- Successfully led (working alongside exec management team) Series A company fund raise in 2020 (£2.5m)- Secured additional investment into the business through the UK Governments Future Fund Scheme in Aug 2020 (£3m), as well as CBILS loan in April 2021 (£1.5m)- Rolled out the successful launch of completely new ERP platform (Access Supply Chain) in readiness for product launch• This included the complete integration of the company’s web platform to ensure accurate real-time accounting records• Full integration into company’s 3rd party logistics providers in US / UK- Set up US entity from both a legal and financial perspective• 3rd party payroll service• Registration of company in all relevant states to ensure proper state and federal taxes are applied- Rigorous management of the company’s cashflow forecasts with weekly reviews taking place at a senior management level to ensure total transparency and accountability. This was an area which had previously been critically neglected, resulting in significant cash leakages- Building and maintaining fully dynamic financial model as part of the fund-raising process- Providing all necessary KYC as part of investor Data Room delivery- Responsible for all financial aspects of the business operation- Accounts payable, accounts receivable and overall complete financial reporting for the company- Responsibility for setting up brand new financial infrastructure, in readiness for the launch of the company’s first wearable technology product in Qtr 1 2020- Management of the company’s relationship with banking partners in both the UK and US- Senior member of company leadership team helping to influence the strategic direction of the business- Solely responsible for presenting the finances of the business at board level monthly- Generation and submission of statutory company accounts (for UK, US and Group entity) for audit sign off- Management and Responsible for Company Research & Development annual claims to HMRC

Took overall responsibility for the financial management of Founders other business (Tech 21) during a 3/4 month period as interim CFO, while permanent replacement was found. This included a major internal project to change the company’s invoice finance banking partners and managing a team of 10 staff (3 x AP, 3 x AR, 3 x management accountants, 1 x payroll)

- overall responsibility for all aspects of the financial running of the UK operation including financial (AP, AR, tax and payroll) and management accounting disciplines - mentoring and management of 20+ staff across three disciplines- member of senior management team to delivering key strategic projects- responsible for company’s cash flow, include management of banking partners and the company’s currency requirements- pension trustee member- manage customer service team (8)- responsible for the team who provide all senior management reporting requirements - e.g. sales, stock, GM analysis etc- continual collaboration with company auditors to ensure statutory accounts are completed accurately and on time- J-SOX / internal audit complianceKey achievements:- launching Seikos first retail (Boutique) store in London and retail outlet store in York in 2017- working closely alongside internal stakeholders to launch complementary website in peak 2017- leading (project head) for complete change in company’s ERP system (from Oracle to SAP, Hana)- liaise with and handle all legal related topics (e.g. retail trading agreements, t&c updates etc)- responsible for credit insurance policy- complete management of entire company’s IT needs. This includes both the head office as well as two retail stores located in London and York and sports timing division (based in Crewe)

- complete P&L responsibility for UK and Ireland operation (+£0.9b revenue / +£0.1b cost streams). - overall responsible for entire management accounting function - direct line management of 11 staff covering finance, commercial, op's, IT and admin functions - mentoring / coaching staff - member of senior management lead team - as part of a lead project team, was instrumental in assessing financial / commercial impact of Nintendo's own B2C website (launched in Oct 2013). All aspects of payment gateway / acquirer negotiation, alongside the entire customer journey mapping - responsible for monthly P&L / sales f.casting submission to Euro head office - deputising for UK GM at European MD's monthly meeting. - headed up European forecasting committee team (with representatives from all key European markets). Drove through significant efficiency changes in the forecasting of both new release and back catalogue product to minimise stock obsolescence and maximise sales revenues. - following complete review of process, instigated the departmental move of customer service / order control function from German head office to local UK office. - management of external payroll agency - working alongside leadtime team (GM, Marketing Director, Sales Director, Legal Counsel) covering all related aspects of staff development / training. - J-SOX compliance reporting - monthly attendance at European finance and IT steering committee meetings - responsible for customer credit insurance forecasting, together with liaison with credit insurance provider - regularly reporting to global board members on state of the UK market - complete control over all invoice (purchase and sales) budgetary management on all areas of UK / Ireland operations (inc marketing, sales, admin and personnel) - creation and control over bespoke PO system, Including interface with European IT infrastructure - Extensive financial and operation experience in B2B and B2C environment

- oversaw and drove significant reporting enhancements within the business during period of massive growth within UK market.- UK representation at global strategy meeting (held at Japanese head quarters)- scenario based price modelling- customer account and product profitability analysis- management of 2 commercial staff handling all aspects of the sales reporting, inventory control, campaign analysis- monthly P&L forecast generation and submission to European head office (based in Frankfurt)- lead regular supplier contract renegotiation- extensive knowledge of B2B environment with clear understanding of retail- complete P&L responsibility

- was a key member of the senior management team setting up the Nintendo UK (UK, Ireland and Channel Islands) operation (based out of temporary office in Surrey for 1st 12 months) - responsible for ALL reporting used in the management of the UK and Ireland operation - set up all key process, including product forecasting, invoice generation, credit insurance contract, UK trading agreement negotiation - management of external payroll supplier - management of all revenue and cost streams for the UK operation - regularly represented the UK market on a European level in a commercial context

- monthly management account reporting - overseeing journal processing, purchase ledger and credit control - working with National account management in key sales driving initiatives, linked to the clearance of slow moving stock lines - key contact for European head office in the ordering and forecasting of new product lines (studying CIMA)

Dual finance and management accounting role which included: - GL processing / supplier account reconciliation / cash flow forecasting / invoice management - year end liason with auditors - generation and management of store performance packs for senior management - weekly KPI reporting for all key stakeholders within the business