing family oriented video content, and I know how to tell stories to both parents and kids that drive excitement and engagement.

• P&L responsibility for NEUTROGENA® Hair & Body Care businesses worth $128MM+, exceeding aggressive shipments targets by +5% with new consumer communication and incremental distribution. • Led marketing strategy and new activation on Norwegian Formula® Hand Cream to optimize distribution and placement, including exciting new claim. Developed marketing plans for new hair care launch including packaging, insight and claims, and new Rainbath® Body Wash fragrance. Launched efficient digital advertising for T/Gel® Therapeutic Hair Care. • Managed co-op as direct report.• Team captain for total J&J Consumer MBA Recruiting for Michigan Ross School of Business

• Accelerated record double-digit shipments growth on Neutrogena US Cleansing business worth $193MM+, achieving #1 market share with +2.1 share growth through new advertising claims, dermatologist outreach, and incremental distribution. Developed new TV for Ultra Gentle and Pore Refining platforms with new claims.• Achieved first ever #1 market share of male skin care on Neutrogena US Men’s business worth $24MM+ reporting directly to GBD delivering efficient double-digit growth (+18% vs target). Led development of $6MM in product innovation. Launched new men's product line for sensitive skin, and the first ever Men's Acne Wash. • Initiated, led, and executed male brand partnerships including first ever cross-marketing with Rogaine®, Listerine®, and Panasonic® electric shavers, and first ever Gay Pride activation targeting relevant, engaged consumer segment.

• Drove both innovation and go-to-market plans. Wrote and qualified consumer insights for anti-aging facial moisture product concepts that led to successful new launches, with responsibility for product development in partnership with R&D, regulatory approvals on claims, packaging, and go-to-market activation. • Launched into new channel, QVC, with premium line, Neutrogena Dermatologics® with professional grade formulas.

Led 510(k) clearance and global marketing plans for new J&J Ethicon facial plastic surgery launch.

Recommended consumer cross-promotional strategy for Rolaids® and Zantac® brands.

* 20-person internet start-up called Consumer Health Interactive acquired by CVS Caremark* Developed online health management tools for health plan members

Published paper in the American Society for Microbiology