• Senior Director for all marketing functions including lead generation, marketing campaigns, marketing and sales budget, Account Management and sales lifecycle. • Developed standard procedures that include metrics and dashboards to ensure consistency and milestones. • Conduct training and development to ensure team proficiency and adherence to company standards.

• Implemented technologies that increased the pipeline by 101 %. • Developed credible metrics and dashboards to demonstrate ROI and drove opportunity developing and scoring requirements across the sales lifecycle.

• Built and managed the Marketing and Sales Operations function from the ground up including defining roles and implementing systems, tools and processes. • Implemented database improvements and devised standards for managing email campaigns within a territory.

• Oversaw the creation and management of lead, list and campaign management processes as well as marketing automation and best practices. • Improved lead campaign management process flows and worked with product business units to determine best practices for consistency across the enterprise.

• Directed marketing initiatives and advertising strategies to generate leads and build brand awareness via multiple channels including SEM/SEO, banner ads, newsletter sponsorships, email, direct marketing and events.• Developed company media and marketing plans with responsibility for a $2.4 million budget.• Orchestrated all aspects of tradeshows and marketing events; executed five events in a four-month period.• Fostered relationships with media partners and marketing/ad agencies; managed key partnerships with Everything Channel, Ziff Davis Enterprise, TechTarget, and Business Solutions.

Developed, implemented and managed all marketing projects for the MarketBrowser software line. Launched MarketBrowser line in 2002 and increased users to over one million.

Managed collateral production process,maintained collateral library and responsible for the production and global delivery. I also performed quarterly budget analysis for the Marketing Communications department.